Analyzing Facilities Management Services and Developing Strategy

This report discusses the development and implementation of business strategy in the context of facilities management services. It analyzes the impact of business strategy on the services offered by the facilities management team. It also explores different approaches to developing an appropriate strategy for facilities management services.

Organisational FM
Strategy
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Explain how the business strategy is developed and put into practices................................4
1.2 Evaluate the impact of the business strategy on the services offered by the facilities
management team........................................................................................................................6
TASK 2............................................................................................................................................7
2.1 Analyze the context in which facilities management services are provided and compare
different approaches to developing an appropriate strategy........................................................7
2.2 Analyze the relationship between organizational and facility management strategies and
the ways in which they influence each other...............................................................................8
TASK 3............................................................................................................................................9
3.1. Development of facilities management strategy which relates to as well as us consistent
with entire business strategy along with core business operations of the company....................9
3.2. Describing the ways in which facilities management strategy will be implemented.........11
TASK 4..........................................................................................................................................12
4.1. Usage of various evaluation additions to review to techniques for measuring effectiveness
of facilities management strategy..............................................................................................12
4.2. Analysis of organisational change that may require facilities management strategy to be
changed......................................................................................................................................13
TASK 5..........................................................................................................................................14
5.1. Communication with wide range of target audiences about facilities management strategy.
...................................................................................................................................................14
5.2. Using appropriate methods for communicating variety of complex facilities management
issues..........................................................................................................................................16
5.3. Evaluation of methods that are used for determining understanding level by recipient
audiences....................................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
2

INTRODUCTION
Management of facilities is growing quickly as a profession, career path, and provider to
company. This includes putting the company ideology in institutions, creating structures and
designing individuals nurturing rulers, improving performance and designing training and skills
foundation to ensure the future. In this report explain the organizational partnerships between
administration of facility and main competitor and how these interactions differ for the purposes
of organizational and administrative assistance. Early inventions were based upon a strong
functional discipline (Maletič and et.al, 2016) Expenditure in education and science is now
required to build upon a solid theoretical basis for the future. Set an objective for those interested
in developing the methodology and spreading the message about running the services. It is to
gain power, demonstrate entrepreneurship and obtain power and confidence. This includes
establishing the corporate direction in organizations, designing structures and designing
individuals to cultivate managers, enhance productivity, and establish the training and skills
required to protect the potential. Facilities management (FM) has progressed into a broad, huge
business industry and keeps growing as a restraint worldwide. Excellently-managed locations
and houses help organizations to work as efficiently and efficiently as possible, create
partnerships and provide superior value to customers to the management of the supply chain. The
spectrum of services provided under FM's remit has become more complex, as FM has expanded
into client organizations' organizational functions. Network operators and every ones clients then
need to understand the importance of building maintenance in the organizational functioning of
the firm.
This report based on the Vodafone Plc, which is a multinational telecommunication
company. The company provides services like fixed line telephone, broadband, digital television
and many others. In this report consist of development of business strategy and put into practice
and analysis the impact of business strategy that provide by the business to facilities management
team. Moreover, facilities management develops and applies different approaches and set up
relation between organization and strategies approach. Additionally, develop facility
management strategy and implemented in business. Review and identify the changes of facility
management strategy.
3

TASK 1
1.1 Explain how the business strategy is developed and put into practices
Strategy development, also recognized as strategy formulation, is essential for the
establishment and management of the business. Put it simply, it's a long term plan that lays
concrete goals and aspirations but, like either a strategy, it can be modified in reaction to
changing trends in the industry. The first move in any company plan's growth is commitment of
the target, its required outcome (Matthews, MacCarthy and Braziotis, 2017). The primary
objective needs to set the foundation for the emergence of the initiatives and actual events the
government gets in order to achieve these objectives. For the development of the business
strategy in Vodafone require to follow all the steps in systematic manner such as:
Vision: The vision sets out our goal to provide interconnection and creative service providers to
enhance the living conditions and quality of life for people. The long-standing dedication to
running our activities ethically and with integrity is vital to achieving that dream.
Mission: The mission develops for company to Linking and enabling people & populations to
accelerate Egypt's growth via the creation of Competence Mobile communications Facilities to
build value-added jobs.
Goals: The goal of the company to become communication leader in increasing manner and
connected whole world with each other.
Business Objectives: There are mentioned different objectives that achieve by companies in
certain period of time such as:
 To connect people with each other
 To complete all the task in allocated budget and fix time period.
 Health and safety practices are maintained to the highest standards.
 Deliver strong growth in emerging market.
The FM parenting required for the development and gets success for long term strategic
relationship and maintains customer services effectively.
Profitability: To operate any business requires setting profitability estimation that helps to do
work to complete all the requirements. A business goal is to operate a successful product, usually
4

