Analyzing Twitter's Weak Sense of Mission and Deliberate Strategy

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Added on 2022/11/28

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This article analyzes Twitter's strategy using the Ashridge Sense of Mission Model and relevant strategic decision-making theory to determine if Twitter has a weak or strong sense of mission and if it has pursued a deliberate or emergent strategy. It also discusses the extent to which Twitter has built and sustained a long-term competitive advantage.

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Analyzing Twitter's Weak Sense of Mission and Deliberate Strategy

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