FPA Company Communication Strategies

This assignment examines the communication strategies employed by FPA company to effectively engage with stakeholders during their business relocation to Thailand. It analyzes various methods of communication, including verbal, written, body language, facial expressions, and phone conversations, highlighting how these contribute to successful stakeholder management and international expansion.

Organisational
Communication

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.Verbal communication ............................................................................................................1
2.Written communication ...........................................................................................................2
3.example of two return communication....................................................................................3
To- [e-mail].......................................................................................................3
4.Business communication model...............................................................................................4
5. barriers in communication.......................................................................................................5
6.Recommendation and justification on communication methods.............................................6
REFERENCES ..............................................................................................................................8
Books and journals .....................................................................................................................8
Online..........................................................................................................................................8

INTRODUCTION
Organisational communication is the process of sending and receiving formal messages
with in the specific environment for the accomplishment of organisational goal. Organisational
communication plays an important role in building a good relationship among the employee in
the organisation and also helps in interacting with each other effectively(Gonzalez, and Ramírez,
2016). This report presents the range of communication method which is suitable for
communicating with FPA stakeholders advising them of the decision to relocate their business in
the Thailand. This study also defines the two types of verbal communication which is suitable to
communicate with the FPA stakeholders such as one to one meeting and group presentation. In
this we also describe the four type of the written communication methods such as memo, email,
web page and poster for communicating with the FPA stakeholders.
TASK 1
1.Verbal communication
Verbal communication refers to the process of sharing information with individual
through speech. Fisher and Parkel Appliance holding limited company can use this type of
communication for the advising the stakeholders for relocating their company in Thailand
through various method of verbal communication such as meeting one to one and group
presentation.
Meeting one to one verbal communication
meeting one to one is the important part of verbal communication, in which person talk
with each other on one to one basis and share important information individually. FPA company
can communicate information about relocating their factory in Thailand with their stakeholder
effectively through this one to one meeting type of verbal communication because with help of
this method company can share information individually and also take quick feedback in terms
of suggestions about relocating business in the Thailand(Hargie, 2016).
Group presentation
The FPA company can effectively communicate with their stakeholders through making
a group presentation which shows all information about the situation such as relocating the
business in Thailand in front of the stakeholders.
Advantage
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 it is the time saving method because FPA company can share their information
directly to its stakeholders.
 With the help of verbal communication FPA can collect quickly feedback from
the stakeholders because in this receiver can clarify there doubts on the spots.
Disadvantage
 Verbal communication is not convenient of long messages.
 There is no accurate and permanent record of the information.
Use of non verbal techniques
 gesture is the first technique of non verbal communication in which FPA can express
their information through expressions. for example receiving 'OK' through 'thumb up'
action.
 The second techniques of non verbal communication is the Touching means sharing
information through physical touching ations.
 Facial expression is third method of verbal communication, in which information is
shared through facial expressions.
 Body language is the important technique of the non verbal method which used
effectively through movement of body(Gonzalez, and Ramírez, 2016).
2.Written communication
It is the process of conveying message through written methods between two and more
peoples. FPA use written communication method for communicating with stakeholders through
memo's, emails, web page and posters.
Memo:
it refers to the standard form of written communication, FPA share information about
relocating their factory in the Thailand through Memo, in this memo company includes the
various information about their products and services which are produced by the company in
Thailand and also includes the benefits and circumstances about relocating business. After
making memo it is send by email method to all the stakeholders of the firm(Hargie, 2016)).
E-mails
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FPA use this method of written communication through creating mails in terms of
information regarding relocating factory in Thailand and send the E-mails to all the stakeholder
at one time.
Web page
web page method of written communication plays an important role in sharing
information online to all the peoples which are connected with the company on social media.
FPA share information to stakeholders effectively regarding relocating their business in the
Thailand through Web page and also request their connected peoples to send the review in terms
of relocating their factory.
Poster
it is the effective tool for sharing any advertisement or information to their communities.
With the help of poster FPA share their information with stakeholders by making posters of their
information about relocating the factory in Thailand(McQuail & Windahl, 2015).
Advantages of written communication
with the help of written communication FPA can share their information with stakeholder
effectively due to providing proper information in written manner.
Disadvantage
it is the time consuming and expensive method for sharing information because it costs
the valuable time of FPA as well as stakeholders.
3.example of two return communication
E-mail
To- [e-mail]
Subject- announcement of opening new laundry plant in the Thailand
“kia ora” customers,
we are excited to announce that we are opening a new laundry plant with the purpose of built
facility in the Thailand. This laundry plant facilitate so many service tom you are all which
involves smart drive and aqua smart washing machines and clothes dryers.
We are also provides our products in the first month of opening at 10% discounts, so customers
it is great opportunities for you are all to achieve best products at effective price.
Ha ere-ra
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Regards
fisher and Paykel appliances company
(New Zeeland)
Letter format
9 march, 2019
Hello everyone,
we are happy to announce you are all that our company FPA the laundry plant relocate to
Thailand due to environment of New Zeeland which deteriorated our manufacturing
