Organizational Context

This presentation provides an overview of the organizational context of RGD, a company that trades sports products. It includes analysis of the company's markets, competition, business model, and performance. Additionally, it outlines a plan to grow the company in the next 3 years.

ORGANIZATIONAL
CONTEXT

Table of content
■Introduction to Company
■Analysis to Companies’ Markets, Competition,
Business Model and Performance
■Outline of Plan to grow company in 3 years

Introduction to Company
RGD is an organisation that works towards trading
Sports Products. The offerings which the company deals
in are inclusive of Skateboards, Tennis Rackets, Ice
Hockey Sticks and Inline Skates.

Analysis to Companies’ Markets, Competition, Business
Model and Performance
■Market Analysis: The company’s internal and external
market is quite ineffective in terms of contributing in
the company gaining a better market share and higher
revenue.

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■Competition: There are several competitors of the
company present within the market. These are ASD,
PSM and MMKS who are creating higher level of
competition for RGD.

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■Business Model: The current business model of the
organization does not contribute to the company in an effective
manner, as market share of its products of this company is not
as impressive. Reason for the same is that while Skateboard and
Inline Skates hold an appropriate market share, it’s tennis
racket and ice hockey stick are not quite effective in context
with positioning themselves within the market.

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■Performance: The current performance of RGD is
quite low even though the current expenditure of the
firm is an average of £600 per product offering in
terms of promotion. This has led to the increase in
awareness regarding the company brand in the market.
Not only this but strong tie-ups have also contributed

Outline of Plan to grow company in 3 years
■Supplier Choice: The supplier choice is based upon the
maximum level of order qualifying factors available with such
a party. These include costs, quality, dependability, flexibility
and speed. Based on this, the Supplier Choice is to expand with
Henderson and Hong Kong Limited in the next three years as
they provide products that fulfill the given criteria.

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■Distribution: Currently, RGD has a distribution system includes
a Two- Channel wherein the company has an offline as well as
an online store for its customers. The company is expected to
include another channel wherein it will provide the products via
mobile applications. Rapid technological innovations have
resulted in creation of demand for such products using Mobile
User-interfaces as they are much easier to operate.

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■Marketing: The company has adopted Direct marketing and
Social Media Campaigns over the years. With a motive to
expand its market share, the company aims to divide its market
based on general customers aged between 12 to 30 years with a
minimum annual income of £1,000.

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■Pricing: RGD has used a Price-Savvy strategy which
has resulted in enabling its overall profitability and
sales to a certain extent. However, in the recent years,
competition has grown and the company is facing
profitability issues. For this purpose, it aims to
continue its competitive pricing strategy in the

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