involving increased sales whereas rising expenditures. Income goals may be to raise annual
revenue by 15 per cent or to land three new contracts per month (Theriou, Maditinos and
Theriou, 2017).
Customer service: Types of customer care goals are to create a sense that business is simple to
do with consumer complaints, or to increase turnaround time. Targets to support achieve these
goals may be to raise the client support team from single to three employees by the rest of the
week or to enforce a program where clients are assured to receive an email back before the end
of the working day
Retention: In present time most of the organization faces the problem of employee turnover that
impact on the particular projects. For this require to satisfy the requirement of all the workers. To
achieve this goal require to setup objective to provide training all the staff members in proper
manner and keep all the details of all the staff members in 90 days. Employee retention refers to
a company or employee's ability to maintain its customers for a given duration. High retention of
employees means that members of the company prefer to switch to, keep working or do not
move to another business or service, or refuse to use it completely.
Efficiency: It is another goal of the business to present all the objectives in effective manner and
all the operational activities that helps to enhance the productivity of business in proper manner.
To enhance the efficiency of business require facing challenges of FM strategy and deducting
energy cost by 10%.
Growth: It is a main goal to get growing business activities and all the units are categorized in
particular time section. The company set the objective to increase growth by 20% per year and
achieve all desired goals (Lado Gonzalez and Calvo Dopico, 2017).
Level of strategy: To develop any strategy for company require to analysis the level of strategy
that helps to get successful outcomes in Vodafone and accordingly take right decision in regard
of future investments.
Corporate level: A strategy at the corporate level is developing when a business takes a decision
that encompasses the global corporation. A corporate-level approach is used to further improve
the competitive edge over its rivals as well as to eventually provide customers a specific items or
facilities.
Business level strategy: Strategies at the company level outline steps implemented to deliver
benefits to customer and achieve a strategic benefit by leveraging business objectives in unique ,
5

Citizen good or service industries. Consumers are the basis, or purpose, of the business-level
strategies of an institution.
Operational level strategy: Operational Level Approach includes the tools businesses use to
reach main goal. By designing organizational plans, the company will analyze and enforce
effective asset and staff management programs. Every side of the industry has to operate together
and become successful.
These strategies are impact of procedure in direct manner because it helps to analysis of
market and other drivers which are including in a strategy.
Drivers of strategies: There are mentioned various drivers which are important part of the
strategies and helps to develop business strategy in appropriate manner:
Financial: It is important drivers that use to measure profitability of business likewise gross
profit, net profit, ratio analysis and many others. Additionally, this driver helps to establish
effective financial objective that achieve in particular period of time.
Marketing/ Products: Target of advertising or revenue in terms of market capitalization, sales
annual growth or profit margins – and aim of business goods / service as value of products and
services, launched new products and services, or employee satisfaction.
Operations: This driver use in strategy to measure efficiency of business and productivity and
cost reduction.
Human resource: This objective use by business to focus on the business requirement,
employee retention, turnover, benefits and their training & programs.
Community: It is it related with social objective in which focus on non economic activities in
deal with the non pollution things like water, air and many others (De Harlez and Malagueno,
2016).
Thus company follows the business strategy of growth that helps to keep going in
business in positive manner. It is applying in Vodafone Plc to get growth for longer period of
time.
1.2 Evaluate the impact of the business strategy on the services offered by the facilities
management team
To analysis the impact of the business growth strategy applies different measurement tool
that helps to understand the impact in the company. The business strategy is essential part of any
business that supports to analysis goals of company and leverage facilitate organisation success
6

and combination of facility management for proper planning. This strategy helps to business to
achieve their long term goals. Company get a project for technology communication with other
customers in proper manner so for this require to use all signals as per the requirement. This time
technology not working properly. For this marketing team prepare a strategy to communicate
with other customers in proper manner and get all the advantages in proper manner. This strategy
impact on services that offered by facilities management team to handle all working activities
and analysis the working environment of business.
TASK 2
2.1 Analyze the context in which facilities management services are provided and compare
different approaches to developing an appropriate strategy
To manage facility management services in management, require to developing robust
strategy in the context of business plan and space strategy. These services mainly provided in the
company when they are preparing plan for the business growth and enhance the business
activities (Tourish, 2020). This will include the achievement of the strategic goals and a facility
management plan, with appropriate respect to the main business approach and the space /
accommodation approach under which it may be included. These services also focus on:
 Recognize organizational requirements, distinguishing around key business operations
and anti-core business tasks;
 Define and improve reliable and scalable systems to achieve those goals
 Set the required material requirements for service delivery, whether collected positively
or negatively
 Determine the cause of the resources and its theoretical underpinnings for financing the
approach
 Develop a spending plan that covers brief-term requirements and lengthy-term best price
 Acknowledge that information assurance is offering a basis for effective leadership of
equipment.
To develop facility management services require to analysis different approaches that helps to set
up this strategy as per the requirements of business such as:
Analyzing requirements – To level analysis: To set up facility management strategy focus on
the requirement at top level and how to executives utilize this strategy in the working. According
7

