What Weve Learned About Your Small Group? | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Organisational context COMPONENT 1 1 Group peer review form 1 Business plan 1 REFERENCES 12 CONPONENT 2 13 Individual reflective report 13 REFERENCES 17 COMPONENT 1 1 Group peer review form |iMBA Group Coursework Report Form | |Provide a brief answer to the following questions | | | |What were the strengths and weaknesses of the way your small group | | |together to complete the Group Work? In order to form the plan for growth in future different aspects

Organisational context

Table of Contents
COMPONENT 1..............................................................................................................................1
Group peer review form...............................................................................................................1
Business plan...............................................................................................................................1
REFERENCES..............................................................................................................................12
CONPONENT 2............................................................................................................................13
Individual reflective report........................................................................................................13
REFERENCES..............................................................................................................................17

COMPONENT 1
Group peer review form
iMBA Group Coursework Report Form
Provide a brief answer to the following questions
1. What were the strengths and weaknesses of the way your small group worked together
to complete the Group Work?
All the group members performed all the tasks allotted to them effectively it was the strength
for the team. All the individuals in team having different point of views which created
conflicts which was the weakness.
2. What difficulties, if any, arose in your group? How were these addressed?
One of the main difficult which affected the group was conflicts among team members. It was
dealt by interacting with each other of regular basis and communicate regarding business
plan.
3. How well do you think you each member contributed as a group member? What was
the main roles played in the group?
All the members in the team contributed effectively for the completion of the simulation game.
Different roles which were played in the team were leader, analyser, information collector
etc.
4. What did the group learn more generally about how to work effectively in a team and
what would you all change in the future to improve the outcomes?
Group learned various things from this simulation game one of them is importance of
effective communication. All of us have planned to make various changes in future. One of
them is working more collectively and coordinating with each other.
Business plan
Executive summary: ASD is one of the sport product seller of London which is dealing
in different types of equipment to the customers. A detailed business plan is created for the
organisation for the purpose of enhancing profitability and capture larger market share. It is a
part of sport trading industry which is selling items such as Ice Hockey Stick, Tennis Rackets,
Inline Skates and Skateboards to the customers. In order to form the plan for growth in future
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different aspects are analysed in detail which includes, market, competitors, sales, marketing,
management, operations, risk assessment financial forecast and requirements. Company is
maintaining its supply and demand which has helped it to reach all its long term business goals
successfully. With the help of this plan organisation will be able to deal with competition which
may leave adverse impact upon its profitability and market share. In order to execute the plan
funding is required and the recommended sources of finance are personal savings, bank loan,
selling useless assets of business.
The business: ASD is a company which is a part of sport trading sector which is offering
different range of products to its customers for the purpose of executing all its business
operations in a systematic manner. Different items which are sold by it to the clients are inline
skates, ice hockey sticks, skateboards and tennis rackets. From the simulation game it has been
analysed that current position of the company in the market is stable because the organisation is
trying to meet the demand and enhance sales (Sadgrove, 2016). It balanced scorecard is showing
that it is generating good profits as compare to other companies and a large part of market share
is being captured by it. Due to this its competitive advantage within the industry is very high
which is beneficial for it to sale its products to the customers. Balance sheet of the organisation is
showing that it is having good liquidity. Profitability of the company is also very high as the
income statement is showing profits of 71637 pound for 8th year which is being increased as
compare to last year from 49194 pound.
Market and competitors: For all the organisations it is very important to analyse its
market so that the factors which may leave negative impact upon all the business operations
could be identified. From the simulation report it has been analysed that the demand of sport
items of ASD is very high in the market and organisation is trying to meet it by supplying the
products according to requirement. Proper coordination between supply and demand has resulted
in higher revenues of the company. In sport trading sector there is high level of competition
which may affect profitability of the organisation. Other major players in the market are
Strength, PSM, Slike and AVG (Nicholas and Steyn, 2017). According to simulation report all
these companies are giving tough competition to ASD. It is very for the enterprise to form
strategic decisions so that all the challenges could be responded appropriately. Managers and
other executives of the company can conduct market analysis for this purpose as it can help them
to analyse actual conditions of competitive market and help to take effective decisions.
