Theories of Organisational Communication and Barriers to Vaccine Communication

This report discusses the importance of effective communication in business and examines theories of organisational communication. It also discusses barriers to vaccine communication, such as physical, emotional, informational, and cultural barriers, and provides government strategies to overcome them.

Business Communication project 1 and 2

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
ASSESSMENT -1...........................................................................................................................4
ASSESSMENT -2...........................................................................................................................4
Theories of organisational communication.................................................................................4
Barriers of communication preventing people getting the vaccine.............................................5
Government strategies to overcome these barriers......................................................................6
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

ABSTRACT
Effective communication plays a crucial role because it helps in solving issues and people
understand what speaker want to say. There are many challenges and barriers to effective
communication. Effective strategies should be applied to overcome effective communication and
listener can understand what speaker want to convey. The report discusses about theories of
organisational communication and barriers of communication preventing people getting the
vaccine. Some government strategies to overcome these barriers are discussed.

INTRODUCTION
Business communication refers to sharing information between people who are present
within the company and outside the organisation. Effective business communication is important
because it helps in completing work on time and goals of firm can be accomplished (Chang and
et.al., 2018). Effective communication reduces chances of misunderstanding or confusion and
helps in accomplishing targets. The report examines, theories of organisational communication.
Barriers of communication preventing people getting the vaccine is discussed. Government
strategies to overcome these barriers is described.
TASK
ASSESSMENT -1
In Leaflet
ASSESSMENT -2
Theories of organisational communication
In an organisation it is important that there must be effective communication among
employees so that work can be completed on time. There should be proper communication
between employees so that goals and objectives of organisation can be accomplished. When
there is effective communication in the company then it reduces chances of misunderstanding or
confusion among workers. All the organisations are making plans so that targets can be achieved
and structure is made so that employees can interact with each other properly (Hassan, 2018).
Effective communication helps in building trust among employees, preventing or resolving
problems between workers, providing clarity and direction to employees for how they have to
work. It helps in creating better relationship among members and motivate them to work
efficiently.
Effective communication helps in increasing employee engagement and improves overall
productivity of organisation and employee’s performance is also improved. Effective
communication promotes team building and create good environment at the workplace. There
are some theories of organisational communication which helps in improving communication
within the organisation. In an organisation there are many people who are working and it is
difficult for managers to manage all the activities. There should be effective communication in
company because it helps in achieving goals and objectives. Good communication in an

organisation creates positive environment at the workplace and employees are motivated to work
efficiently. Every company is applying some organisational structure or theory so that employees
can interact properly within the organisation and it reduces chances of misunderstanding or
conflicts between workers (Joseph and et.al., 2019).
Actor network theory (ANT)- actor network theory is a theory which can be applied by an
organisation. This theory provides a lens through which role of technology can be viewed and it
helps in achieving goals and objectives of company. This is an effective theory of
communication which is used in the organisation so that work can be completed on time and
helps in accomplishing targets. This helps in effective communication and employees can
interact with each other and focus on achieving goals of organisation. This theory help managers
in understanding the way their departments are working and improvements can be done so that
they can perform efficiently and targets can be accomplished (Selvi and et.al., 2019).
Cognitive dissonance theory – cognitive dissonance theory means mental conflict that occurs
when a person’s behaviour and beliefs do not align. Cognitive dissonance causes feeling of
unease, tension and people did not feel comfortable. Dissonance help people change and grow in
positive ways. This theory helps in creating positive environment at the workplace and reduces
chances of misunderstanding or confusion. This theory can be applied by an organisation so that
goals and objectives can be accomplished. It is essential to provide safe and positive
environment to employees so that they can work efficiently. Effective communication plays a
crucial role in an organisation as it helps in building trust among employees and focus on
achieving goals of firm (Son and et.al., 2019).
Group thinking theory – according to this theory, work is divided among members and groups
are made so that task can be completed on time. managers of an organisation give work to
employees in groups and there is proper structure so that workers can interact with each other
properly. In a group, there must be effective communication so that task can be completed on
time. working in a group improves overall productivity of organisation and goals can be
accomplished.
Barriers of communication preventing people getting the vaccine
There are some barriers of communication which affect effective communication and it
should be solved so that listener can understand what speaker want to convey. It is essential to
have effective communication so that proper message can be conveyed and motive of