to that set up this strategy in appropriate manner. There is also analyzing that in future creates
any problem in regard of this strategy.
Developing solutions – Finding the best option: For this require following this approach in
which concentrate on different factors that impact on the business in direct and indirect manner.
Therefore, it is required to set up all the activities effectively. There are identified various
solutions that are working in increasing manner.
Implement solutions: Putting the plan to work: t the end apply the effective solution as per the
problems. It helps to operate all the business activities in proper manner and conduct all the
activities in regard of growth of business (Grubic and Jennions, 2018).
To develop the strategy for the business required to focus on the different activities these are:
Location: The location of the company set at right place where effectively apply the strategy as
per the requirement in efficient manner.
Restructuring: Before the application of new strategy to require to restructure of the location in
and set as per the strategy that select by the Vodafone for their business.
Technology: There are required to apply various types of technology to conduct the strategy that
set by the business.
Resourcing: The Company use the in house sourcing to hire new people for the organisation
because they already know about the organisation.
SWOT analysis: It is a measurement tool which is applied by the various business entity to
analysis of their strength, weakness, opportunity and threats.
Strength: Vodafone Marketing is renowned. The Vodafone pug is used to accompany
Vodafone users anywhere in the world. In the same way, the Vodafone was a genius and
entertaining advertisement that turned many consumers to hardcore Vodafone supporters.
Occasionally, Vodafone reaches out around the proper moment with fantastic ads. The company
have strength to provide effective FM services such as health safety at work place, apply
required law in benefit of all the staff members.
Weakness: While Vodafone's strong emphasis on technical growth and innovation, the
company's client base has deteriorated in some core markets and Europe in general. Branch
rivalry has continued to expand higher and other companies are now spending in advertising and
consumer growth. Although Vodafone's presence remains high in most European markets and is
a global leader in the European industry, the business will need to change this situation to
8

maintain its presence. The main weakness of Vodafone that they are not providing effective FM
services likes parking due to have less space. It become big reason and face problem by the
employees who have own car and face the problem of the parking.
Opportunity: Other emerging economies, like those in Africa, are not only urban
economies in developed nations but also a high potential location for Vodafone. Such current
and innovative consumers have rising discretionary money, and when a system expands,
connectivity appears essential. So in an expanding economy, there are many positions that a
wireless carrier can perform. Therefore, in addition to the rural economies, Vodafone must also
focus on the worldwide emerging economies (Kayaga, Kingdom and Jalakam, 2018). The
company have the opportunity to provide effective security and provide medical kit to all the
staff members to keep safe.
Threat: Increasing market demand in the telecommunications sector represents a major
threat to Vodafone. Due to the increasing expansion of rivals, the company raised prices, sales
and consumers in some of the significant European markets in 2018. Though India is one of
Vodafone's core businesses, the infiltration of competitive people has also increased and
Vodafone needs to concentrate on its pricing strategy, advertising and relationship management
in order to expand its client base. Due to have less parking mostly workers was coming by public
transportation and come late at office. As a result company face many problems.
With the help of SWOT analysis that Growth strategy impact in positive manner on
Vodafone plc and they are conducted all the business activities in proper manner.
2.2 Analyze the relationship between organizational and facility management strategies and the
ways in which they influence each other
There are defined the relationship between organizational and facility management
strategies because both are essential for the business and take all appropriate steps in regard of
the business. Strategic facility planning (SFP) is a factor that can lead to stronger, extra
constructive shipment to its interested parties of service providers from an institution that
manages the warehouse. It can finally allow execution of facilities plans to operate faster and
also more efficiently. Once data from the evaluation level has been manufactured, a robust and
organized method may be embraced to perceive the data. It is important that the understanding of
9