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Sales and marketing: Selling can be defined as a process of exchanging a product or
services with money. There are two different parties in it buyer and seller. On the other side,
marketing is a process in which companies try to aware customers regarding their products with
the help of different medias. It helps to attract large number of clients and enhance sales of the
company. Both the activities are interrelated with each other because an organisation is required
to market its products to meet the targeted sales. The simulation report shows that sales of ASD
is very high as compare to other organisations which are dealing in same products. The sport
items which are sold by it to the clients are Skateboard, Inline Skates, Tennis rackets and Ice
Hockey Sticks. Demand of all of them is very high which has resulted in higher revenues
(Storey, 2016).
ASD has adopted various techniques to market all its products so that large number of
customers could be attracted towards it. Currently it is using different modes such as direct,
social media marketing etc. From the simulation it has been analysed that the market budget of
the company is 3500 pound. While performing marketing activities it is very important for ASD
to focus of three major aspects of it which are segmentation, targeting and positioning. All of
them are considered as the part of STP analysis which is as follows:
STP analysis: It is a combination of three main marketing activities which should be
focused by companies in order to reach the objective of attracting large number of customers.
Different elements of it are discussed below in context of ASD:
Segmentation: It is a process which is followed by companies such as ASD for the
purpose of dividing a large market in small areas where potential customers could be identified.
There are three main types of it which are as follows:
 Behavioural: In this type of segment clients are segregated in the basis of their buying
behaviour. If this segmentation option is selected by ASD then managers are required to
segment clients according to different factors such as benefits needed by customers,
brand loyalty etc.
 Geographic: This segmentation guide companies to segregated the market according to
geographic areas. If it is selected by ASD then organisation is required to segment the
clients according to country, state, village, cities, density of population etc. factors.
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 Demographic: There are various types of factors which are considered by companies such
as ASD which using this style of segmentation. These are age, gender, income level,
religion, education level etc.
From all the above described segments ASD adopts demographic segmentation as it helps
the organisation meet the expectations of clients. With the help of it taste and preferences of
customers could be understood which is beneficial for the enhancement in marketing efforts to
target them and sale products.
Targeting: When a best suitable segment is identified by a company then the next step is
to identify a part to target where products will be sold. ASD is currently targeting professional
athletes and sport persons as the items which are offered by it are specially made for them.
Positioning: It is the process of setting a good image of products in the mind of
customers. For this purpose, companies such as ASD conduct marketing and promotional
activities. The company also offers good quality products on affordable price which is beneficial
for it to position itself in their mind.
Management: In all the business entities specific processes are followed for the purpose
of controlling, analysing and monitoring different activities which are performed to reach long
term business goals. All of them are considered as the part of management. In companies such as
ASD it is very important for managers to make sure that all the operations are managed in
appropriate manner. While formulating plan for management it is very important for top level
executives of enterprises to determine sources of competitive advantage. It can help to form
strategic decisions which may benefit the company in long run. To determine competency of all
of them VRIO model could be implemented (Biech, 2019).
VRIO: It is a business analysis tool which is used by most of the organisations for the
purpose of determining features of different factors which may create competitive advantage for
the company. There are four different aspects of it which are analysed below in the context of
ASD:
Sources Valuable Rare Inimitable Organised
Financial resources ✔ ✘ ✘ ✘
Growth ✔ ✔ ✘ ✘
Market share ✔ ✔ ✔ ✘
Profitability ✔ ✔ ✔ ✔
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 Valuable: From the simulation game it has been analysed that ASD is having four
different sources which are contributing in enhancement of its competitive advantage.
These are profitability, market share, financial resources and growth. All of them are
valuable for the company because with the help of it operational activities are conducted
in appropriate manner (Sudrajat and Amin, 2016).
 Rare: The VRIO analysis shows that financial resources of ASD are not rare because
there are various companies which are having high investment in their business.
Profitability, growth and market share of the enterprise are rare because all the
organisations in the same sector do not have higher level of them as it is very difficult.
 Inimitable: Growth of ASD is not inimitable because with the implementation of
effective strategy competitors in the market imitate the growth of the company. Two
competencies market share and profitability of ASD which could not be imitated by other
organisations because it is very difficult to acquire same resources (Indrajaya, 2017).
 Organised: According to the simulation report market share of ASD is not organised
because of high level of competition in the market it fluctuates continuously. Profitability
of the company is organised by top managed in appropriate manner as it helps to run the
operational activities in a systematic manner.
