Organization and Behaviour

This report discusses the organizational structure, culture, and behavior in the case study of GSK, a global healthcare company. It explores different leadership styles and management theories that can influence the performance of the organization. The report also highlights factors that can affect employee behavior and the importance of effective communication, flexibility, motivation, work environment, skills, and leadership style. Additionally, it discusses the impact of leadership on organizational success and the use of contingency, human relation, and socio-technical approaches in managing the organization.

ORGANIZATION AND
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1, M.1.......................................................................................................................................3
1.2................................................................................................................................................4
1.3................................................................................................................................................4
TASK 2............................................................................................................................................6
2.1................................................................................................................................................6
2.2................................................................................................................................................7
2.3................................................................................................................................................8
TASK 3............................................................................................................................................9
3.1................................................................................................................................................9
3.2................................................................................................................................................9
3.3..............................................................................................................................................10
TASK 4..........................................................................................................................................11
4.1..............................................................................................................................................11
4.2..............................................................................................................................................11
4.3..............................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Organization is a place where individuals are come from different background and
culture to work for the common goals i.e. organizational goal. It is necessary for each and every
individual to behave in a way that it does not affect the operations of the business. However,
organizational behaviour plays an important role in making people understand the behaviour to
be adapted at workplace. This will not only help the individual but the company as whole. The
present report is based on the case study of GSK which is a well known global healthcare
company. The organization works with a motive to offer quality care services to the patients. The
document is going to enlighten the culture and structure of this organization with a purpose to
understand the overall organizational structure. In addition to this, the factors are also about to
discuss which can influence the behaviour of the employees at workplace (Buitendach and De
Witte, 2005)
TASK 1
1.1, M.1
There are different kinds of organizational structure which is being adopted by the
companies as per their work and culture. The organizational structure plays an essential role in
the success of a company. If it is not as per the operations of the firm then it can be responsible
for the affecting the management of the company. However, there are mainly four kinds of
organizational structure such as hierarchy, functional, geographical and matrix. Whereas,
hierarchical structure is the one in which the power is distributed form top to bottom. In this
structure every level has its own head. The members of this section can communicate with their
superiors and subordinates. In addition to this, functional structure is one where the groups are
formed as per the specialization. Here, different departments are formed in which certain people
work. On other hand, geographical structure is adopted by the organizations whose offices are
situated in different geographical boundaries. In case of matrix organizational structure the firm
consist of several reporting lines for the management of individuals (Cui and Hu, 2012).
As per Charles handy, the culture of an organization is consist of four types i.e. power,
task culture, person culture and role culture. According to the organizational structure and
culture of GSK, the organization has flat hierarchical structure where the policies are formed by
board of directors and further it is followed by the whole staff. The structure of this firms consist
of different department through which the work is allotted. In terms of culture, the stated firm

has task or job oriented culture. In this organization the formation of teams are done on the basis
of their operation. For an instance, the organization offers healthcare services such as
pharmaceutical, consumer healthcare and vaccines etc. For the same, the organization requires
making a team so that their goals can be achieved. Where as on another hand, NHS has tall
hierarchical structure. With the help of this structure the organization gets chance for the
advancement of services (Hallikas, and et.al., 2004).
1.2
The organizational structure and culture is closely connected with each other. However,
this can have a huge impact on the performance of GSK. In order to attain the goals and
objectives of the company, the management needs to match up the structure with the culture. As
the organization has flat hierarchical structure which will assist the company to keep good
employee relations. In addition to it, the organization has a culture of task oriented where the
employees are assigned duties and responsibilities as per their qualification. This helps the
subordinates to give their best to the organization. For an instance, GSK has flat hierarchical
structure where the flow of work is from top to bottom. However, this helps the company to
divide the work in an effective manner. In addition to it, the organizational structure of the
company defines the process through which the work is done by the employees. However, this
will help the organization to attain its goals and objectives in an effective manner (Hoon Yang,
Lee and Lee, 2007)
The motive of this organization is to render the best health care services to the customer.
This firm has different departments which performs various services for the customers. As a
result, the patients will not be needed to search the concerned department. This will result into
increase in the profitability of the company.
1.3
At GSK there are various factors through which the behaviour of an individual may get
influenced. This may lead to affect the operations of the stated organization. However, the
factors are given below.
 Process of Communication: This is the most crucial factors which can affect the
behaviour of an individual. This process can bridge the gap between the relations of
employees and employer if it is not properly adapted. The management of GSK requires