knowledge deriving from the study is accessible and makes the creation of new concepts and
solutions to problems (Suzuki, 2019).
Government proposals can be built into operating strategies and enforced through a
change-managing process. The phase of organizational change will be conducted following best
practices in the human resources management. Programmers, targets, success assessment and
risk assessment will be included in the development plan. The obstacles to successful delivery
should be established and the management of these specific duties. Facility management roles
usually have included a wide variety of functional and assistance programs, like window
cleaning; protection; estate or construction administration; technical services; room preparation
and financial reporting; mail and courier service providers; document management; computer
processing.
TASK 3
3.1. Development of facilities management strategy which relates to as well as us consistent with
entire business strategy along with core business operations of the company
Facilities management strategy is the plan of business that aims in establishing thorough
understanding of present situation of company and facilities management (Ahmed, Opoku and
Aziz, 2016). To develop a facilities management strategy, all the material facts are assembled at
one place. The material facts comprise of business goals, requirements and policies that are part
of business plan. The other material includes physical assets along with space utilisation from
space strategy. Along with this, resources, systems as well as processes are reviewed for getting
a broad picture of existing provision of services and analysing costs. For example, when
managers of Vodafone assemble all the information at the analyses phase then they adopt robust
together with structure approach for interpretation gathered information. One of the facilities
management strategy developed by managers of is Bundled Service. The company provides wide
number of telecommunication facilities to its customers and the strategy is related to overall
business strategy and core operations of the company as it helps in grouping individual service
contracts together. For facility management requires to collect all relatable activities in proper
manner and follow the instructions that given by the senior. All the services offered by the
business are bundled into various groups as per the requirements of type of service and
10

suitability to clients. For the purpose of developing facilities management strategy, following
stages are followed by managers of Vodafone:
Analysing requirements: It is top level analysis which is performed with the aim of
thoroughly understanding existing state of company’s facilities management. In this, all facts and
specifics concerned with objectives, policies and other aspects are assembled and available
resources and systems are viewed for getting broad insight about current service provisions
(Atkin and Bildsten, 2017). Moreover, requirements and needs of the strategy are analysed so
that suitable strategy is developed promptly. For example, main requirements of bundled strategy
are for selling many services together as single combined unit at lower prices that charging
prices as per each item separately. In this context, after analysis requirements, bundled strategy is
developed that have capabilities to meet demand of bunching various telecommunication
facilities including mobile telephony, internet services, business services, 4G VoLTE service and
many more. Addition to this, it performs detailed breakdown of costs which are involved in kind
of cost analysis.
Developing solutions: The next stage is developing alternatives or solutions from the
information assembled. A robust addition to structured approach is used to develop solutions for
facilities management strategy. In this context, strategy managers of Vodaone engaged its work
force so that wide alternative solutions are developed to meet requirements of customers and
clients from the strategy. Some of the solution includes individual service contract, Bundled
service and managing agents. All these alternatives are further evaluated so that focus is made
towards the strategy that helps in achieving objectives and completing workings with the help of
business strategy.
Selection and execution: From the developed solutions, an effective facilities
management strategy is selected after proper evaluation of all. For example, Vodafone managers
selected Bundled Service as it is the strategy that groups individual service contracts and bundles
services in variety of groups that suits its operations and requirements of customers. Through
Bundled Service strategy, various facilities will be provided with proper management to large
customers base (Brown, Andersson and Jo, 2016).
By following mentioned stages, facilities management strategy that is Bundled Service
strategy is developed by the managers of Vodafone. The developed strategy has linkage with
business strategy of the company and its key operations.
11

3.2. Describing the ways in which facilities management strategy will be implemented.
Facilities management strategy is the strategic plan that assists in enhancing business
growth. It is important for all entities to think strategically in order to survive and sustain in
today’s competitive scenario. Strategy implementation is termed to the way wherein various
organisational arrangements are creates which allows in pursuing developed strategy in most
effective manner (Dennison and Shenton, 2018). Implementation of facilities management
strategy involves a procedure that direct the entire organisational members to perform activities
in different stages that results in proper execution. For example, managers of Vodafone can
implement the facilities management strategy that is Bundled Service through mentioned stages:
Designing and implementing organisational structure: The first step to implement
facilities management strategy includes designing of organisational structure in which roles and
responsibilities to various strategic aspects are allocated to managers and subordinates of entity.
For example, top management authorities can set hierarchical organisational structure in which
roles, responsibilities, information, policies and other are passed from top management to lower
management till they reaches to bottom pyramid. By implementing the structure, all the
workings for facilities managements strategy are properly allocated to each person and activities
are initiated as per defined criteria. With the organisational structure, all the roles and reporting
relationships are mapped out properly so that Blended Service strategy will be implemented
through structure.
Designing and executing control systems: Another way for implementing strategy is
designing and executing control system (Doppelt, 2017). In this, managers decide best ways to
assess performances along with controlling actions of subunits. For instance, managers of
Vodafone can control the requirements for dealing with specialist contractors or can control
internal services for the purpose of implementing Blended Service strategy which is its facilities
management strategy. After designing, managers implement the all through support of each
person involved to control systems and cost. Designing control system requires core competency
screen, vendor controlling cost and defining explicit outsourcing objectives. With this, facilities
management strategy will be implemented through feasibility study or controlling systems.
Matching strategy structure along with controls: In this phase, managers of company
match strategy structure with that of controlling systems so that workings to implement strategy
are done effectively without any hurdles. Matching strategy structure with systems of control can
12

