Organisational Communication Theories and Strategies for Overcoming Barriers in Travel Agency

This report discusses the general theories of organisational communication and the barriers that prevent people from booking holidays abroad. It also outlines the strategies implemented by UK travel agency, Expedia, to overcome these barriers. The report is relevant to the subject of Business and the course code BA Hons Business Studies with Foundation.

Business
Communication
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Table of Content
INTRODUCTION………………………………………………………………………………3
MAIN BODY
Explain about general theories of organisational communication………………………………3
Assess the barriers preventing people from booking holidays abroad…………………………4
Outline the strategies which travel agency has implemented in order to overcome these
barriers…………………………………………………………………………………………….5
CONCLUSION…………………………………………………………………………………..6
REFERENCES…………………………………………………………………………………..7
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INTRODUCTION
Communication of business can be defined as it is a kind of process where information
has been shared between people within and outside the company. Communication of business
has been done into effective way into such a manner that how management and employees
interact for reaching towards the goals of organisation. Business communication is important
because without proper communication it is difficult to overcome these barriers into result
oriented form(Correa-Garcia and et.al., 2018). UK travel agency is taken into consideration
which is named as Expedia in the present report. Expedia Inc is an agency of online travel that is
owned by group of Expedia and its mobile or website can be used for hotel reservations, booking
the tickets etc. The report basically consist of barriers which prevents people from booking
holiday abroad and the general theories of organisational communication. The report also consist
of strategies that agency of travel has implemented to overcome the barriers.
MAIN BODY
Explain about organisational communication general theories
Organisational communication is very important at the organisational level and the main
idea of the classical perspectives of organisational communication is that organisation are similar
to machines. There have been different management practitioner that put forward their views ad
posited theories on the management theory. There are different kinds of organisational
communication theories that are explained into the following way:
 Classic theory of organisational fixed structures of Weber’s: The Weber theory of
organisations which are bureaucratic is basically the initial attempt for defining the
organisational structure and also gives the meaning to the organisational communication
process which happens within the organisation(Garcia-Sanchez and et.al., 2020).
According to the theory of Weber, the organisation has defined about the responsibilities
and roles where communication is very clear hierarchical and structured as well. There is
no confusion where the messages have been circulated from the top level and also have
the organisation have rigid machine in terms of structure where every individual have
their contribution by unambiguous responsibilities and defined way of roles as well.
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 Theory of organisational control by Tompkins and Cheney’s : This theory is basically
the extension of theory of Weber which is applied to the organisation which are moving
very fast about the bureaucratic mode which are totally amorphous. It has been observed
that there are basically four types of control that determines that in which manner the
organisation has exercise the power within itself and they are very simple, technical,
bureaucratic and concretive as well. According to the organisational progression, there
are four kinds of control which have been defined from very simple organisational model
to pure bureaucracies to over technical parameter (Kalogiannidis., 2020). It also includes
where every organisation also knows that what is expected from them and also has the
purpose of an organisation’s vision and mission which is clearly defined within them.
 Deetz’s Managerialism theory: According to this theory, it basically refers to the
attempt which defines about how organisational control and communication happens
within the companies. It has been observed that notions of classical nature are replaced
with political interests and the acknowledgement of economic as it is the basic need of
representing and also give voice to the interests into diverse form. According to this
theory, the main point is that Deetz goes beyond the notions which are fixed of
organisation and also posits the view of organisation which takes into account about the
aspirations of democratic nature of the people and the power lies into the centre within
the organisation.
These are the general theories of organisational communication which can be applied at the
organisational level according to their own requirements.
Assess the barriers which prevents people from holidays booking at the international level
There are dissimilar barriers that prevents people holidays booking at the international
level, as it has been observed that visiting abroad is not easy as they have to face various kinds of
challenges and also have certain kind of fear as well which are defined into the following
manner:
Language barrier: It is one of the biggest barrier which prevents people from booking holidays
abroad. When people visit to abroad then they only about their mother language or know about
English which is not possible that every country can communicate into the English language
(Kernbach and et.al., 2015). So its very important for visitors to have idea or need to learn about
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that particular country language. So it act as barrier whether it is required to communicate
through verbal and non-verbal form.