implementing the communication polices so that all the employees will have equal
opportunities to share their ideas and views.
 Flexibility: This is an indispensable element that affects the activity of worker at
workplace. It consider working in changed environment in which the employees of the
stated organization expect to provide some flexibility. This will help the organization to
manage and maintain their work in a proper manner (Ismail and et.al., 2011).
 Motivation: This is the most important factors through which the employee behaviour
many get affected. With the continuous operations an employee may get bored or feel
demotivated with the daily working. This can result into affecting the interest of the
employees of GSK. However, the management needs to adopt the requisite theories of
motivation in a practical manner which will assist them to boost up their interest towards
organizational practices. In addition to it, with the help of this factors the employees will
be able to attain their goals and objectives (Ismail and et.al., 2011).
 Environment of work: This is the factor which can be responsible for affecting behaviour
of the employees. If the working environment of GSK is not positive then the employees
will may not be able to work with the same efficiency as they could. However, the
management of this organization needs to focus on forming the policies which can
remain useful or making the company environment positive.
 Skills and Abilities: Skills and abilities can be responsible for influencing the behaviour
of an individual. It is seen that each and every individual has distinct skills and
knowledge. People with good skills are appreciated more which can affect the
performance of the one ho is not that capable. However, this is the duty of the
management of GSK to focus on providing proper skills and knowledge with the help of
training and development programmes (Mouritsen and Hansen, 2008).
 Leadership Style: In this organization, the leaders plays an important role so that the
effectiveness of employees can be raised. This can be done with the help of effective
leadership style. However, the top management requires focusing on the concerned style
which will help in improving the performance of the company. This will help the
employees of GSK to improve their working efficiency with the proper guidance.

TASK 2
2.1
Leadership can play a significant role in the success of an organization. This
provides a guidance to the employees to work in a determined manner. In addition to it, the
employees are able to learn and improve their work with the help of effective leaders. However,
this process can be helpful for both the organization i.e. GSK and NHS. This helps in creating a
corporate culture which leads to enhance the performance of the subordinates. In different
situation, varied style is required to understand the employees and get them work done. In order
to discuss the concept, there are certain leadership that are given below (Mouritsen and Hansen,
2008).
Autocratic style effects: According to this leadership style, the employees are not involved in the
decision making process by the leader. This style can be useful at the top level or in changing
situations where the participation of employees are not considered. However, in GSK and NHS
this is style is purely being implemented at the top level management. This is helpful for the two
companies in the decision making process.
Participative leadership effects: A participative leader is the one who allows its employees in
the decision making process of the company. This leadership style is remain helpful in order to
boost up the confidence level of the subordinates. The management of GSK and NHS adopts this
style which helps the company to take participation of the employees in their decision-making
process. In addition to this, the stated leadership styles helps the company to get innovative and
new ideas form the subordinates (Mouritsen and Hansen, 2008).
Delegation leadership effects: It is a king of leadership style which supply direction to group
associates and supply obligation of decision-making to trustworthy members. This style has
certain disadvantages also which creates cognitive state in line of authority to GSK and NHS. As
a result, this style can affect the motivation level of the employees.
Corporate culture style effects: According to this style, the effect can be strong on the two stated
organizations. This style helps the two organizations to maintain effectiveness and efficiency.
With the help of the same, the company will be able to attain its goals and objectives in an
efficacious manner.

2.2
Management theories plays an essential role in the setting of the organizational structure.
It is necessary for the achievements of goals and objectives of the company. However, the
management theories which can be adopted by GSK are stated below.
Classical management theory: The major focus of classical manage (Ismail and et.al.,
2011). ent theory is on the structure and the organizational benefits are being explained with the
adoption of this theory. This theory is based on some principles that are stated below.
Authority- Authority can be defines as a right through with the responsibility can be given. As
per this principle the managers have a right to pass on the work to the skilled employees.
Initiatives- As per this principle, the employees of this organization deserves to get promoted as
per the responsibilities and authority (Jacobs, F. R. and Bendoly, 2003).
Discipline- Rules and regulations according to the formal or informal agreements between
employees and firm.
Equity- The employees of this organization deserves equity among the employees (Ismail and
et.al., 2011).
Division of work- The division of work must be done as per the qualifications of the employees.
Advantage of the theory-
As per the classical management theory, the organization will be able to trace the actions
with reference to future context This result into effective organizing and controlling of the
operations of GSK. The theory offers good amount of knowledge over the concept of unity of
command and centralization. As a result, the management will be able to delegate and divide the
work in effective manner.
Disadvantage of the theory-
The stated theory has certain disadvantages as it requires huge cost for the
implementation. In addition to this, the establishment of planning department consist of work
study and employees training. Some of these rule have been covered into contemporary day
arrangement. They are not created with the conditions of speedy alteration and there is a issue of
involvement of worker in the process of decision making (Ismail and et.al., 2011).

