Analyzing Potential Negative Backlash from Public Regarding Advertising Campaign

Running head: ORGANIZATIONAL ANALYSIS
Organizational Analysis
Name of the Student
Name of the University
Author Note

1ORGANIZATIONAL ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
1. Analyzing the Potential Negative Backlash from the Public Regarding the Advertising
Campaign.........................................................................................................................................3
2. Understanding the Various Reasons by a Backlash Could Occur............................................6
3. Recommendations that will help the Campaign and the Bank.................................................7
3.1. Launching the CSR Campaign first On Social Media to check Public Reactions............7
3.2. Introducing important Banking Reforms prior to the Launch of the CSR Campaign......8
3.3. Launching the CSR Campaign Successfully in Visual and Print Media..........................9
3.4. Emphasize the Financial Empowerment of Women as part of the CSR Campaign.........9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

2ORGANIZATIONAL ANALYSIS
Introduction
Banks and financial institutions always need to be accountable in their behavior towards
customers in order to be trusted by the latter with their hard earned savings. Customers expect
banking authorities to be transparent and honest in their communication especially when it
comes to banking schemes and initiatives that customers made to sign up for in either the short
or the long term (Arambaru and Pescador 2019). This assignment prepares a report that outlines
the pros and cons of a corporate social responsibility campaign that is undertaken by a bank
that has been recently in the news for all the wrong reasons such as charging deceased
customers for services that have not been provided, withholding payouts for insurance and
several breaches of anti-money laundering laws. The bank has also come in for a lot of criticism
because of its lack of diversity in terms of member composition in the board as well as structure
of the executive. The bank now wishes to undertake this corporate social responsibility campaign
in order to improve its image in the public eye and has developed what is known as community
practice for this purpose. The report is written by a bank employee and it highlights all the major
reservations that are being felt by the employee regarding the CSR campaign that is about to be
undertaken, providing in depth information about why a backlash can be expected and proposing
some recommendations or suggestions that can be taken into consideration by the bank in order
to improve its image and to ensure that its CSR campaign is a success.

3ORGANIZATIONAL ANALYSIS
1. Analyzing the Potential Negative Backlash from the Public Regarding
the Advertising Campaign
The corporate social responsibility campaign being designed and undertaken by the bank
definitely has the best interest of the public at heart. By carrying out such a campaign, the bank
wishes to give the public the impression that the bank is committed to the wellbeing of its
customers and society at large and will do anything and everything in its power to ensure that
customers are able to trust bank with its financial operations. The corporate social responsibility
campaign that has been designed so far is quite impressive. Gender equity forms an important
part of this campaign, with a budget for donation being set aside for contributions that are
going to be made specifically towards issues such as ending domestic violence for women. This
is a major social cause for the bank towards be working towards given that domestic violence is
on the rise and women in particular tend to be the worst possible victims of domestic violence. It
is also impressive that the bank is going to reach out to community members to find out about
possible ways and means by which it can contribute to the development of society and
community. However, there are a number of ways by which this corporate social responsibility
campaign undertaken by this bank can background. For one, people are more interested at the
moment in being able to keep their money in a bank that charges a low rate of interest rather than
one that works towards the upliftment of women. While working towards a cause as serious as
ending domestic violence for women is definitely going to make people impressed to some
degree, it is not going to keep them happy for too long. The urgent need of the hour is for the
people in the community and especially the bank’s customers to be able to trust the bank with
their savings. They need to know that they can invest their hard earned money in savings
schemes that are offered by the bank and earn an interest on it. They do not want to be charged