Organization Creativity and Innovation

Running head: ORGANIZATION CREATIVITY AND INNOVATION
Organization Creativity and Innovation
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1ORGANIZATION CREATIVITY AND INNOVATION
Introduction
The term innovation can be defined as an idea or product that has been designed for the
first time by an organization. Innovation also refers to the application of better solutions that has
the potential to meet new requirements of the market. Innovation takes place through the
provision of the most effective products, services, processes, business model as well as
technologies. Apple is an organization which has been widely known for its innovative ideas and
products all over the world. The company from its initial days has always concentrated on
satisfying its consumers through innovative products instead of other aspects of consumer
satisfaction lie lower price range (Thomke & Feinberg, 2012). In this report analysis of
innovation and strategy of the company, identification of its innovative approach, analysis of the
role of the employees in the success of the company and role of Steve jobs will be performed.
Discussion
Innovation and strategy at Apple
Apple has gained the popularity not only on the basis of its innovative products but also
on the basis of its strategies. The company has used strategically approach along with innovation
in order to capture the attention of the consumers and create an effective consumer base. From
the beginning, the strategy of Apple was to gain the attention of the consumers by following a
unique track which is completely different from its competitors (Ghazawneh & Henfridsson,
2013). While the competitors of the organization was focused on enhancing the market value by
producing affordable electronic devices for the larger mass o people, Apple decided to create its
own reorganization by creating high quality innovative product which are costlier than the
products offered by its competitors. The target consumer of the company was the upper middle
class and the elite population. Another strategy implemented by the company in order to gain

2ORGANIZATION CREATIVITY AND INNOVATION
competitive advantage is to include innovation. The product offered to the consumers by Apple
like the iPods, iMac and others has unique features that are not available to the consumers from
any other brands. Besides that apple involved strategies to understand the specific needs of the
consumers. Instead of making the product superficially attractive, the company manufactures
products that are superficially unique, innovative and attractive and internally highly efficient,
user-friendly and are of high quality. Thus the company uses innovation and strategy side by side
in order to be o ne of the best companies across the world.
Apple’s innovation approach as a competitive advantage
Unlike its competitors, the management of Apple, from its initial days has always
concentrated on the quality of its products rather than the quantity. The goal of Apple as a
manufacturer was to diminish the complexity of the product which in turn will enhance the value
of the products to the target consumers. Another innovative approach taken by the management
of Apple in order to understand the needs of the consumers are their ability to go beyond the
superficial trends and gets the essence of the consumer experience. Apple had understood that
the specific need of the consumer involve innovative and high quality products which will be fast
and long-lasting from inside while appealing from outside. In order to meet the requirement of
the consumers, the company concentrated on designing products that are not just eye candy but is
extremely efficient from inside as well. For instance, the iMac was not only about candy colored
computers. It was the first computer that does not needs a fan, is relay quite, posses the best
sound system, wakes up in just 15 seconds and had a superfine display (Toma & Marinescu,
2013). Another example of simplified yet stylish innovation of the company is the iPod. Thus,
Apple, unlike its competitors demonstrated innovation both while designing the model of their
product as well as the efficiency of the same which enhanced its ability to meet all the