Management Style and Principles of Ken Murphy in Tesco
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This report analyzes the management style and principles of Ken Murphy, the CEO of Tesco, and their impact on the organizational structure, culture, and employee motivation. It also discusses the use of power, influence, and conflict resolution in Tesco and provides recommendations for improving organizational performance.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Management style and principles of management of Ken Murphy used in Tesco......................3 Organisational structure and culture of Tesco and its impact on employees..............................4 Leadership style of ken Murph to improve organisational effectiveness....................................5 Impact of power, influence and conflict at Tesco........................................................................6 Different types of motivational practices implemented at Tesco................................................6 Corporate examples and literature...............................................................................................7 Recommendations for improving organisational performance...................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION Management refers to a specific method of managing the people and the organisational practices by the top leaders or senior management positions such as the chief executive officers of companies. This report will study the management style of the CEO of the UK retailer giant Tesco, ie, Ken Murphy. Tesco is a UK based groceries and general merchandise retailer with over 7000 stores across multiple countries headquartered in Welwyn Garden city, England. The report will analyse steps taken by CEO for organisational structure and culture, describe leadership style, analysis of the effects of power, influence and conflict of Tesco and various types of motivational practices implemented in the company. Also, various corporate examples will be evaluated from literature and recommendations will be provided for increasing the organisational performance of Tesco. MAIN BODY Management style and principles of management of Ken Murphy used in Tesco Management styles are defined as the specific management and leadership method that is employed by senior management and leaders of an organisation for leading, directing and operating the organisation. In case of Tesco, which is a British retailer for grocery and general merchandise, the management style adopted by its CEO Ken Murphy is democratic style of leadership also known as participant leadership style. In this leadership style, all the employees and team members of Tesco are given opportunity to interact and state their point of view for makingmanagementleveldecisions.Thecommunicationisflexibleandoperationsare conducted as per the job roles. Creativity and innovation are encouraged and all the employees tend to feel highly engaged in the entire management and operational process, thereby creating a robust workplace culture (Ayuband et.al.,2017). The various principles of management that are implemented by the CEO are planning, organising, directing, staffing, controlling and leading. Also, the style of transformational leadership is adopted for conducting various functions in Tesco as the company is run by a visionary leader focussing on high performance, growth, innovation, creativity, quality and productivity. The vision of Tesco is to continue to lead in the retail sector across the globe and expand its operations in different markets as well as focussing on its long-term objectives. The CEO imbibes this vision in his management style for conducting all the functions of management. In planning function, all the employees tend to take part and 3
their opinions are considered before bringing any major changes (Uddin and Ferdous, 2020). In the organising function, the relations among the employees are established which allows them to work in teams and encourages teamwork that leads to fulfil organisational goals. While leading the employees, inspiring and energising employees through motivational activities and rewards andrecognitionsystems.Directingfunctionisimplementedbyimplementingeffective communication system with effective feedback systems. The staffing function focusses poon the talent acquisition and management approaches to place the right employees at the right job position. The controlling function for achievement of goals and improving the performance happens through effective performance appraisal and measuring and comparing the performance of employees as per standards to make decisions. Overall, the management style of the CEO in Tesco is highly visionary and participative (Yu, 2017). Organisational structure and culture of Tesco and its impact on employees Organisational structure defines the system that outlines the manner in which certain activities tend to be directed in organisations for attainment of its goals and objectives. The activities are achieved through certain rules and responsibilities. In Tesco, the organisational structure determines the way in which information flows in various levels with the company. The CEO of Tesco employs a centralised structure in the company which allows its employees to be focussed and efficient. The centralising is a traditional style which helps in establishment of a