Organizational Analysis

This research focuses on the implementation of a marketing campaign by a bank and the potential backlash from the public. It analyzes the reasons for backlash using theories on social behavior and suggests strategies to overcome risks and improve brand image. The research also discusses the perspectives of social and organizational isolation from society. The methodology involves qualitative analysis and the use of sociology theories. The document type is a research paper on Organizational Analysis.

Running head: ORGANIZATIONAL ANALYSIS
ORGANIZATIONAL ANALYSIS
Name of the student
Name of the university
Author note

1ORGANIZATIONAL ANALYSIS
Executive summary:
This research will be based on the implementation of the marketing campaign by a bank. The
probable backlash from the public due to this marketing campaign will be analyzed along
with identifying their reasons. This will be conducted with the help of some theories on social
behaviour. The methodologies which will be used for the research will be highlighted. The
risks associated with the campaign will be analyzed along with stating the suitable strategies
which can help in overcoming those risks with success. Lastly, a critical analysis will be
made on the risks and the strategies to be undertaken.

2ORGANIZATIONAL ANALYSIS
Table of Contents
Introduction:...............................................................................................................................3
Problem statement:.................................................................................................................3
Perspective of social isolation:...............................................................................................3
Perspective of Organizational Isolation from Society...........................................................3
Methodology:.............................................................................................................................4
Sampling:...............................................................................................................................5
Literature review:.......................................................................................................................5
Risk Analysis Recommendations to your Organization:...........................................................6
Critical discussion:.....................................................................................................................7
Conclusions:...............................................................................................................................8
References:.................................................................................................................................9

3ORGANIZATIONAL ANALYSIS
Introduction:
The marketing campaign of the bank has been planned on the basis of bringing a positive
change in the reputation which has been lost due to a number of scandals. The marketing
campaign has a positive aspect as well. This is due to the fact that the campaign is supportive
on the protest and action on violence against women (Salter 2016). For the safety and respect
of women in the society, this campaign can be considered a social responsibility of the bank.
If the benefits for the bank from this campaign can be analyzed, this can help the bank to
increase its brand image and eliminate its negative image in the corporate world. However;
backlash can occur from the part of the society who can perceive this campaign as feminism
based and biased to the male section of the society.
Problem statement:
The main problem can come due to the backlash from a major percentage of people of the
society as they can think the decision as gender biased and a desperate effort from the part of
the company to revive its reputation.
Perspective of social isolation:
Social isolation in the case of individuals occurs when a major section of people of the
society isolates them from taking part in any social activities. These individuals become
detached from the society and deprived of many social benefits that other individuals can
access. Social isolation occurs when the activities or the decisions taken by a particular
individual are not accepted by the society and the individual gets backlash. The result of the
social isolation varies from loneliness, depression and even suicidal attempts (Holt-Lunstad et
al 2015). In the scenario of social isolation, individuals tend to get depressed and lost due to
the inability to implement new decisions and progress in the society.
Perspective of Organizational Isolation from Society
Similar as individuals, even organizations can also become isolated from the society due to
their low reputation and the decisions which are not supported by the major section of people
of the society. The backlash can occur when the society does not accept the decision. This
happens when they feel that the decision in not ethical or being bias to a certain section of

