Organisational Strategy Case Study Severstal Assignment2

Organisational
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Challenges and opportunities facing the company......................................................................3
Important aspects of the internal business situation....................................................................5
Future strategic directions and options........................................................................................6
Steps or recommendations to Severstal.......................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals:.....................................................................................................................8

INTRODUCTION
An organisational strategy can be defined as an aggregation of actions a business aims to
take to accomplish its future or long term objectives. Together, these actions create a strategic
plan which takes years to complete and need involvement from all the organisational levels. This
long range plan that allocate how an organisation plans to utilise its available resources in order
to support their activities and projects. It provides as direction for how an organisation can attain
its success in the competitive business environment. This report will be based upon a case study
of Severstal which is a Russian organisation in UK (Botelho, 2020). It is mainly operating their
business activities in the steel and mining industry. The headquarter is Cherepovets, Russia. It is
known as the world's largest steel organisation in the nation. It has worldwide business
operations in Russia France Ukraine Italy Kazakhystan and many other African countries. It is
also found that the organisation has its mining resources, hence, thus, locking its supply of raw
materials. In the following report with the use of pastel analysis, the main challenges and
opportunities will be identified in business context. It will also analyse the significant aspects of
the internal business situation of Severstal. Also, some of the future strategic options, along with
directions will also be considered. In the end, some steps or recommendations will be done in
order to grow the business with strategic plans.
TASK
Challenges and opportunities facing the company.
Pestle analysis is a framework that is used by the organization in order to examine its
external environment factors. These external factors include political, economic, social,
technological, legal and environmental factors. In respect of Severstal, it is important to examine
all such factors as it can benchmark its performance in the future (Chung and Ho, 2021). Also, it
helps in identifying opportunities, along with challenges arise in the macro environment. Further
discussion is mentioned below:
 Political factors: It comprise free trade policies, political stability, antitrust issues, tariffs
and much more. In addition with UK, it has been found that Brexit has created some kind
of barrier in the operations due to which the imposition of trade restrictions have been
faced by the company. Also, as this organization has world-wide business operations, it is