This presentation discusses the strategy positioning and future strategy options of John Lewis UK Company. It focuses on online presence, qualitative services, employee performance improvement, and future strategies for brand image enhancement and customer satisfaction.
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ORGANISATIONAL STRATEGY OF JOHN LEWIS UK COMPANY
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TABLE OF CONTENT οIntroduction οStrategy positioning of John Lewis οFuture strategy option for John Lewis οPossible future strategies of john Lewis οReferences
INTRODUCTION οStrategypositioningisaprocessbywhich company distinguish itself from other competitors inthemarketbyuseinnovativetechniqueto marketproducts,deliverservicesandperform various operation of business. This presentation is aboutJohnLewispositioningstrategytotake competitive advantages.
STRATEGY POSITIONING OF JOHN LEWIS οOnline presence and partnership:John Lewis has effective positioning its strategy through partnership and increasing its presence in online sites such as Waitrose.com. Online presence has increase sales of company to 21% that is higher than other years. οFocus on qualitative services:John Lewis has planned to focus on quality of products and services by continuously launching new and innovative products.
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CONT. οImproveinperformanceofemployees:John Lewis and Waitrose both have changed their name to John Lewis and partner and Waitrose partner. Objective of partnership is to have highly skilled and knowledge employees so that company can gaincompetitiveadvantages.Companyhas planned to continuously invest in ambition so that best place can be provided to employees.
FUTURE STRATEGY OPTION FOR JOHN LEWIS οFuture strategy of John Lewis is to review its strategy and form partnership with firm that have strong brand image and dedicated employees to render qualitative services to people. John Lewis is planning to right sizing its stores on the basis ofnewlocationandnewformatinorderto reduce existing space.
CONT. οJohn Lewis is also planning to improve its qualityofproductsandbringnew innovationsothatcustomerscanbe provided products within limited time and cost. Company will more emphasis on ethical and sustainability manner for long term growth and success. John Lewis has plannedtodelivermoreandeffective, qualitativeservicestocustomers, empowering our partners and generating more values for employees owners.
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CONT. οThereforecompanyhasformulatedstrategyto workinvariousareassuchasdesigningand manufacturing products that have high value and provide qualitative experience to customers. It has review and modernising partner pension and pay plans to empower partners.
POSSIBLE FUTURE STRATEGIES OF JOHN LEWIS οThere are various possible strategy that can be adopted by John Lewis to increase its brand image and satisfy need of people. οJohn Lewis by innovating its products design and launching organic products range is able to fulfil need of unsatisfied customers.
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CONT. οUsing innovative technology to reduce wastage in ordertoprotectenvironmentandeffective utilisationoflimitedresourceshelpsin maintainingcustomersandmaximisefundsof investors.
REFERENCES οChaffey, D. and Ellis-Chadwick, F., 2019.Digital marketing. Pearson UK. οNagle, T. T. and MΓΌller, G., 2017.The strategy and tacticsofpricing:Aguidetogrowingmore profitably. Routledge. οOliver, J. J., 2018. Strategic transformations in the media.Journal of Media Business Studies, 15(4). pp.278-299. ο