Operations: All the process which are executed for business purpose are known as
operations. In order to reach business goals, it is very important for companies to focus on them
and formulate strategies for effective execution and controlling of them. To find different options
for the growth of business and operations Ansoff matrix could be used as it provides different
alternatives for development of organisation (Julien, 2018).
Ansoff Matrix: This model was developed by Igor Ansoff in year 1960 for the purpose
of facilitating organisations to choose best suitable growth strategy (Salwa and Sudarsan, 2018).
There are four different components of it which are discussed below for ASD:
 Market penetration: With the help of this option companies such as ASD try to increase
revenues by selling existing products in current marketplace. While using this option
company can develop a new strategy for marketing purpose which will be beneficial to
encourage clients to select or utilise more of the products.
 Market development: This strategy of Ansoff matrix states that if it is used by
organisations like ASD then existing items could be sold to a new market as it guides for
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the same. For this purpose, different sales channels could be used by the enterprise which
includes online and direct sales to a new location (Bouwer, 2017).
 Product development: In this type of strategy business entities such as ASD can launch
new products in their existing market place for the purpose of increasing the number of
customers. In order to attract prospect customers ASD can develop related products
according to its current items.
 Diversification: It is considered as the strategy which covers high level of risk as
companies launch new products in new market place. It could be selected by ASD to
introduce new sport items in a new location for the purpose attaining higher growth and
capture larger market share.
From all the above described strategies ASD can use market development strategy by
launching its existing products in a new location. It will help to expand the business in different
geographic areas and enhance market share (Min and Feng, 2014).
Financial forecast: The process in which future figures for an organisations are analysed
is known as forecasting. With the help of it all the companies can analyse the events which may
take place in future. Another benefit of it is that it helps to formulate strategies for future period
so that business can be operated in appropriate manner (DeNoble and Zoller, 2017). An
estimation of ASD’s demand, supply, sales and unsold inventory is as follows:
Forecasting for Skateboards:
Years Demand Supply Sales
Unsold
inventory
1 420 0 0 0
2 416 500 416 84
3 366 584 366 218
4 442 718 442 276
5 331 626 331 295
6 404 575 404 171
7 382 421 382 39
8 364 439 364 75
9 366 473 407 77
10 392 493 431 74
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11 333 508 453 68
From the above table it has been analysed that in upcoming three year’s sales, unsold
inventory and supply of Skateboards for ASD will be increased. On the other hand, in 11th year
demand of the sport items will be decreased. It shows that that in future company will grow and
its profitability will be enhanced. Main reasons behind this increment is high level of focus of the
company on market research which helps it to estimate future sales, supply and demand.
Forecasting for Inline Skates:
Years Demand Supply Sales
Unsold
inventory
1 320 0 0 0
2 349 500 349 151
3 394 651 394 257
4 451 657 451 206
5 478 526 478 48
6 527 348 348 0
7 588 350 350 0
8 618 550 550 0
9 665 558 580 -20
10 724 583 626 -41
11 752 608 672 -57
The above table states that in upcoming three year’s demand, supply and sales of Inline
Skates for ASD will be increased which will be beneficial for it to generate higher revenues. It
will also help to enhance liquidity so that all the future operations could be executed in
appropriate manner. As since last three years the number of unsold inventory was 0 so it has
resulted in negative figures of them for 9th, 10th and 11th year.
Forecasting for Tennis Rackets:
Years Demand Supply Sales
Unsold
inventory
1 470 0 0 0
2 483 500 483 17
3 532 517 517 0
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4 490 500 490 10
5 553 490 490 0
6 552 500 500 0
7 510 500 500 0
8 509 550 509 41
9 536 595 556 11
10 542 637 594 16
11 547 677 629 12
From the above table it has been analysed that according to the simulation game demand,
supply and sales of Tennis Racket for ASD will be increased in upcoming three years which are
9th, 10th and 11th. Number of unsold units will fluctuate during this period. It will be around 11,
16 and 12 for 9th, 10th and 11th year respectively. Continuous increment in sales will result in
higher profits and liquidity for future operations.