help in executing facilities management strategy as it will assist in proceeding decision towards
further operations or activities that will give succeeding results. Herein, works for matching
strategy structure and controls are implemented so that performance gaps are analysed and
suitable actions are taken promptly in order to manage effectiveness of facilities management
strategy.
Managing strategic change: The stage involves management of strategic changes for the
purpose of implementing strategy by the company (Gibson and Parkman, 2018). It is seen that
change is pervasive in nature that assist entities to gain opportunities to adapt strategies and
structure to work in changing world. Blended service will be successfully implemented by
Vodafone Company as it is essential solution to manage demand of customers for various
facilities. Multiple types of activities are implemented for the purpose of managing strategic
change so that properly and smooth functioning of facilities management strategy are recorded at
workplace.
Communication tools: For the implementation of strategy management require to
communicate with the all the team members who are taking part in strategy invention and play
their crucial role. For the communication use Balance score card:
Balance score card: It is used by the company for analysis the performance of different
team members and recognise, improve and control different activities and resulting outcomes. It
is applied by business to measuring main 4 aspects like learning and growth and customer &
finances.
TASK 4
4.1. Usage of various evaluation additions to review to techniques for measuring effectiveness of
facilities management strategy
There are various numbers of evaluation and review techniques that assist in measuring
effectiveness of facilities management strategy in the company. It is important for an
organisation to measure effectiveness of the strategy that is build for providing facilities to
customers in accordance with the requirements (Harris, 2016). For example, Vodafone managers
use various evaluations along with review techniques with the purpose of measuring
13

effectiveness of facilities management strategy that is Blended Service. Some of techniques are
as follows:
Benchmarking: It is evaluation technique in which effectiveness of the strategy is
measured through setting standards by recognising superior performances of other firms. For
example, managers of Vodafone measures effectiveness of Blended Service Strategy that is its
facilities management strategy through setting performance standards and monitoring
performances of other firms. This evaluation strategy provide adequate results about the
effectiveness of strategy as it is based on real life situations of workings performed as per the
standards.
Priority action mapping: It is a review technique that companies uses to measure strategy
effectiveness on the basis of set tactics and visibility in actions (Haynes, Nunnington and Eccles,
2017). Priority action mapping reflects about the ways in which activities are prioritised and
majorly reviewed to gain desired results. By using the review technique, administrators of
Vodafone evaluates effectiveness of its developed facilities management strategy which is
Blended service by properly mapping or prioritising timings, activities and actions concerned
with the strategy. By reviewing all the prioritised elements, managers make their emphasis by
reconsider the factors that helps on achieving business objectives.
Return on Investment: Another evaluation technique that measures effectiveness of
strategy in terms of the obtaining investment returns. In case with Vodafone, the technique is
used to analyse that the strategy is able to generate huge returns of investments that are made by
managers. When the company generates large investment returns for the strategy then it reflects
its effectiveness. Along with this, it also helps in evaluating how much it will cost to company,
when its payback period and many more is. A properly done return on investment analysis helps
managers in building business case for specific working or project (Jorna, 2017). In this context,
managers of Vodafone use the technique to calculate effectiveness of the facilities service
management so that all the aspects concerned with objectives are attained on time.
4.2. Analysis of organisational change that may require facilities management strategy to be
changed.
In an organisation, various changes takes place that result in making modifications in
existing strategies or tactics in order to deal with the uncertain situation. A change covers whole
organisation and ensures that remedial actions are taken to time to overcome from critical
14

