Organisational Structure - Assignment Sample
Added on 2021-06-17
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Running head: ORGANISATIONAL STRUCTUREOrganizational StructureName of the Student:Name of the University:Author’s Note:
1ORGANISATIONAL STRUCTURETable of ContentsIntroduction................................................................................................................................2Virgin Australia..........................................................................................................................2Company’s Structure..................................................................................................................3“Company’s Leadership Style”..................................................................................................5“Company’s Strategies within Australia and overseas markets”...............................................6Reflection...................................................................................................................................7Conclusion..................................................................................................................................7References..................................................................................................................................9
2ORGANISATIONAL STRUCTUREIntroductionThe “advent of globalization” has significantly impacted the business world and it canbe said that it has opened new gateways for the business organizations which were notavailable to them in the previous times (Selcer, Goodman and Decker 2012). Thus, it is seenthat the various organizations take the help of various kinds of effective and innovativestrategies for the process of their business operations (Selcer, Goodman and Decker 2012).Many scholars are of the opinion that the primary purpose of these strategies is “to bringabout the overall growth as well as the development of their overall business process”(Selcer, Goodman and Decker 2012). Therefore, the various organizations try to take the helpof various effective strategies like leadership and effective structure of the businessorganization to further enhance the prospects of their business (Cosh, Fu and Hughes 2012).The authors Cosh, Fu and Hughes (2012) are of the opinion that the strategies or policiesshould be in synchronization with the business environment and as per the requirements ofthe business. This report will discuss about the concept of organizational structure andeffective leadership through the lens of the Australian organization Virgin Australia.Virgin AustraliaThe organization “Virgin Australia” belongs to airlines industry of the nation ofAustralia. The airlines industry is not only one of the most popular industries of the world butalso one of the most necessary ones (Botha, Kourie and Snyman 2014). The airline industryhas improved has much improved the way the transportation system of the various nations ofthe world but also of the world in general (Botha, Kourie and Snyman 2014). Furthermore,the improvement of the transportation system has not only used for the purpose of tourismbut also for the process of business as well (Botha, Kourie and Snyman 2014). Therefore, it isgenerally seen that the various organizations try to utilize the services provided this particular
3ORGANISATIONAL STRUCTUREindustry to “bring about the overall growth as well as the development of their businessprocess” (Botha, Kourie and Snyman 2014). The organization “Virgin Australia” founded in 2000 by Richard Branson and BrettGodfrey, the current CEO of the organization, is a subsidiary wing of the United Kingdomorganization “Virgin Group” (Virgin Australia 2018). The organization was initially foundedin 1999 and was called by the name of “Blue Virgin” (Virgin Australia 2018). Theorganization at this particular point of time had only two operating aircrafts which used tooperate in a single route (Virgin Australia 2018). However, with the dissolution of the airlineorganization “Ansett Australia” in 2001 the organization all of a sudden became the 2ndlargest airline organization of the nation (Virgin Australia 2018). The organization provides awide range of airline facilities to the customers of the country of Australia (Virgin Australia2018). The headquarters of the organization are located “Bowen Hills, Brisbane” hascurrently has around 101 fleet for the purpose of transporting people from one part of thenation to the other (Virgin Australia 2018). The organization though initially founded withthe objective of providing better air transport facilities to the people of the nation of Australiais currently operating on a global basis and therefore provides the customers with the optionof more than 52 different locations from the diverse parts of the world (Virgin Australia2018). It is a reflection of these facts that within a very short time the organization hasbecome the largest airline organization of the nation of Australia in terms of the number offleets which it has currently.Company’s Structure`The concept of organizational structure has gained a considerable amount ofsignificance in the recent times (Cavusgil et al. 2014). The concept of organizational structurecan be defined as the way the various “activities such as task allocation, coordination and
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