properchainofcommandandhierarchyandimprovescommunicationwithinlevelsof employees(Kraśnicka,GłódandWronka-Pośpiech,2018).Theorganisationalstructure specifically determines the hierarchy that is followed in Tesco. The organisational structure can be of various types such as functional structure, hybrid structure and divisional structure. Tesco adopts a functional structure which are one of the most common types that are followed in the corporate world. It divides major categories of business on the basis of functionality such as marketing, finance, operations, human resources. The flow of information is to the direct supervisor or lead who then reports to the head. This structure focuses on the grouping of employees on the basis of job roles and so are their designated leaders. This structure leads to specialisation and higher departmental competence as well as higher productivity in employees. There is higher operational speed and clarity (Carvalhoand et.al.,2019.). 4
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Organisational culture is defined as the collection of values and embedded beliefs and practices that tend to guide and inform all the actions and practices of the team members in an organisation. There are primarily four types of organisational cultures: power culture, role culture, task culture and people culture. The culture is shaped through the leaders such as the CEO of Tesco who communicates this and leads company accordingly. A team-oriented culture has been adopted by Ken Murphy in Tesco which aims to inculcate a task-based culture where all the employees value completion of task and achievements. In such culture, the project teams such as sales assistants’ team or customer service teams emphasise on tie and task resolution. In this culture meeting deadlines and getting things done are a top priority. Leadership style of ken Murph to improve organisational effectiveness Ken Murphy had been recently elected as the CEO of Tesco as of 1stOctober, 2020 and he has led the entire company effectively during the times of the covid-19 pandemic by focussing on transformational leader style. The leadership style led Tesco to change its existing business model in dealing with the crisis of financial management, operations, sales and employee management (Jensen, Potočnik and Chaudhry, 2020). Under the leadership of Ken Murphy, Tesco recruited temporary employees, increased its online shopping experiences, expanded its operations and delivery service, building trust and transparency in the entire system and mitigated and minimised the risk and threats. The major change was a shift in the work culture which turned to remote working and innovative ideas being implemented through the use of technology and internet. Under the leadership, the flexibility and work life balance has been adopted. The insights and feedback from customers were assessed and implemented and all the stakeholder interest was taken care of. The level of communication within the company increased and a more flexible work culture has been adopted. In practicing transformational leadership style, the CEO worked for the identification of major changes required in Tesco by creating a vision for guiding the change through inspiration and motivation (Buil, Martínez and Matute, 2019). The changes were executed with getting a high commitment from the employees. Employees are given autonomy and flexibility and the creativity and innovation is fostered by the leaders and supervisors. Communication has been improved and the employees have the authority to make decisions and are trained efficiently. Transformational leadership has resulted in employees achieving remarkable results and induced higher productivity. A positive change 5
was noted in the employees and the work culture subsequently. The level of motivation in the employees has been enhanced despite difficult times through the leadership style of Ken Murphy (Kovach, 2020). Impact of power, influence and conflict at Tesco In Tesco, the power and influence are derived from various sources and tends to influence people and the ability to have an impact on the people through leadership. As per the French and Raven model of organisational power, the power in leadership is categorised into sources such as legitimate, coercive, expert, referent and reward. Legitimate power comes from formal authority in a leaders or senior manager that has been legitimately granted through organisational charter. But excessive use can curb motivation. Reward power is practiced by conferring rewards to high performing employees by the direct supervisor or the manager. Coercive power is the deprivation of subordinate rewards or use of punishment-based methods to get things done. Expert power is practiced by the manager to influence employees on the basis of the knowledge, experience and expertise as well the proven ability to perform. Referent power is based on shared identity, personality, shared culture, hero worship and the charisma of a person that influences people powerfully creating a major impact on team members in organisation. In Tesco, the power and influence are based on legitimate power whereby the authority in the functional structure of the organisation tends to lead the employees of the company and motivates, directs, guides and inspire them (da Silvaand et.al.,2019). In context of conflict, the employees of Tesco are