communication can be fulfilled. People are not getting vaccinated because they are having
negative image that vaccine has side effects and it is harmful for health. Barriers of
communication are, physical barrier, emotional barrier, information barrier, attitudinal barrier
and cultural barrier. It is important to find solution for overcoming these barriers so that people
can understand positive impact of vaccination and it is not harmful for health (Villa, Gonçalves
and Odong, 2017).
Physical barrier- physical barrier refers to the conditions that act as a block and prevent effective
communication. This is an issue which creates problem while interaction. When campaign is
organised for motivating people to get vaccinated then people say that they are not knowing how
to book slot and centeres of vaccination is far away. People should not think about centeres or
they are not able to reach there. Vaccine is beneficial for their health and help people in
protecting from corona virus.
Emotional barrier- emotional barrier means a mental limitation that prevent from
communicating with other people. When people are interacting with different people, some has
positive thoughts and some has negative thoughts. After listening to all the views people create
an image about a topic like for vaccine people create a negative image that is has side effects.
Some people said that it is not being tested and it has negative impact on their health. Few people
are scared from vaccine and theyare having half information and on the basis of that they create
image (Yap, Abdul-Rahman and Chen, 2017).
Informational barrier- informational barrier means people should get proper information about a
product or anything. Nowadays, people are more active on social networking sites and they are
getting half and wrong information. After listening to half information they create negative
image. For vaccination people are getting scared that it is not tested and it is not safe for their
health. This is not correct and this occurs because there is lack of effective communication and
people created their own view.
Language and cultural barrier- another barrier is cultural and language barrier which means
people are having different culture and language. It is difficult to satisfy needs of all people and
give advertisement in all languages. In UK, most of the nurses who are giving vaccine speaks
English. Some cultures are more anxious about vaccine than others.

Government strategies to overcome these barriers
There are many barriers which affect effective communication and this creates negative
image in minds of people. Vaccination is beneficial for health of people and this helps them in
increasing immunity of people. There are different barriers such as, physical barrier, emotional
barrier, informational barrier and language and cultural barrier. Some strategies should be
applied by government so that people can get correct information and get vaccinated. It is
important to get vaccinated because it is beneficial from corona virus. Government strategies
help in motivating people. Government should organise some campaigns, give advertisement in
newspaper, social media and other so that people can get relevant information about vaccination.
It is the responsibility of government to make strategies regarding vaccination. People are having
negative thoughts about vaccine that it is harmful for health and it has side effects. This is wrong
because vaccine has positive impact and it is made for benefit of people. Government should
apply strategy to motivate people to get vaccinated. Some innovative and creative advertisement
should be given in newspaper and organise campaigns so that people can get proper information
and all their negative thoughts will be removed (Dalton, Rapa and Stein, 2020).
Government is responsible for making plans or strategies which is beneficial for the safety
of people. Campaigns are organised so that people can get correct information and take decision.
Vaccine is beneficial for people and they should get vaccinated. To overcome these barriers
government should organise camps for vaccine so that people did not have to go anywhere.
Survey should be done by government so that it can be identified that how many people get
vaccinated and how many people are remaining.
CONCLUSION
From the above discussion it can be concluded that, business communication plays a crucial
role in an organisation. It is essential to have effective communication so that work can be
completed on time and goals of company can be accomplished. Theories of organisational
communication such as, actor network theory, cognitive dissonance theory, group thinking
theory has been described. Further, barriers of communication preventing people getting the

vaccine like, physical, emotional, informational and cultural and language barrier has been
discussed. Government strategies to overcome these barriers has been discussed.

REFRENCES
Books and Journals
Chang, Y. S., and et.al., 2018. Interventions to support effective communication between
maternity care staff and women in labour: A mixed-methods systematic
review. Midwifery, 59, pp.4-16.
Dalton, L., Rapa, E. and Stein, A., 2020. Protecting the psychological health of children through
effective communication about COVID-19. The Lancet Child & Adolescent
Health. 4(5). pp.346-347.
Hassan, I., 2018. Avoiding medication errors through effective communication in healthcare
environment. Movement, Health & Exercise. 7(1). pp.113-126.
Joseph, G., and et.al., 2019. Effective communication in the era of precision medicine: A pilot
intervention with low health literacy patients to improve genetic counseling
communication. European journal of medical genetics. 62(5). pp.357-367.
Selvi, M., and et.al., 2019. An energy aware trust based secure routing algorithm for effective
communication in wireless sensor networks. Wireless Personal
Communications. 105(4),. pp.1475-1490.
Son, J., and et.al., 2019. Content features of tweets for effective communication during disasters:
A media synchronicity theory perspective. International Journal of Information
Management. 45. pp.56-68.
Villa, S., Gonçalves, P. and Odong, T. V., 2017. Understanding the contribution of effective
communication strategies to program performance in humanitarian
organizations. Journal of Humanitarian Logistics and Supply Chain Management.
Yap, J. B. H., Abdul-Rahman, H. and Chen, W., 2017. Collaborative model: Managing design
changes with reusable project experiences through project learning and effective
communication. International Journal of Project Management. 35(7). pp.1253-1271.