2.3
Both GSK and Boots use the management approaches to manage their
organisations. Leadership is seen to focus on personality attributes, power relations and art of
compliance. Thus, effective leadership style always approaches to achieve the goals and
objectives of the organisation. So the leader is the person who has to manage all the activities
and to direct the members of organisation. There are three approaches to management which are
used by the cited organisation The two organizations adopts the approaches of management in
the organizational process. However, the major focus of leadership is on the people, relations and
attributes. Therefore, the effective use of leadership style will help the organizations to attain
their goals and objectives. Leader is an individual by whom the organizational activities and the
team members are managed.
Contingency Approach :
` Contingency theory is purely based on the principle of optimal actions which can be done
on the basis of internal and external situations. A contingent leader adopts his personal style in
the changing situations of the company. The management of GSK and NHS adopts this kind of
leadership style at their workplace. This helps them to face all the situations in an effective
manner. This style is remained effective in specially in the case of economic crisis. As a result,
this theory can be known as perfect tool for the management of both the organizations.
Human relation approach:
The approach of human relation is implemented for the management of company
operations. The management of GSK is more concerned and careful about the employees and the
patients as well. On another side, the management (Mouritsen and Hansen., 2008).nagement of
NHS needs to focus on improving its operations in an effective manner. This will provide an
assistance to the firm to manage its work and attain its goals. In addition to this, as per this
theory the management of the company focuses on the welfare of the employees. It leads to
enhance their motivation level and interest towards the operations of the firm.
Socio technical approach:
With the help of this approach the company will be able to improve its relation between
people and technology. This will help the company to cope up with people and machine which

leads to enhance the performance of the company. Therefore, adoption of the three approaches
will remain useful for the stated organization.
TASK 3
3.1
 Different leadership styles that affect Pharmaceutical company as it improve individual
performance so it improve and motivate GSK company too the different leadership styles
are :-
Transactional styles – Through these styles workers innovate new medicine for their patients
and Researchers develop new medicine which is more effective for patients they provide bonus,
incentives, training and clarify their roles , tasks , duties so they improve their performance and
productivity enhance and result into that they build a strong relationship with other employees
(Leeflang, Verhoef and Freundt, 2014).
Transformational styles – GSK company mission and vision are to help people more and
more , feel them healthier better and live longer , grow a global level business and provide
returns to their shareholders by using transformational leadership leader find a clear vision and
motivate them to follow this vision which help them to develop a new medicine for that diseases
in which patient suffer a loss concern individual performance, inspire them for work so they love
the challenge and make commitment to organisational goals (Leeflang, Verhoef and Freundt,
2014).
Participate styles – Doing Research is a team work where employees come up with new ideas ,
views and suggest them to improve in a performance willing doing search and develop a new
product it is possible only when all employees and researchers are participate with each other
and make decision GSK use these leadership style so they know where they put more efforts on
doing research and how they develop a innovative , healthier medicine for their patients , make
feel them more better and live longer .
Democratic leadership styles – In these style every employees know whom they report the
responsibility and authority are made on discussing with employees which is useful for the GSK
company to improve its pharmaceutical company the employee of its company feel fairness,
creative , honesty.
3.2
Maslow's hierarchy of needs

