Organisational Strategy

Organisational Strategy

Table of Content
• INTRODUCTION
• Strategic positioning
• Future strategic options
• Possible future strategic options related with other
business
• CONCLUSION
• REEFRENCES

INTRODUCTION
The number of activities a corporation plans to do for achieving
long-term objectives is known as organizational strategy. These
activities together form a strategic plan for a organization. In
this report company selected is premier inn which is British
hotel chain and the largest brand in UK with around 800 hotels
and 72000 rooms.

Strategic positioning
Strategic positioning involves the way a company as a whole
varies from its rivals and offers value for different consumer
segments in a meaningful way.
External factors:
 Political: The rise of VAT from 17.5% to 20% since 2011
has made the premier inn demand for price growth
unavoidable.
 Economical: Due to economic uncertainties the Premier
Inn's expansion for its hotel chains is a really stimulating
factor. In recent time, due to COVID-19 the business of
Premier inn have adversely impacted as
government have totally banned the visit of
international customer in order to safe the
spread of harmful virus.