Forecasting for Ice Hockey Sticks:
Years Demand Supply Sales
Unsold
inventory
1 380 0 0 0
2 387 500 387 113
3 440 613 440 173
4 484 523 484 39
5 434 239 239 0
6 431 320 320 0
7 443 400 400 0
8 426 450 426 24
9 435 464 455 9
10 439 483 483 -1
11 443 501 512 -10
The above table states that, it has been estimated that in 9th, 10th and 11th year ASD’s
sales, supply and demand for Ice Hockey Sticks will be increased. With the help of it
organisations will be able to generate higher amount of revenues. It may lead the company
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towards success and development. Number of unsold inventory may show a negative balance at
the end of 11th year because in 5th, 6th and 7th year it was showing nil.
Business model canvas: It can be defined as a tool which is required for all the business
entities to provide brief understanding of different key elements to its stakeholders. With the help
of it all the main components of a business could be analysed by internal as well as external
parties. For ASD it is also very important to form it as it can help to make sure that the business
will be able to attain growth in upcoming year or not. A canvas for ASD is as follows which
covers all the nine vital elements of a business:
Key partners
 Staff
members
 Sharehol
ders
 Customer
s
 Creditors
 Suppliers
Key activities
 Offering
all the
sport
products to
clients
 Conductin
g market
research
 Promoting
products
through
different
medias
Value propositions
 Good quality
of all the
sport
products that
are sold
 Effective
management
of supply
chain
 Right price
for all the
items so that
clients may
get satisfied
Customer
relationships
 Being
easily
accessible
for
customers
Customer
segments
 Sport
persons
 Nationa
l or
internati
onal
athletes
Key resources
 Human
resource
 Sport
items
 Funds
Channels
 Stores in
London
and other
locations
 Ecommerc
e
Cost structure Revenue streams
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 Cost of buying items from suppliers
 Cost of conducting different activities
such as marketing, research and
development
 Sales of sport products to the clients
such as athletes and other sport persons
Financial requirements: All the companies require funding to execute all the operations
in appropriate manner. It could be determined by estimating future expenses and losses. In order
to execute the business plan of attaining growth ASD also requires funding. All the financial
requirements of the organisation for future are as follows:
Particulars
Amount
9th
Year
10th
Year
11th
Year
Purchase from suppliers 305000 320000 315000
Research and development 20000 18000 15000
Transportation expenses 23000 28000 25000
Wages and salaries 180000 200000 190000
Marketing and promotional events 10000 15000 12000
Other overheads 12000 18000 16000
Advertisement 8800 12400 9500
Supplies for office 7000 5000 4000
Rent and rates 32000 35000 33500
Taxation 4000 6000 5000
Total required funds 601800 657400 625000
From the above table it has been analysed that ASD requires funding of 601800, 657400
and 62500 for upcoming three years which are 9th, 10th and 11th respectively. In order to execute
all the business operations in future in appropriate manner it is very important for the company to
arrange them. In order to acquire finance different sources of funds could be used. These are
internal as well as external which includes personal savings, bank loan, selling useless business
assets, angel financing etc. Two of them which will be beneficial for ASD to arrange funds for
its business are described below:
 Personal saving: When business owners plan to expand or grow the business then they
require proper funding for it. Their personal saving is also an option for it in which they
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can invest their own money in the business and try to grow it faster so that higher profits
could be generated. In order to develop ASD the owners can use their own funds to
finance their business and attain long term growth (Joyce and Paquin, 2016).
 Selling useless assets of business: In all the business entities there are some old assets
which are not used currently due to their weak functionality. In order to fund the business
plan ASD can also sale some of its useless assets so that finance could be arranged for the
organisation.
Both the above described sources of funds could be used by ASD to acquire funding for
its business. These are very beneficial for the company because if these are selected then
organisation will not require to pay any type of interest to external parties.
Risk assessment: It can be defined as a process of identifying hazards for an organisation
and risk associated with them. In order to execute the business plan, it is very important for ASD
to conduct risk assessment so that effective strategies for future could be formulated (Risk
assessment, 2019). There are five different stages of it which are followed by managers of the
organisations to find such factors which may leave negative impacts upon its business plan. All
of them are as follows:
Steps Description
Step 1: Identification
of Hazards
It is the first step in which managers in ASD try to identify hazards
which may affect the business plan in future. The threats which are
analysed by them are sudden changes in cost of suppliers, increased
working hours for employees, computer failure etc.