operations.. As a critical part of our company we need your support for more development and
growth.
The relocation of facilities will take next 12 months and the move will includes shifting plastic
injection, moulding machines and dies and metal pressing facilities,.
Apart from this we provides accommodations facilities to you are all in the Thailand and we
thinks your support lead successful movement in the Thailand.
Thanks & regards
FPA team
(New Zeeland)
4.Business communication model
Shannon's model
The key feature of this model is clearly illustrate how communication take place and also
helps to determine one in terms of what could go wrong. This model use the transmitter to send
the message and the transmitter could be a instrument like phones to computer and other devices.
The FPA use this model of communication for providing the product information to their
customers and also defines the value of the product. Through this model company can
communicate with their consumers in most simplest ways(Yeomans and FitzPatrick, 2017).
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Berlo's model
the key feature of this model, it is focused on the relationship between the person who
send the message and the receiver. It includes various sources for effective communication such
as communication skill, message, channel and receiver. The FPA company use this model to
communicate with their stakeholders in terms of innovative, envelope for our products in order
to stay ahead in the market. With the help of berlo's model company can communicate to
customers with better communication skill. This model of communication used the internet and
various channels for sending message(van den Boer and et.al., 2017).
5. barriers in communication
Semantic barriers
this barriers occurs due to use of wrong methods, faulty translations and different
interpretation. If the FPA share information with different interpretation to its stakeholders in
terms of relocating the business in the Thailand it results in semantic barrier due to use different
interpretation while sharing information.
Physical barrier
when sender and receiver do not believe each other they can not understand each others
message effectively. If FPA company and their stakeholders have conflicts among them and
company share information, it can not be understand by the stakeholders effectively due less
interest.
Differences in perception and viewpoints
if both parties which are communicated to each other and have a different perception and
view points it breaks the communication process. Each and every stakeholders have different
perception and view points about the relocation the factory in Thailand which results in conflicts.
Languages differences
This barriers occurs due to the involvement of different cultures peoples in the
communication process. If FPA share their information in a Hindi language to their stakeholders
its results in non understanding of the information(Hargie, 2016).
Methods of Overcoming the communication barriers
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FPA can overcome the semantic barrier with its stakeholders through communicating
only what is needed. FPA can share only those information which are essential for clear
understanding in the mind of stakeholders.
FPA can over come the physical barrier through better relationship with their
Stakeholders.
The company can reduce the difference perception and view point barrier through greater
awareness about different cultures and known to cross culture communication issues.
Language difference barrier of communication can be minimise through using common
language which is better known by both the parties(Gonzalez and Ramírez, 2016).
6.Recommendation and justification on communication methods
FPA company use various methods of communication to communicate with the various
types of stake holder such as customer, employees and vendors. It includes various methods such
as verbal communication, written communication method, body language, written
Communication and phone conversations.
FPA use the verbal communication method to communicate face to face with their stake
holders. With help of verbal communication and ethical behaviour FPA company's team
communicate with their local communities in terms of providing information, that company
provides various products such as smart drive and aqua smart washing machines and clothes
dryers to built facility in Thailand.
Written communication
FPA use the written communication method for communicating with the stakeholders
through memos and notes or paper letter. Through writing whole information and facilities on a
memo or notice board and sent to employees with ethical behaviour, FPA can get overview from
their employees in terms of relocating their business in the Thailand. This method also provides
the suggestion to company from their employees towards relocating their business to Thailand
from New Zeeland(McQuail & Windahl, 2015).
Body language and facial expression
FPA company employers use the facial expression and body language method of
communication to communicate with its employees. Employees receives information more
positively if employer facial expression and body language put them in the defensive. With the
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help of this method FPA also defines the growth of the company at the global level to its
employees for building a motivation level.
Phone conversation
FPA use the phone conversation method of communication to communicate with its
investors effectively and also get response quickly from their investor in terms of support on the
phone calls. With the help of phone call conversation FPA company employer also defines the
additional cost savings which expected from sourcing of some raw materials and purchase parts
from local vendors of Thailand and after that takes appropriate suggestion from investors for the
success of the company(Koschmann, 2016).
With the help of above four communication methods such as verbal, written, body
language and facial expression and phone conversation along with ethical behaviour, FPA can
communicate with their stakeholder and successfully relocate their business in the Thailand
which ultimately results in the international expansions of the business.
CONCLUSION
The above study has been summarised that organisational communication plays an
important role ion very industrial establishment. This study determined that FPA company can
communicate effectively with their stakeholders for relocating their business in the Thailand
through various methods of the communication such as verbal and non verbal.
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REFERENCES
Books and journals
Gonzalez, J.M.G. and Ramírez, C.Z., 2016. Organisational communication on climate change.
International Journal of Climate Change Strategies and Management. 8(2). pp.286-316.
Hargie, O., 2016. The importance of communication for organisational effectiveness. Mayıs. 2.
p.2017.
Koschmann, M.A., 2016. A communication perspective on organisational stakeholder
relationships: discursivity, relationality, and materiality. Communication Research and
Practice. 2(3).pp.407-431.
McQuail, D., & Windahl, S. (2015). Communication models for the study of mass
communications. Routledge.
van den Boer, Y. and et.al., (2017). Towards a model of source and channel choices in business-
to-government service interactions: A structural equation modeling approach.
Government information quarterly. 34(3). 434-456.
Yeomans, L. and FitzPatrick, L., 2017. Internal communication.
Online
Three different type of communication, 2019 [online] available through
<https://www.brighthubpm.com/methods-strategies/79297-comparing-various-forms-
of-communication/>
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