Extent of GM Holden's Success in Meeting Vision/Goals

This article examines the extent to which GM Holden has been successful in meeting its vision and goals. It discusses the decline in sales, failed strategies, and external factors such as political, economic, social, and environmental factors. The article also provides recommendations for training and capability building, workplace capability solutions, turnover rate solutions, and addressing brand association issues.

ORGANIZATIONAL
BEHAVIOR

Table of Contents
MAIN BODY...............................................................................................................................3
Extent to which GM Holden is successful/not successful in meeting its vision/goals...3
External Factors..................................................................................................................3
Recommendations..............................................................................................................4
REFERENCES............................................................................................................................7

MAIN BODY
Extent to which GM Holden is successful/not successful in meeting its vision/goals
Sales of the company is declining Australia market. This is creating problem for the
firm and it is now unable to sustain in market for longer duration. After that the next best
model considered by the company that to sell only 364 models. This made them drop from
40 points down in the figure of sales which helped to reach to 58 th position. Strategies of
pickup truck and four SUV has failed and firm lost its market position. Entity has lost its
earlier position in the market. This states that company was not able to meet its vision and
goals
External Factors
Political Factors-
There are many political elements that can impact on overall working of business, as if
government of nation is not stable then it may defiantly impact on trade of the firm because
changing norm creates problem in carrying out operations smoothly. Whereas if government
supports free trade moments and make such laws that can help in expanding business such as
free trade agreement then it will help GM in entering into new market and generating more
revenues successfully (Gleim, Smith & Cronin Jr, 2019).
Economic Factors-
If country is facing inflation then it may affect the investment of GM which will
reduce the return on investment as firm will not like to invest capital in inflation situation
hence profitability of the firm can be reduced (Zinovieva & et.al., 2016). If there is high
employment rate then people will be ready to spend money which will develop demand and
sales of the firm will be raised (Dowell & Muthulingam, 2017).
Social Factors-
Culture impacts on choice of buyers if company is unable to provide them products as
per their preferences then sales of GM will be decreased and enterprise will not be able to
maintain its brand image as well (Toppinen & et.al., 2019). But if company is taking care of
needs of consumers and offering them same products then it will enhance sales which will
help GM in raising its brand image scuessfully (Abdullah & Ward, 2016).
Environment

This element affects the sales and image of company, GM needs to take care of
atmosphere and its practices must be done in such manner so that natural resources can be
used properly and wastage can be minimised. This will generate more demand of its products
and enterprise will be able to gain competitive advantage successfully (Cipriano, 2018).
Providing environmental friendly cars will help in fulfilling corporate responsibility of
business that will create positive image in the mind of consuemrs (Sisakhtnezhad, Alimoradi
& Akrami, 2017).
Recommendations
Training and capability building-
Shabbir, M.S., 2019. Empirical Evaluation and Effect of Training & Staff Development. In
The Name of Allah, The most Beneficent, The most Merciful. p.87.
In study done by Shabbir to build the capability, company must train their employees
so that they can work according to their potential and the company can achieve better results
in the market. In order to build the capability, firms need to look out for the demand and trends
in the market and prioritize those areas which needs more attention. Factors such as marketing,
sales and production needs to be kept in mind in order to build the capability.
Researcher has done quantity analyses as regression and ANOVA test were applied
to generate the answers. Findings reflect that most of the employees’ working performance
is improved after getting proper training. It is also found that training and staff development
activities motivate workers and help business in raising its market share.
Workplace capability solutions
Stouten, J., Rousseau, D.M. & De Cremer, D., 2018. Successful organizational change:
Integrating the management practice and scholarly literatures. Academy of Management
Annals. 12(2). pp.752-788.
According to Shouten, company should use advance technology and labour who have
required skills. They should hire people who are educated enough to take over the operations
of the company. Change management model can also be applied to enhance capability of staff.
It is found that companies have to struggle a lot whenever they have to make changes
at workplace. Secondary analyses is done in this research. Results reflect that proper planning
and evidence based practices can help business in making changes and implementing it in
effective manner.

Turnover rate solutions-
Al Mamun, C.A. & Hasan, M.N., 2017. Factors affecting employee turnover and sound
retention strategies in business organization: a conceptual view. Problems and Perspectives in
Management. (15, Iss. 1). pp.63-71.
Al Mamun stated that there are certain factors affecting employee turnover rate. thus,
firm should provide them with effective strategies of training and development and prepare
them for the worst (Johnson & Chvala, 2017. It will help them to evolve their path to grow in
their respective fields and develop their skills and abilities. This can help the company to
retain their employees for a long period of time. Firms should involve their employees in the
process of decision making and reward them for their achievement if they do not then the
employees of the company will neither be motivated nor be satisfied and this will reflect on
the employee turnover of the company. firms should consider these changes to improve the
profitability of the company and reduce the impact of these factors (Harrington, 2016).
Brand Association Issues-
Chen, T.Y., Yeh, T.L. & Jheng, W.S., 2013. Factors influencing brand association. African
Journal of Business Management. 7(19). pp.1914-1926.
Purpose of this investigation is the identify various factors that can affect brand
association. It is identified that culture of consumers; brand investments are many elements
due to which brand association can be affected. The association of brand helps the consumer
to remember about the brand as most of them are related with attributes of brand, targeting the
market and benefits that consumers need. Enterprise must do it in a right way as it is
considered as one of the most important factors because it influences the consumers into
making a purchase. Researcher has used pre-test before carrying the questionnaire. Reliability
of questionnaire were tested and accordingly each question was involved in this study. Quoto
sampling method is used in this investigation. Reliability and validity were checked and
results were accurate. Results reflect that brand manage need to use superior models so that
customers can be influenced and their association with brand can be developed. Brand
investment is helpful in raising creditability of brand.

REFERENCES
Books and journals
Abdullah, F. & Ward, R., 2016. Developing a General Extended Technology Acceptance
Model for E-Learning (GETAMEL) by analysing commonly used external factors.
Computers in Human Behavior, 56.pp.238-256.
Cipriano, N.A.A., 2018. The Effects of Internal and External Factors in Manufacturing
Industry Towards Operational Risk. Available at SSRN 3181623.
Dowell, G.W. & Muthulingam, S., 2017. Will firms go green if it pays? T he impact of
disruption, cost, and external factors on the adoption of environmental
initiatives. Strategic Management Journal.38(6).pp.1287-1304.
Gleim, M.R., Smith, J.S. & Cronin Jr, J.J., 2019. Extending the institutional environment: the
impact of internal and external factors on the green behaviors of an individual. Journal
of Strategic Marketing.27(6).pp.505-520.
Johnson, W.C. & Chvala, R.J., 2017. Total Quality in Marketing Requires Vision. In Total
Quality in Marketing (pp. 133-145). Routledge.
Sisakhtnezhad, S., Alimoradi, E. & Akrami, H., 2017. External factors influencing
mesenchymal stem cell fate in vitro. European journal of cell biology.96(1). pp.13-33.
Toppinen, A., Sauru, M., Pätäri, S., Lähtinen, K. & Tuppura, A., 2019. Internal and external
factors of competitiveness shaping the future of wooden multistory construction in
Finland and Sweden. Construction Management and Economics. 37(4). pp.201-216.
Zinovieva, C.G., Kuznetsova, M.V., Dorfman, T.V., Limarev, P.V. & Limareva, J.A., 2016.
Study of external and internal factors affecting enterprise’s stability. Advances in
Systems Science and Applications. 16(1). pp.62-71.