Step 2: Analysing who
may get affected
In this step managers identify the areas or individuals who may get
affected due to the hazards. All of them may leave impact upon
organisation, customers and employees of ASD (Roman-Liu,
2014).
Step 3: Evaluation of
risks and deciding
actions for control
At this stage they try to evaluate risks associated with hazards. The
analysed that all of them may result in staff turnover, dissatisfied
customers due to higher price of sport items, inappropriate
management of stock etc. After evaluating them managers of ASD
decided to formulate strategies for employee retention and other
factors.
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Step 4: Recording
findings and
implementing
strategies
In this step, managers try to record the findings which are analysed
by them implement the strategies accordingly. As they have formed
strategies for employee retention and other factors so all of them
will be imposed in this step to deal with the risks and reduce them.
Step 5: Reviewing
assessment and
making upgradation if
required
It is last step of Risk assessment in which managers of ASD are
responsible to assess that the steps which are taken by them are
appropriate and effective or not for the organisation (Sayegh and
Mansour, 2015).
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REFERENCES
Books and Journals:
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
Bouwer, L., 2017. Innovation Management Theory Evolution Map.
DeNoble, A. F. and Zoller, T. D., 2017. Is the business plan really dead and should it be?: a case
for the lean start-up approach. In The Great Debates in Entrepreneurship (pp. 21-34).
Emerald Publishing Limited.
El-Sayegh, S. M. and Mansour, M. H., 2015. Risk assessment and allocation in highway
construction projects in the UAE. Journal of Management in Engineering. 31(6).
p.04015004.
Indrajaya, A. N., 2017. The Role of Spirituality as a Strategy Toward Competitive Advantage in
the Telecommunication Industry Model. Advanced Science Letters. 23(9). pp.8822-
8826.
Joyce, A. and Paquin, R. L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production. 135. pp.1474-1486.
Julien, P. A., 2018. The state of the art in small business and entrepreneurship. Routledge.
Min, Z. and Feng, L., 2014. Dialogic Characteristic Analysis of Microblog Platform of Chinese
Public Libraries [J]. Research on Library Science. 11.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Roman-Liu, D., 2014. Comparison of concepts in easy-to-use methods for MSD risk
assessment. Applied ergonomics. 45(3). pp.420-427.
Sadgrove, K., 2016. The complete guide to business risk management. Routledge.
Salwa, C. H. and Sudarsan, N., 2018. Conceptual Framework for Marketing Strategy in the
Context of Small Business: A Review. IJAME.
Storey, D. J., 2016. Understanding the small business sector. Routledge.
Sudrajat, D. and Amin, T. M. Z., 2016. Strategic Competitiveness Improvement of Indonesian
Logistics Services Companies Through Competitive Advantage Improvement: A
Conceptual Model. Advanced Science Letters. 22(12). pp.4540-4543.
Online
Risk assessment. 2019. [Online]. Available through:
<https://rospaworkplacesafety.com/2013/01/21/what-is-a-risk-assessment/>
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CONPONENT 2
Individual reflective report
Reflection can be defined as the process of sharing personal experiences with others. With
the help of it individuals can reconsider the feelings, events and thoughts from a fresh
perspective. One thing which is required to be focused by people while writing a reflection is
that they should know that they are offering their opinions. In order to share my personal feeling
which were experienced by me while playing simulation game I have used Gibbs Reflection
model. There are various elements of it which are related to my experience and discussed below:
Gibbs reflection model: It is a model of reflection which was launched by Graham
Gibbs in year 1988 in order to guide individuals to reflect on their experiences (Gibbs reflection
cycle, 2019). With the help of it all the persons can share their feelings which were practiced by
them during a specific event or situation. I used this model to reflect upon simulation game
which was played by me and other students of my class. Description of all its elements are
discussed below in detail:
Illustration 1: Gibbs reflection cycle, 2019
(Source: Gibbs reflection cycle, 2019)
Primary reflection (What):
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 Description: A simulation game is played by my class and different teams were formed
by the tutor. There are various members in each team. All of us are required to select a
company which is operating business in appropriate manner sine last two years. Me and
my team members analysed different organisations and select ASD which is a part of
sport trading sector and offering different products to the customers. The role which was
played by me in the company was operation manager which was allocated by the tutor.