circumstances that can act as barrier in whole business (Lu, Papagiannidis and Alamanos, 2018).
It is analysed that there are various changes that are common in nature and occurs in almost all
organisations that work to provide different facilities to customers at a point of time. For
example, Vodafone is that large telecommunication company that offers wide facilities to its
clients and customers. In the company, changes that may require modifications in facilities
management strategy are as analysed:
Technological changes: Companies also makes certain changes in their facilities
management strategy when they identify new technologies to perform work. For instance,
Vodafone is a telecommunication business that performs working through technologies. The
company has developed facilities management strategy of Blended Service Strategy in which it
intermingles wide number of facilities that are offered to customers. At the time, when managers
analyses availability of new technology in the market then that are required to make changes in
the facilities management strategy to provide efficient and effective services to clients and
customers.
Performance gaps: In an organisation, changes in performance gaps require certain
modifications in facilities management strategy. For example, when there are certain gaps
analysed in current performance and past performances at Vodafone then managers are required
to change or make modifications in facilities management strategy that is Blended Service
Strategy. In this, the company can change some of its tactics and operational criteria to meet
requirements of facilities as demanded by the clients and customers.
Change for sake of change: There are situations in which managers have to make changes
just for the sake of certain changes in the company (Moxen and Strachan, 2017). This type of
changes is necessary in business to improve productivity and profitability. For example,
Vodafone is large entity that has large number of employees that requires changes in business
and facilities management strategy for the purpose of achieving efficiency and proving
something good to be done. In this case, Vodafone managers are needed to make some of
changes in its facilities management strategy just for the sake of certain changes in productivity
and profitability.
By analysing the mentioned changes, managers of Vodafone understands needs about
making changes in the facilities management strategy that is set to attain sustainability in
dynamic market.
15

TASK 5
5.1. Communication with wide range of target audiences about facilities management strategy.
Communication is an act of sharing or conveying messages or information from one
person to another one through using mutual rules and symbols. It involves procedure to share or
pass information along with understanding from one person to another (Murali, Pugazhendhi and
Muralidharan, 2016). It is means of giving, receiving addition to exchange messages, signals and
ideas by suitable media which persuade towards seeking or giving information for expressing
emotions. Communication plays effective role in sharing information with target audience about
some or other topic. Target audience is defined as group of population which are defined through
particular demographics and behaviour. Various times, businesses use mediums to communicate
with target audiences in order to create user personas. In case with Vodafone, the target audience
is the stakeholders of the company with whom all the necessary information about facilities
management strategy will be communicated. The wide variety of targeted audience with whom
managers of Vodafone would communicate about facilities management strategy:
Investors: Investors are the targeted audiences who allocates or endow capital with
expectations of upcoming financial returns along with gaining advantages. The major investment
types include debt securities, commodity, equity, derivatives and many more. For example,
Vodafone has large investors that invest capital in its strategies, assets and many more. It is
important for the entity to communicate all the investors about facilities management strategy so
that they can make up their mind to make huge monetary stash which ends in profitability to the
business (Parker, 2016). By communicating the information related to facilities management
strategy to investors, company expands the paths or areas in which major investments can be
done by the audience.
Customers: Customers are the buyers of company who purchases its offerings in exchange
of money. These are recipients of the commodities that are sold by an organisation for monetary
along with other variable consideration. It is significant for management team of Vodafone to
communicate about its facilities management strategy that is Bundled Service Strategy with
customers so that wide services are offered to them in order to provide them wide options to
make purchase decision. Communicating with customers about the strategy leaves positive
impacts or feeling among the audience with the company.
16

Employees: Employees are the internal people of company that has agreed to perform
specified service in order to earn wages or salary. Employee is paid for the contributions and
efforts which results in productivity to organisation (Presley, Meade and Sarkis, 2016).
Vodafone has around 98996 employees that make efforts for the company to achieve the
objectives. It is significant for the entity to communicate with employees about the developed
facilities management strategy so that all the operations and practices are completed accordingly
to the strategy objectives.
For an organisation, such as Vodafone, it is significant to communicate with various kinds
of audiences about the facilities management strategy so that the objectives converned with
strategy are accomplished promptly.
5.2. Using appropriate methods for communicating variety of complex facilities management
issues.
Communication methods are termed to the tools that are used by managers of businesses in
order to address audiences and share necessary information about strategies or plans. Wide
number of communication method is available with an organisation and determination about
method which is suitable to company is crucial decision which is required to be taken (Rogers,
2016). In case with Vodafone, several types of communication methods are adopted by the
administrators for sharing complex issues associated with facilities management strategy. The
selection of communication method is dependent on type of information and audience with
whom information is to be shared. Certain appropriate communication methods that are used by
Vodafone managers to communicate variety of critical challenges related to facilities
management strategy are as demonstrated:
Written communication: The communication method is unavoidable by organisation and
it has existence in all business types. With the help of written communication, marketing team of
Vodafone communicate with their customers about issues and challenges related with facilities
management strategy. Through text chats, reports, documents and letters, SMS and so on are
certain communication mediums that are used to convey issues of facilities management
strategy. The communication method is indispensable to formal communication with customers
and are utilised in issues of legal instructions.
Visual communication: It is the communication method that involves sharing of
information through using pictures or visual aids (Sroufe and Joseph, 2017). To communicate
17

