Organisational Communication Theories and Strategies for Overcoming Travel Barriers

Business
Communication

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Some of the general theories of organisational communication............................................3
TASK 2............................................................................................................................................4
Barriers which prevent customers from booking their holidays in the abroad.......................4
TASK 3............................................................................................................................................5
Strategies for the travel agency so that they can overcome these travel barriers...................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
Organisational communication refers to the process of transferring information and news
among different people in an organisation so that they can achieve goals and objectives. It helps
in reduction of errors and mistakes so that the performance of employees can improve in
effective manner (Sheffield, 2020). It helps in introduction of various new plans and ideas so that
business can execute effective decisions in terms of improvement of overall organisational
performance. This report will include the theories of organisational communication which helps
in improvement of the performance. This also includes some of the barriers which prevent
people from booking their holidays in abroad. Some of the strategies are mentioned which
helped travel agency in overcoming these barriers.
MAIN BODY
TASK 1
Some of the general theories of organisational communication.
There are various theories of organisational communication in context to travel agency
which can be discussed as follows:
Bureaucracy: This theory was developed by Max Weber who was the German
sociologist in order to exemplify an organizational structure. It believes that Hierarchical
approaches is the best is the best form which can be adopted by an organisation because it
maintains the proper flow of communication. According to this theory travel agency should
focus on the clear set of rules and regulations so that they can manage the emotions of the
workers and work for their rights (Gesell, Glas and Essig, 2018). Bureaucracy also proves
effective because it controls workers, maintain the organisational structure and chain of
command. It helps in promotion of standardization of travel industry so that they can grow and
expand their operations.
General Systems Theory: This theory was developed by biologist Ludwig von
Bertalanffly during the year 1937. It focus on maintaining coordination and interdependence on
each other in an organisation with the help of effective communication. Travel industry involves
various aspects such as labour, resources, transfer of energy, money and information which are