The role surprised me because it was not expected by me that I will be able to play this
type of important role (Kumari, 2016). Me and other team members were involved in the
simulation game in which all of us worked collectively and tried to win it. My group
members worked hard so that we could win the game. All of us are responsible to create a
business plan for the growth of organisation for which we have taken various steps such
as analysing different areas. These are sales, marketing, market competitors,
management, operation, risk assessment, financial requirements and forecasting. All the
actions have resulted positively as we attained success in completion of simulation game.
 Feelings: As an operation manager of ASD I was responsible to analyse the work which
is done by all the other individuals. The leading experience was very good for me as it
helped me to learn various things such as team working, collaboration, effective decision
making, importance of communication etc. While we were working on the project I felt
that the game will be beneficial for me to develop career opportunities for myself. When
it was completed then I and my group members were feeling very good because we
accomplished all the tasks successfully (Magee and Nurse, 2014). According to me all
the other team members felt good while playing the simulation game as it was a new
experience for them also. Currently me and other people in the group feel that we learned
various things from the simulation because it has helped us experience different things
practically. These are related to conducting marketing campaign, setting selling price,
finding ways to execute business in systematic manner etc.
Secondary reflection (So what):
 Evaluation: There were various things which went well while working on the project of
simulation. These are successful completion of it and enhanced learning of me and other
team mated regarding various elements. Main reason behind all these positive aspects is
implementation of the theories practically which were taught by the tutor while
15

competing the course. One of the is administrative theory in which I as an operation
manager performed various functions such as planning, organising, staffing, directing and
controlling (Midwinter and Dickson, 2015). With the help of them all the tasks were
managed by me appropriately. I have also analysed on thing which doesn’t went well due
to lack of interaction among team members. It resulted in conflicts among us as everyone
is thinking that their point of view regarding the situation is right. I and other group
members contributed for the completion of this simulation game. We invested our time,
incorporated efforts and tried our best to win it.
 Analysis: While working as an operation manager of ASD due to all the positive and
negative events, I learned various things which will be beneficial for me to enhance my
career. I learned to work in a team, manage tasks appropriately, complete them on time,
essentialness of communication etc. With the help of all these learnings I will be able to
handle all the critical situation in future effectively because all of them may guide me to
form effective strategies for the resolution of business issues (Mirlashari, Warnock and
Jahanbani, 2017). All the learnings were experienced by me due to some of my mistakes
which are ignoring effective communication, interacting with team members etc. The
problems which were experienced by me while playing the simulation game were
conflicts among group members, lack of sources to get guidance etc. All these challenges
were dealt by us in appropriate manner and tried to focus on the business plan for ASD so
that strategies for its growth could be formulated.
 Conclusion: All the tasks in simulation game were completed by us on time so that we
can win it. It has lead use to a higher positive experience because it me and my team
members never played such type of game in which we join a company and work within it
to grow it faster. With the help of it my ability to work in a team is being enhanced and it
will help me in future to complete such types of projects more effectively and efficiently.
The negative aspect which was experienced by me while playing the simulation were
conflicts. Due to this all the team members were not able to work effectively as they are
having clashes in their thoughts regarding business plan for ASD (Munyangeyo and
et.al., 2016). If I get the same chance in future, then I will make various differences such
as keeping back up if team mates are having conflicts, analysing the issues in detail to
form effective decisions. There are various skills which are required to be developed by
16

me to perform same tasks again. These are decision making, team handling, conflict
resolution etc. With the help of all of them I will be able to deal with all the negative
situation which were faced by me during this simulation game.
Future intentions (Now what):
 Action plan: This element of Gibbs reflection model guides to develop the actions which
were formed for future. If this type of game is played by me in future, then I will make
sure that I communicate with all the team members appropriately so that possibility of
conflicts may get decreased. There are various learnings which are experienced by me
this time. These are team working, decision making, task and time management etc. It
means a lot for my future because with the help of all of them I will be able to deal with
critical situations appropriately (Thomas, 2014). For example, if I get an opportunity to
play the same game for service sector organisation then I will have to take various
actions. These are focusing on three main elements of marketing for services. These are
process, people and physical evidence. With the help of all of them I will be able to grow
the business effectively. One more thing which will be done by me if the sector will be
changed in formulating effective and attractive business plan so that investment for
development of organisation could be acquired.
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