Organisational Strategy of Emirates Airlines
Added on 2020-10-05
14 Pages2895 Words217 Views
Organisational strategy
Table of ContentsINTRODUCTION...........................................................................................................................1Pestle analysis ............................................................................................................................1SWOT analysis............................................................................................................................4Porter five forces.........................................................................................................................5Stake holder perspectives............................................................................................................6Recommendations.......................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................7
INTRODUCTIONOrganizational strategy is the strategy to achieve some long term goal of the company.Organizational strategy is important part of the business. Because this is provided the strategicplan to the company which helps to recognize the basic outline and directions of the company.Organizational strategy is the tool to provide the guideline of day to day decisions which helps toincrease the growth of the company. Also, it is provided the different strategy to use in thebusiness and complete the task that increase the future growth of the company. The project reportis based on the organizational strategy, For better understanding the organizational strategy.Taken the Emirates airlines. Emirates airlines is the Dubai based company the airlines is thesubsidiary of the Emirates group. The project report will describe the pestle and swot analysisthese analyses is help to company for increase the growth in the external or internal environment.The project report will further explain the porter five forces model that describe how thecompany take advantage in the market and also this model is helps to increase the competitiveadvantage. Also provide some recommendation that company should follow to increase thegrowth of the company (Destler, 2015). Pestle analysis Pestle analysis is stands for the political, economical, social, technological, legal,environmental factor. These all factor is help to company for analyse the external environment ofthe company which helps to identify the Negative and positive impact of the company. Political Environment Emirates airlines is a Dubai based company which is into the business since 34 years,Nevertheless, facing various challenges in the airline industry it is the fourth largest airlines inthe world. And also the largest airlines in the middle east operating over 3600 per week fromDubai. Military invasion and terrorism does not have much effect the market.Emirates airlines works under the governance of Dubai government.Being into the airline industries since 34 years emirates has signed agreements and boundto be open to the world flexibly. 1
Economic factors The highest turnover is at-least 12 billion with more than 40,000 employees and as aresult emirates has never faced any downfall or issues in serving because of there policesand strategies (Fraj, Matute, and Melero, 2015). Dubai is basically known for low oil price environment effects the economy. The rapidgrowth of population is an important factor for demand of air travels. Increase in fuelprice has increased the rate of bankruptcies of many airlines. Emirates is 34 year old Dubai based government company as it the international brandhas collection of multiple currencies worldwide. Emirates in 2013 has also launched its corporate and private charters. Social factors The social factors mainly depends on how the airline is client friendly regarding theredemands and general needs, seeking the examples like emirates provides Muslimpassengers snakes and drinks during the month of Ramadan.Air travels connect developing countries to developed countries resulting the emiratesairlines provide equal attention to the passengers and look after there cultural values aswell. Automation is also one of the factor as nowadays people prefer Skype and conferencecalls instead of travelling (Destler, 2015). Technical factors Emirates provides its passages digital booking as well as cheek- ins due to this servicethe airline is gaining more profit. Emirates has imposed its own digital agency which has 24*7 customer service providingserving in there native language this IT infrastructure has been built within 10 years. 2
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