managed and led effectively to minimise the impact of conflicts and its outcomes through effective conflict resolution policy as implemented by the leaders of Tesco. Organisational conflict may not necessarily have only negative impacts but also positive outcomes, which are higher clarity, more team coordination and feedback, higher transparency and flexibility, freedom to give constructive criticism and better management. Conflict resolution by the managers can lead to higher productivity and a higher level of trust and loyalty of employees, that motivates them to perform more productively to achieve he goals of the company (Peeroo, 2019). Different types of motivational practices implemented at Tesco Employee motivation is important for high productivity and performance in Tesco, which is why Tesco emphasises in motivating and inspiring its employees through various methods. As 6
per the Hertzberg’s two factor theory of motivation, employees are motivated through primarily two things which are motivators and hygiene factors. Motivators encourage employees to work harder while hygiene factors may cause employees to become demotivated if not provided. Motivators are intangible things that are needed on a daily basis. For motivators Tesco provides various recognition opportunities and programs such as employee of the month awards and extra parking space for top performers in respective departments. Achievement feelings are also motivating factors which is the challenging nature of work itself which built a sense of attainment in employees on a daily basis. The opportunities for advancement and growth in terms of internal job promotions and transfers as well as career management and growth through succession planning and other elements also motivate employees. In context of hygiene factors, Tesco employs company policies that make the workplace flexible working environment and work life balance. Supervision, training, direction and development practices also motivate employees to utilise their skills and work harder. The working conditions also motivate employees (Alshmemri, Shahwan-Akl and Maude, 2017). The remuneration and salary structure of Tesco is quite competitive which helps employees to fulfil all their requirements and are apt as per the job role. Along with a well structure compensation benefits, other fringe benefits are given to employees such as Mediclaim and health insurance, discounts on buying from Tesco stores, holiday packages, paid and sick leaves, retirement benefits etc. There are rewards and recognition programs in Tesco that help in motivating employees to work competitively and deliver high quality performance such as bonus, incentives both monetary and promotions (Aielloand et.al.,2020). Corporate examples and literature Tesco uses transformational management style which is more focussed on major changes and exceeding expected performance by the employees which is evident in Tesco. Tesco has become the most successful organisation and retailer in Britain and around other countries across globe.AseriesoforganisationalchangeswereimplementedbyKenMurphyafterhis appointment and making Tesco more customer focussed after developing the workforce of the company. The CEO believes that being successful is done by maintaining a happy workforce. There are various examples in Tesco such as crisis management plan implemented at the time of covid-19 pandemic and changes in reward systems that are evident to the transformational 7
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leadership style of the CEO (Karpen and Conduit, 2020). The motivational practices, strong organisational culture, flexible work environment, streamlined organisational function structure andhierarchy,synergy,effectivecommunication,conflictresolutions,peoplecentric organisational power and strong leadership are evident in Tesco which has helped the company in attaining huge success, expand across multiples countries, get a robust employee network that hashighlytalentedandskilledemployees.Participativeanddemocraticleadershiphas continuously motivated employees of Tesco in doing their job role and going an extra mile to achieve success, express their ideas, participate in management level decision-making and showcase their talent and skills (Wood, Wrigley and Coe, 2017). Recommendations for improving organisational performance Although Tesco performs well in the retail market, still there is high industrial rivalry in thepresentmarketplaceandTesconeedstogaincompetitiveadvantageintermsof organisational performance and effectiveness. Therefore, various tools and strategies can be adopted by the CEO of Tesco to further improve its effectiveness: Making use of human resources: Tesco should get the human resource department to indulge in organisational effectiveness by playing primary role in providing personnel assistance and designing business strategies and gather unique perspectives from them. Focussing on education and growth: the organisational leadership should be fossed on workingwithdifferentgroupsandindividualsbeforebusinessplanning.Allthe employees of the company should be trained and developed at more frequent intervals rather than just quarterly workshops that Tesco presently practices. The different roles and activities of the company ahs to be evaluated and understood for improving the abilities and further improve their skills according to the dynamic needs. Keeping customers in mind: Although customers are focussed in Tesco, the needs of customers have to be periodically evaluated and the aim should be to train the employees to meet the changing needs of the customers through direct interaction and effective communication and feedback. The needs of customers and the reason for lower customer life cycle needs to be evaluated and benchmarked with major competitors like Asda and Lidl to understand why company is not performing well in the department (Evans and Mason, 2018). 8