Physiological needs – GSK company provide comfortable conditions , reasonable working
hours, give them a break for eat / food and provide shelter to homeless employees it leads to
motivate them in doing work .
Safety needs- GSK company give their employees a job security , better compensation , safe
working conditions , they take care employees health and safety,educate them on risks how to
operate machines .
Social needs – GSK is to provide medicine, vaccines, develop consumer health care products
they also fulfil social needs which minimize negative impacts and benefits to business overall .
Esteem needs – GSK provide their employees a reward Packages to its employees such bonus
for their individual performance, give benefit programmes like pension plan membership,
childcare support , support services , promote them for their good work it enhance employee
engagement , provide them voluntary benefits scheme .
Self – actualization needs – GSK Company able to judge situation correctly and honestly they
have there own experience and judgement (Leeflang, Verhoef and Freundt, 2014).
Hertzberg's two factor theory
Motivator theory – GSK company provide their employees a better working conditions and
make feel them to enjoy they provide them a regular feedback , recognised and reward them for a
work so they feel that working in this company is benefit for them in future time period so they
motivate more and productivity efficiency will improve overall .
Hygiene theory- In GSK company employees get dissatisfaction if they are not present if they
effort for doing a well job they get benefit from such incentive plans , bonus ,rewards ,
recognised them so they motivate if they are absence they dissatisfy .
3.3
Maslow's hierarchy of needs
benefits
Manager get benefit from these theories if employee feel satisfy with their position and benefits
which are given by GSK company if they praise , recognised them for their work, provide
incentives plan , bonus , salary compensation,rewards them , provide eco- friendly environment

which help them to achieve organisational goals and provide them positive feedback to top
managers , top managers are responsible for directing , supervising, controlling, motivating ,
coordinating their work Maslow's hierarchy needs so GSK company managers get benefit from
this achieve their objectives (Leeflang, Verhoef and Freundt, 2014).
Limitations of these Maslow 's hierarchy needs for managers
These theory is work less at 4 and 5th stage it becomes difficult for GSK company mangers to
judge all performance of individual employees performance so every employ not get benefit
from such incentive plans , growth opportunity , sometimes they dissatisfy with these motivation
theories if manager not give sufficient appraisal the performance starts declines.
TASK 4
4.1
Group is formed with people two or more than that for the achievement of team goals. If
the work is done together than the tasks can be attained effectively. It also helps in creating
social relations among the employees when they work in a team.
Nature of Group : Groups can be of two nature i.e. formal and informal. In GSK various
groups are formed to attained the organizational objectives and goals. The formal groups are
formed to perform certain work in the organization. Example of informal groups can be interest
and friendship groups which are created for the support and growth of employees.
Group behaviour: The group behaviour of the employees are positive in the case of
GSK. Here the employees are ready to work with each other. This helps in attain the group goals
in an effective manner. In addition to it, this also helps in forming good social relations among
the employees which helps them to concentrate on their work and social relations as well.
4.2
As per the case study, the stated firm requires on working the teamwork in order to attain
the goals of the company. There are certain factors which can be adopted by the management of
GSK which are stated below (Leeflang, Verhoef and Freundt, 2014).
Communication: Communication is the effective method for the effective teamwork. With the
help of this tool the ideas and knowledge among the employees are exchanged. This helps them
to understand the work and can be done effectively.

Leadership:The leader is responsible for the effectiveness of the team work. Having a supportive
leader will assist this company to attain its goals and objectives.
Diversity: The employees of GSK are talented and skilled towards the operations of the
company.
Team building exercises: In order to work in effective teamwork this tool will assist the
company to attain the team goals (Ismail and et.al., 2011).
4.3
With the advancement a technology is a great success of any industry so GSK company also
achieved its objectives with help of adopting latest technology they used technology transfer
applied on vaccines they used whole population and also used manufacturing technology
transfer which help to produce medicine in number provide them at right time at right place it
increase production capacity now it becomes a world leading innovators it fulfil demand and
supply chain
It has a negative impact too all employees not easy to adopt these technology it requires a
training and development programmes so GSK company need to invest on these programmes
which requires money , time , energy which is a very costly for the company but they invest a lot
in these programmes so they accept these changes employees know latest technology and go
through it and now it is becomes now a successful pharmaceutical industry (Ismail and et.al.,
2011).
CONCLUSION
The report depicts the organization structure and culture of the health care company that has
been selected in the present case study. It describes the importance of the team work in the GS
hospital and measures undertaken to improve the same. Working is group is an imperative
concept wherein the people are encouraged to start working with the groups by co-ordinating
there activities. It also presents an interrelation of the organization structure and culture.
Moreover, several theories and concepts of leadership and management have been discussed so
as to apply the same in the organizational setting

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