Culture Shock: It has been observed that whenever people go to abroad then they have to face
different culture, trend and tradition which prevents them from booking holidays at
abroad(Lyskova., 2016). So its very important that to have knowledge about other country’s
culture so that nobody feels cultural shock whenever they enter into different country. This is
also the main factor which act as barrier to book holidays abroad.
Worrying about finances: Whenever people visit to abroad, people have always concern about
their finances because as it is a unknown place for them so they don’t have exact figure which
has been going to spend while travelling abroad. So this is a kind of fear of finances where
people worry about this factor which act as barrier in terms of booking holidays abroad.
These are the main barriers, which prevent people booking holidays abroad which needs
to be resolved as soon as possible so that people need not to suffer for longer period of time.
Outline the strategies which travel agency has implemented in order to resolve the barriers
There are different strategies where travel agency can implement it for resolving the
barriers which are explained into the following way:
For overcoming these barriers, the UK travel agency which is named as Expedia can assist
people in such a manner that it act as support system for them. For overcoming the language
barrier, the travel agency can appoint a guide or a translator which help them in order to
understand the language of that particular country. They can also assist them through online
basis where through an app the person can translate the language into English language so that
they need not to face any challenges(MacDermott and Ortiz., 2017). On the online basis, they
can appoint a person who can help those travellers into the entire journey so in case of any
problem they can resolve it into positive manner. In order to overcome, culture shock they can
help people through introducing them on the earlier basis about the culture of that particular
country.
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A tourist guide from their home country can also assist them in order to give information about
the culture of that particular country and also guide them in such a manner that what they need to
follow and what need not be followed which can act as problematic situation for them. In this
manner, the barrier of culture shock can be removed into result oriented form. For overcoming
the financial worries, they can provide some benefits and offers through their travel agency
which help them in terms of relaxing themselves from financial aspect (Veldeman and et.al.,
2017). They can also provide travel insurance so that people can fully trust their travel agency
and need to worry about their finances. The can also provide some bookings at discounted rate so
that they can save their money up to certain extent. They can also provide some opportunities
while travelling where they make a shoot of that particular country and share with their travel
agency then that agency can give some certain percentage of money as their first traveller from
their agency. In this manner, financial worries of travellers or people can be resolved into
positive manner. With support of these kind of strategies, the travel agency can build their strong
brand image into the market. So these are the strategies which can be used or implemented by the
travel agency in order to overcome these barriers.
CONCLUSION
It has been concluded that business communication is very important at the
organisational level. There are dissimilar types of communication of business which can be used
at the organisational level in order to have excellent results. It has been determined that there are
different kinds of barriers which prevents people to book holidays abroad. These barriers act as
challenges which are very big from the international point of view so people have fear due to
which they restrict themselves for doing the bookings into result oriented form. It has been
observed that there are certain strategies which help the travel agency in order to implement at
the organisational level in order to resolve these barriers with the right kind of approach. So at
the organisational level business communication is very essential so that they can achieve their
targets and objectives within a particular time frame.
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REFERENCES
Books and Journals
Correa-Garcia and et.al., 2018. CSR communication strategies of colombian business groups: An
analysis of corporate reports. Sustainability, 10(5), p.1602.
Garcia-Sanchez and et.al., 2020. “Sell” recommendations by analysts in response to business
communication strategies concerning the Sustainable Development Goals and the SDG
compass. Journal of Cleaner Production, 255, p.120194.
Kalogiannidis, S., 2020. Impact of effective business communication on employee
performance. European Journal of Business and Management Research, 5(6).
Kernbach and et.al., 2015. The use of visualization in the communication of business strategies:
An experimental evaluation. International Journal of Business Communication, 52(2), pp.164-
187.
Lyskova, I., 2016, August. Moral concepts of modern business processes. In International
Conference on Judicial, Administrative and Humanitarian Problems of State Structures and
Economical Subjects (JAHP 2016)//Atlantis Press, Amsterdam-Hong Kong-Paris (pp. 37-41).
MacDermott, C. and Ortiz, L., 2017. Beyond the business communication course: A historical
perspective of the where, why, and how of soft skills development and job readiness for business
graduates. IUP Journal of Soft Skills, 11(2), pp.7-24.
Veldeman and et.al., 2017. Social media adoption in business-to-business: IT and industrial
companies compared. International Journal of Business Communication, 54(3), pp.283-305.
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