critical issues related to facilities management strategy with investors, managers of Vodafone use
visual communication in which they present information through animation, graphs, charts, signs
and other elements that helps the audience to understand what the company wants to
communicate. Moreover, visual communication is opted in right balance to make communication
of information in association to issues more effective together with efficient.
Oral communication: It is communication method that comprises exchanging information
and messages with the help of words through telephonic conversations or face to face meetings.
This is most used conversation method in workplace of Vodafone to communicate information
associated with critical issues with employees. Through oral communication, superiors in
Vodafone communicate critical issues of facilities management strategy by formulating
appropriate sentences that are understandable by its staff members. Managers constantly use this
communication method for informing employees about the decision or providing information
about strategies and concerned issues.
Communication methods plays effective role in Vodafone as it assist managers to use
appropriate medium to convey information about issues in facilities management strategies.
5.3. Evaluation of methods that are used for determining understanding level by recipient
audiences.
An organisation uses various methods for determining understanding level among recipient
audiences. The recipient audiences are the people for whom the strategies are developed and
implemented. For example, Vodafone managers use wide range of methods of communication
that help them in determining level of understanding among targeted population. The evaluation
of communication methods which are used by the enterprise are as follows:
Written communication: The communication method type through which information is
exchanged among population in written form is said to written communication. As per the
viewpoints of Van Den Berg and Russo (2017), it is evaluated that written communication
benefits Vodafone managers in strengthens along with clarifies the message. The other
advantage of written communication is that it allows keeping permanent records about what is
communicated by the company to its audience. It is also more reliable than other communication
methods. In contrary, the disadvantages of written communication are that it requires
considerable time for producing information as per understanding level of target audience. It is
also not flexible in nature and no immediate feedbacks are received by the entity. Moreover, the
18

method is time consuming and needs huge money in producing and disseminating information
related to strategies to targeted people.
Oral communication: As per the thoughts of Waddock and Bodwell (2017), it is evaluated
that using oral communication method provide various advantage to the company to determine
understanding level of targeted population. Its advantage is that it is used rapidly and immediate
responses or feedbacks are gained by the entity. It helps managers of Vodafone in expediting
operations through saving values and timings of recipients. It is more suitable in communicating
messages with large audiences and persuading people to listen what is delivered to them.
However, limitations related with oral communication restrictions in legal validity of message
and unsuitable to exchange lengthy messages with the audiences.
Verbal communication: According to Warner and Sullivan (2017), it is evaluated that
verbal communication reinforces communication with targeted audience and improves their
understanding level. it uses pictures and illustrations that leaves stronger impacts on the audience
for whom the information is created or exchanged. It also helps marketing team of Vodafone in
making literates and illiterate audiences to understand what the entity wants to say. It also
benefits in jumping over hurdles of differences in languages among recipients. In contrary, visual
communication involves certain limitations. One of disadvantage is that it is expensive and high
cost is involved in producing and exchanging messages. It also requires huge efforts in
producing information that is to be delivered to recipients through visual communication.
CONCLUSION
The above discussion concludes that all organisations set facilities management strategy to
gain objectives promptly and effectively. Facilities management strategy is the business plan that
ensures functionality, safety and comfort to built surrounding through integrating technology,
people addition to place. An organisation makes huge attempts in developing business strategy as
it is a long term planning which assist in all direction and paths for attaining goals. It is necessary
to put the business strategy into practice in order to gain the set objectives within determined
durations. Business strategy influences understanding, sharing of responsibilities, knowing
manpower thoroughly and running department which are offered by facilities management team.
There are various contexts in which facilities management strategies are provided as well as
approach are developed for suitable strategy. By following certain procedures, an organisation
gain success in developing facilities management strategy that is consistent as well as related
19

with business strategy and operations of entity. The procedures include close analysis of
requirements, development of various solutions and selecting suitable actions. Top implement
facilities management strategy, business concerns develops organisational structure, designs
control systems and then match the strategy with the systems. Benchmarking, return on
investment and priority action maps are some of review and evaluation techniques that are opted
to measure effectiveness of facilities management strategy. Certain organisational changes
includes technological change, change for sake of change and performance gaps are the essential
that requires changes within facilities management strategy. Target audiences of the company are
investors, employees and customers with whom all the relevant information concerned with the
strategy are exchanged at appropriate duration.
20

