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Report on Organizational Strategy of Bristol City Council

   

Added on  2020-04-15

13 Pages2903 Words203 Views
Environmental Science
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Running head: ORGANISATIONAL STRATEGYOrganisational StrategyName of the Student:Name of the University:Author’s Note:
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1ORGANISATIONAL STRATEGYTable of ContentsIntroduction......................................................................................................................................2Overview of the organization..........................................................................................................2Organizational Structure..................................................................................................................3PESTLE analysis of UK..................................................................................................................3SWOT Analysis of Bristol Local Council.......................................................................................6Competitive advantage of Bristol City Council...............................................................................8Social value of Bristol City Council................................................................................................8Successful strategies to pursue........................................................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................11
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2ORGANISATIONAL STRATEGYIntroductionOrganizational strategy is the key that determines the success of the organization byincorporating the required changes essential to follow thereby, providing an opportunity for theorganisation to gain competitive advantage and enhance the organizational performance (Paksoy,Pehlivan and Kahraman 2012). This report introduces the organizational strategy of Bristol CityCouncil in order to enhance the healthcare, environment, and housing for their people. BristolCity Council aims towards working to identify the health inequalities, wealth and opportunity inthe city thereby, supporting the citizens to reach their maximum potential for creating asuccessful place for living, working and playing.Overview of the organization Bristol is the seventh largest city in England that is rapidly growing with a young and diversepopulation of 437,500 people. Bristol City Council was established on 1st April 1974 as a non-metropolitan district due to the Local Government Act, 1972. The city council has variousoffices in different regions of Bristol thereby; making is easily accessible for the citizens. Thecountry is known for its successful economy and commitment to protecting the environment.Bristol City Council is the local unitary authority of Bristol. The uniqueness of Bristol CityCouncil is highlighted because the Mayor solely controls the executive function of the city.Bristol City Council is a public sector organization that functions with the aim of providing abetter life for the citizens. The various stakeholders of the Bristol City Council include ministers,non-governmental organizations, other government departments and agencies, pressure groups,professional associations, regulators, special advisors, staffs, trade unions, treasury, users, andvoters (Bristol.gov.uk, 2017).
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3ORGANISATIONAL STRATEGYOrganizational Structure The Bristol City Council has a flat or horizontal organizational structure. As it is agovernmental organization associated with the betterment of the city and its people, flat orhorizontal organizational structure is helpful. As mentioned by Yinan, Tang and Zhang (2014),the flat organizational structure has no or few middle management between the staffs and theexecutives. As the Bristol City Council is a governmental body that consists of the ministers atthe higher levels and the staffs that execute the orders of the ministers for the betterment of thecity and its citizens. The government employees directly communicate with the ministers andhave no or lower levels of executives in between (O’Neill, Beauvais and Scholl 2016). PESTLE analysis of UKPoliticalProactive nature of the MayorChanging local governmentSupporting nature of the government to identify theinequalitiesImplementation of corporate plan for the cityEconomicThe entire population of Bristol sums up to 437, 500 The city includes 45 religions, 50 countries of birth, 91 mainlanguagesEconomic productivity of Bristol is Gross Value Added£28.7 per hour (UK average £27.8)Rate of unemployment in Bristol is 7.2% (UK average7.3%)Strong economySocialQualified to degree level 42.8% (UK average 35.0%)Average house price £181,650 (England and Wales average£169.431)Rapidly growing city with young and diverse populationHave own set of economic challengesTechnologicalHighly improved IT and science sectorEffective implementation of intellectual property rightsSlower technological growth than the USHighly innovative technologyLegalHigh in business freedomEffective enforcement of legislationLack of incentives for attracting FDI
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