Organizational Change Management - Le Chic

RUNNING HEAD: ORGANISATIONAL CHANGE MANAGEMENT
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Organizational Change Management

Organisational Management
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Table of Contents
Introduction................................................................................................................................3
Organizational change management..........................................................................................3
Internal and External drivers of change..................................................................................3
Nature of Change facing Le Chic...........................................................................................4
Employees’ reaction to change...............................................................................................6
Recommendations to execute change using change model....................................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

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Introduction
Le Chic is a restaurant chain located in the center of the city on a busy street. Le Chic
restaurant is an attractive place for customers who like good food with quick services. The
management of restaurant excels in providing a standard menu that includes a wide variety of
dishes for affordable prices and has a capacity of 80 people that gives a feel of fast-food
restaurants to customers. At present, Le chic major focus is on reducing turnaround time and
maximizing efficiency in its services. The outcome of this objective is to focus on
consistency in providing customer services along with the achievement of daily sales targets
(Neves & Schyns,2018). In this changing environment, the restaurant is facing some
challenges in attaining its objectives such as poor performance, losses and struggling to grow
and survive in the market. In order to come out or to solve these issues, new manager John
decided to implement a new business strategy that includes an aggressive change strategy. In
this report, the proper analysis of a change strategy is done. The focus of the report is on
drivers that forces change, nature of change that Le Chic is facing and change management
theories in relation to the restaurant change.
Organizational change management
Internal and External drivers of change
Political Economic
Any changes by the government in food
policies and health regulation standards
directly affect the organization and according
to the company need to change its strategies.
Changes in the consumption pattern of
customers or situations of economic crisis
can impact on the economy and then because
of these factors organization needs to change
its strategies.
Social Technological
Social is related to customer engagement and
customer loyalty toward the restaurant. Any
change in customer perception and behavior
leads to changes in business strategy.
Technology advancement is one of the major
factors that drive change in the restaurant
industry.
Such as technology for payment and
accounting process in the restaurants.
Figure 1: PEST Analysis

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Source: (Kral & Kralova,2016)
Strength Weakness
 Quick customer services
 Wide range of dishes at affordable
prices
 Lack of coordination and
communication between staff
members
 Maximum waiting time
Opportunity Threat
 Growth of the fast-food industry
 Expansion to other areas such as bar,
proper dines out, etc.
 Increasing competition amongst
restaurants
 Changing trend and economic
condition
Figure 2: SWOT Analysis
Source: (Lee, Hallak & Sardeshmukh,2019)
The success of organizations depends on its external and internal environment. An
organization can survive and grow by identifying the changes taking place in the macro and
microenvironment than formulating business strategies accordingly. In context to Li Chic,
change drivers are identified using the PEST and SWOT analysis tool.
Nature of Change facing Le Chic
Le Chic being in order to survive and grow tried to change its business strategies. The
company adopted an aggressive change industry in which services of the bar and an upmarket
menu is given to customers. In order to improve efficiency in processes, the restaurant
decided to recruit new employees and they will get training from experienced employees. In
order to understand the nature of change that Le Chic is facing Nadler (1993) typology of
organizational change is used. In these, there are four types of change that are Tuning,
Adaptation, Reorientation, and Recreation. Le Chic nature of change is transformational
change; this change happens is a drastic change that leads to changing the whole processes in
the organization and positioning the same brand in the market in a complete different way
(Jones & Van,2016).
Le Chic restaurant transformed into a chain restaurant and under this strategy, John
the new manager wants to open multiple chains in different cities this is considered a