REFERENCES
Books and Journals
Ahmed, V., Opoku, A. and Aziz, Z. eds., 2016. Research methodology in the built environment:
a selection of case studies. Routledge.
Atkin, B. and Bildsten, L., 2017. A future for facility management. Construction Innovation.
Brown, W. A., Andersson, F. O. and Jo, S., 2016. Dimensions of capacity in nonprofit human
service organizations. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations. 27 (6). pp.2889-2912.
De Harlez, Y. and Malagueno, R., 2016. Examining the joint effects of strategic priorities, use of
management control systems, and personal background on hospital
performance. Management accounting research. 30. pp.2-17.
Dennison, W. F. and Shenton, K. eds., 2018. Challenges in educational management: Principles
into practice. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Eggenschwiler, J., Agrafiotis, I. and Nurse, J. R., 2016. Insider threat response and recovery
strategies in financial services firms. Computer Fraud & Security. 2016(11). pp.12-19.
Gibson, P. and Parkman, R., 2018. Cruise operations management: hospitality perspectives.
Routledge.
Grubic, T. and Jennions, I., 2018. Remote monitoring technology and servitised strategies–
factors characterising the organisational application. International Journal of Production
Research. 56(6). pp.2133-2149.
Harris, R., 2016. New organisations and new workplaces. Journal of Corporate Real Estate.
Haynes, B., Nunnington, N. and Eccles, T., 2017. Corporate real estate asset management:
strategy and implementation. Taylor & Francis.
Jorna, R. ed., 2017. Sustainable innovation: The organisational, human and knowledge
dimension. Routledge.
Kayaga, S. M., Kingdom, W. and Jalakam, A., 2018. Organisational design for improved
performance of urban water utilities in developing countries. Utilities Policy. 50. pp.49-
59.
Lado Gonzalez, E. M. and Calvo Dopico, D., 2017. The importance of intangible assets in the
strategic management of the firm: an empirical application for Banco Santander.
Lu, Y., Papagiannidis, S. and Alamanos, E., 2018. Internet of Things: A systematic review of the
business literature from the user and organisational perspectives. Technological
Forecasting and Social Change. 136. pp.285-297.
Maletič, M and et.al, 2016. Effect of sustainability-oriented innovation practices on the overall
organisational performance: An empirical examination. Total Quality Management &
Business Excellence. 27(9-10). pp.1171-1190.
Matthews, R. L., MacCarthy, B. L. and Braziotis, C., 2017. Organisational learning in SMEs: a
process improvement perspective. International Journal of Operations & Production
Management.
Moxen, J. and Strachan, P. eds., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
21

Murali, S., Pugazhendhi, S. and Muralidharan, C., 2016. Integration of IPA and QFD to assess
the service quality and to identify after sales service strategies to improve customer
satisfaction–a case study. Production Planning & Control. 27 (5). pp.394-407.
Parker, L. D., 2016. From scientific to activity based office management: A mirage of change.
Journal of Accounting & Organizational Change.
Presley, A., Meade, L. and Sarkis, J., 2016, July. A strategic sourcing evaluation methodology
for reshoring decisions. In Supply Chain Forum: An International Journal (Vol. 17, No.
3, pp. 156-169). Taylor & Francis.
Rogers, D., 2016. The big four British banks: Organisation, strategy and the future. Springer.
Sroufe, R. and Joseph, S. eds., 2017. Strategic sustainability: the state of the art in corporate
environmental management systems. Routledge.
Suzuki, O., 2019. Uncovering moderators of organisational ambidexterity: evidence from the
pharmaceutical industry. Industry and Innovation. 26 (4). pp.391-418.
Tam, S. and Gray, D.E., 2016. Organisational learning and the organisational life
cycle. European Journal of Training and Development.
Theriou, N., Maditinos, D. I. and Theriou, G., 2017. Management control systems and strategy:
A resource based perspective. Evidence from Greece. International Journal of Business
and Economic Sciences Applied Research. 10(2). pp.35-47.
Tourish, D., 2020. Towards an organisational theory of hubris: Symptoms, behaviours and social
fields within finance and banking. Organization. 27(1). pp.88-109.
Van Den Berg, L. and Russo, A., 2017. The student city: strategic planning for student
communities in EU cities. Routledge.
Waddock, S. and Bodwell, C., 2017. Total responsibility management: The manual. Routledge.
Warner, M. and Sullivan, R. eds., 2017. Putting partnerships to work: Strategic alliances for
development between government, the private sector and civil society. Routledge.
22