Organisational Restructuring Assignment Report

ORGANISATION
AL
RESTRUCTURIN
G
A CASE OF BLACKBERRY
Student Details
1-2-2020

ORGANISATIONAL RESTRUCTURING 1 | P a g e
Table of Contents
Introduction................................................................................................................................2
Blackberry Organisational Structure..........................................................................................2
Evaluating Restructuring Plan....................................................................................................6
Conclusion..................................................................................................................................8
References................................................................................................................................10

ORGANISATIONAL RESTRUCTURING 2 | P a g e
Introduction
The restructuring of an organisation is done to reorganise the available resources within the
organisation so that the resources can be allocated as per the requirements and the
organisation can be led towards achieving the set goals and objectives. The restructuring
process involves an effective analysis of the available resources and setting up of goals and
objectives accordingly so that the available resource can be put to its maximum utilisation
and would be able to contribute towards organisational goals and objectives. The
restructuring at Blackberry is required to improve the organisational performance and to
overcome the issues within the organisation’s management which lead towards the
organisational downfall.
The organisational restructuring involves certain issues that are required to be effectively
analysed before implementing the plan so that any negative outcome can be avoided and the
goals or objective can be achieved effectively. The report is focused on analysing the
Blackberry’s organisational structure and the need for restructuring within the organisation,
and analysing the possible issues that the organisation would face while implementing the
restructuring plan within the organisation and the ways to overcome them.
Blackberry Organisational Structure
The organisational structure of Blackberry followed a dual CEO concept due to which the
organisation was not able to effectively perform within the industry and was not able to
provide with effective results. As a result, Blackberry suffered a massive outrage which leads
to a decline in its market share and loss of customer trust within the industry. To overcome
the effect of the downfall of the market share, Blackberry management focused on

ORGANISATIONAL RESTRUCTURING 3 | P a g e
restructuring the organisational structure in 2013 to improve the business performance and to
able to compete within the industry (CNBC, 2013).
The restructuring of the organisational structure includes the change in structure from
following dual CEO structure to a single CEO for the organisation and introducing new
departments that would focus on the development within the industry. But the restructuring
practices at Blackberry was not able to provide the Blackberry with the desired results. As the
global market share for Blackberry accounts for 0.048 per cent which is the lowest within the
industry (Swearingen, 2017). Therefore, to improve the effectiveness of the management and
the leadership roles within the organisation it is required that the organisation should
restructure its organisation based on the market requirements and recruit the workforce that
would be able to promote the company and would lead the organisation towards achieving
business success.
The restructuring of the organisation is required, as the management team at Blackberry is
not able to analyse the market and are focusing on product development but still not able to
develop a product that would be a competitive factor for the organisation within the industry.
Blackberry is focusing on introducing a product into the market that would meet the customer
needs and expectation, but the management at Blackberry fails to estimate the future needs
and requirements and the time, Blackberry introduces a product within the market, the
competitors within the industry introduces some technological changes within the industry
due to which the company is not able to stabilize its product within the industry (Castaldo,
2012).
The organisation requires innovation within the products and the organisation process, but the
organisation structure is not well-positioned to promote innovation within the organisation.
There is a requirement of culture change within the organisation, as the employees within the
organisation are required to be held accountable for their tasks, also the culture within the