Organization Development And Change Management

RUNNING HEAD: Organization Development And Change Management
Woolworths Supermarket, Australia
Organization development and change
management

Organization Development And Change Management
Executive Summary
This report is a discussion about the change intervention and development in a running
organisation to lead the organisation toward the goals attainment with the management of its
employee’s performance. Woolworth’s supermarket is world’s famous industry dealing in the
selling of the groceries, households and petrol at huge level established in 1924. This report
will discuss about the challenges they face and the solution to improve their employee’s
performance. Organisation development with the help of communication, motivation and
intervention can lead the people towards the high target and success of the organisation. This
report will discuss about the SWOT analysis focusing the internal management issues at
Woolworth and will discuss about the process to evaluate a change in the management.

Organization Development And Change Management
Contents
Introduction............................................................................................................... 3
Issue and its effect....................................................................................................... 3
Employee’s poor performance..................................................................................... 3
Dropping regular buyer.......................................................................................... 4
Increase in the core competitors................................................................................4
Employee performance management................................................................................ 4
Planning performance level........................................................................................ 5
Training and development.......................................................................................... 5
Performance appraisal............................................................................................... 6
Review and rewarding performance..............................................................................6
SWOT analysis of Woolworth’s challenges........................................................................7
Strength................................................................................................................. 8
Weakness.............................................................................................................. 8
Opportunities.......................................................................................................... 8
Threats.................................................................................................................. 8
Phases of change management and organizational development.............................................10
Contracting or entry level phase.................................................................................10
Feedback and diagnostic phase..................................................................................11
Planning actions and intervention phase.......................................................................11
Closure and Evaluation phase....................................................................................11
Conclusion.............................................................................................................. 11
References.............................................................................................................. 13

Organization Development And Change Management
Introduction
Development and change are related to each other very closely. Change in the management
lead the development in the organisation and when an organisation needs to develop it needs
to introduce a change in the previous structure and functions (Organisation 2019).
Woolworths is facing many internal and external challenges in the present time. People,
employees and workers of in Woolworth usually avoid adapting the introduced change
because they are comfortable in their old environment (Woolworthslimited.com.au
2016). These changes are very wide and challenging so the managers need to follow an
appropriate process of introducing change for organisation development (Elliot 2017).
Issue and its effect
An organisation needs to develop its management to face the issues and problems occurring
in the day to day business in short term as well as in long term. Woolworths is facing
challenges externally from its competitors and internally with the poor performance of the
employees resulting in the increased number of unsatisfied customers (Woolworths.com.au
2018).
Employee’s poor performance
Department of employees is a very important and risky area for the managements because in
a retailing business they are the direct connectors to the customers (Swann & Stanford
2016). There are many reasons for the poor performance of an employee. In Woolworths
some of the main reasons for employee’s poor performance are
 Constant fear of losing job
 Long duty hours and less pay
 Unable to manage in cross culture environment