Working on qualityservices: Tescocan indulgeinmarketdevelopmentand cost leadership along with focussing on the quality of its products and services by creation of economies of scale for its own brand product which are presently sold in the premium range. Use technology: Various technological innovations such as rfid technology, customer relationship management systems and enterprise resource panning with latest software development can help Tesco in smoothening and increasing its operational efficiency. Also, AI can be incorporated in logistics and supply to reduce costs and create economies of scale to gain cost leadership in the market (Jackson and Fransman, 2018). CONCLUSION FromtheabovereportitcanbeconcludedthatManagementstylesarespecific management and leadership method that is employed by senior management and leaders of an organisation for leading,directingand operatingthe organisation.The managementstyle practiced by Ken Murphy, CEO of Tesco is democratic and transformational leadership. The organisational structure of Tesco is functional structure and the organisational culture is based on team oriented and task based. Under the leadership of Ken Murphy, Tesco recruited temporary employees, increased its online shopping experiences, expanded its operations and delivery service, building trust and transparency in the entire system and mitigated and minimised the risk and threats. In Tesco, the power and influence are based on legitimate power that motivates, directs, guides and inspire employees. Conflict resolution by the managers can lead to higher productivity and a higher level of trust that motivates workers to perform more productively. The motivationpracticesincluderewardsandrecognition,trainingopportunities,employee engagementandwork lifebalance.There arevariousexamplesinTesco such ascrisis management plan implemented at the time of covid-19 pandemic and changes in reward systems that are evident to the transformational leadership style of the CEO. Major recommendations include Making use of human resources, focussing on education and growth, keeping customers in mind, Working on quality services and technology. 9
REFERENCES Books and Journals Aiello, L.M.,and et.al.,2020. Tesco Grocery 1.0, a large-scale dataset of grocery purchases in London.Scientific Data,7(1), pp.1-11. Alshmemri, M., Shahwan-Akl, L. and Maude, P., 2017. Herzberg’s two-factor theory.Life Science Journal,14(5), pp.12-16. Ayub, N.,and et.al.,2017. Personality traits and conflict management styles in predicting job performance and conflict.International Journal of Conflict Management. Buil,I.,Martínez,E.andMatute,J.,2019.Transformationalleadershipandemployee performance:Theroleofidentification,engagementandproactive personality.International Journal of Hospitality Management,77, pp.64-75. Carvalho, A.M.,and et.al.,2019. Operational excellence, organisational culture and agility: the missing link?.Total Quality Management & Business Excellence,30(13-14), pp.1495- 1514. da Silva, A.W.P.,and et.al.,2019. Correlations between power and affective organizational commitment.Revista de Gestão e Secretariado,10(1), pp.91-118. Evans, B. and Mason, R., 2018.The lean supply chain: managing the challenge at Tesco. Kogan Page Publishers. Jackson, L.T. and Fransman, E.I., 2018. Flexi work, financial well-being, work-life balance and their effects on subjective experiences of productivity and job satisfaction of females in an institution of higher learning.South African Journal of Economic and Management Sciences,21(1), pp.1-13. Jensen,M.,Potočnik,K.andChaudhry,S.,2020.Amixed-methodsstudyofCEO transformational leadership and firm performance.European Management Journal. Karpen, I.O. and Conduit, J., 2020. Engaging in times of COVID-19 and beyond: theorizing customerengagementthroughdifferentparadigmaticlenses.JournalofService Management. Kovach, M., 2020. Leader Influence: A Research Review of French & Raven’s (1959) Power Dynamics.The Journal of Values-Based Leadership,13(2), p.15. Kraśnicka,T.,Głód,W.andWronka-Pośpiech,M.,2018.Managementinnovation,pro- innovation organisational culture and enterprise performance: testing the mediation effect.Review of Managerial Science,12(3), pp.737-769. Peeroo, S., 2019. Customer-initiated conversations on Facebook pages of Tesco and Walmart. InInformationSystemsDesignandIntelligentApplications(pp.43-51).Springer, Singapore. Uddin, S.M. and Ferdous, J., 2020. Exploring the Challenges of Organizational Leadership and Management.Journal of ELT and Education,3(2), pp.44-50. Wood, S., Wrigley, N. and Coe, N.M., 2017. Capital discipline and financial market relations in retailglobalization:insightsfromthecaseofTescoplc.JournalofEconomic Geography,17(1), pp.31-57. Yu, S.O. ed., 2017.Art of Modern Oriental Management: Applying the Chinese, Japanese and Korean Management Styles at Work. World Scientific. 10