4ORGANIZATIONAL ANALYSIS
people. In case of the organizational isolation, the companies find it extremely difficult to
implement the decision and due to protests from the society, these organizations even tend to
stop the decisions to be implemented in the business. In case of the bank, the isolation can
come from the backlash from certain sections of the society over the decision (Jarzabkowski
et al 2016). For many, this decision can be perceived as feminist one and only favouring the
female. For many the decision can be perceived as a desperate attempt to revive the brand
image. Although this decision can be acceptable to some people of the society especially by
some the women population, however; problems would arise when some individuals or
organizations can consider this action as gender biased and unethical. This is what can make
the company isolated from others. There can be conflicts of the bank with other banking
organizations or other people of the society which can result in failure to implement the
campaign. This can be considered as the Radical Structuralist Paradigm, due to which there
can be constraints regarding implementation of the marketing campaign (Starnawska 2016).
With the protest against the campaign from the society, this bank may fall into risks of
getting socially isolated.
Methodology:
In the situation of conducting the research on the social issues that can be prevalent with the
marketing campaign of the bank, qualitative analysis will be conducted. This analysis will be
based on using the theories of sociology for understanding the reasons for the backlash. The
theories will be also based on the four paradigms of sociology which will help in determining
the perspectives of different people of the society. The problems that have been identified
will be matched with the paradigms and this will help in assessing the steps that can be taken
by the bank to overcome the challenges. Deductive approach will be used for conducting this
research as the theories will be tested and the main findings from the research will be based
on the analysis of the theories (Sik 2015). Due to the use of qualitative analysis,
interpretivism philosophy has been taken for this research. With the use of this philosophy,
the human interest can be perceived which will be extremely important in the process of
understanding the perception of the people of the society who can criticize the decision of the
marketing campaign.
The campaign on the #meToo movement is becoming an important part of the society in
which women are gaining the confidence to express their concerns against the violence or
sexual torture against them. Therefore; with the structural-functional paradigm, the social

5ORGANIZATIONAL ANALYSIS
behaviour of the people can be perceived (Lyubashits et al 2015). The feminism paradigm
can be also taken as an important theory on this research as for some section of people; the
decision of the bank is based on the feminist approach leaving the concerns or problems that
are affecting the male population as well. In this regard, the social-conflict paradigm can also
come in this place, as the conflict is regarding the distribution of power (Wesselmann, Wirth
and Bernstein 2017). This can be visible due to the traction from the part of thee higher level
executives. On the other hand, many of the employees are being supportive to the campaign.
This is showing the point of difference which has the ability to create conflicts among the
stakeholders of the bank. The Symbolic interaction paradigm can come into this analysis as
the perception on the decision can vary from people to people depending on their thinking or
behaviour towards the impact of the marketing campaign. Some sections of the people might
think that if the campaign becomes successful, then women can misuse the support causing
problems for the men. Therefore; the research methodologies that would be used will use all
these theories and will analyze the information that will be received by comparing the
perception of the people through these.
Sampling:
Purposeful sampling will be used which will help in analyzing the purpose of the research
through the data that would be collected. This will further help in conducting the analysis of
the data that would be sampled.
Literature review:
Authors Callaghan (2016) highlighted the Radical Structuralist Paradigm as the theory which
is based on distribution of power which can result in conflicts and indicated that the
resistance can come from the people of the same society due to difference in the interests. In
case of the bank, the difference of view among the high level executives can be considered as
based to this theory. Along with this, due to the conflicts, there can be challenges for the bank
to implement the marketing campaign with purposeful effect. Author Munro (2016) perceives
the paradigm of feminist theory as the behaviour of certain section of people in the society
which is more inclined towards the benefits of thee female. This theory has both positive and
negative impact. The positive impact can be perceived in terms of protecting women from the
violence that is caused by men along providing them with the respect in the society. The
negative aspect can come from the decisions which can become biased and can result in the

6ORGANIZATIONAL ANALYSIS
suffering of men. This means that men can get deprived of the facilities that women can get
due to the feminist approach of certain people or organizations. The protest on the campaign
that the bank has planned can come from this negative aspect.
Author Rahim (2017) analyzed the theory of social conflict which can result due to thinking
differences among the people of the same society. This is because; the behaviour of some
people of the same society can be different from that of others. Therefore; if a certain section
of people think about a particular decision to be implement, they may not get the support
from others. Even, the other section of people of the same society can create resilience on the
decision which is going to be implemented and this can result in failure on implementation of
that decision. This is what has been for the bank as due to the difference in thinking, there can
be protest from individuals from the company or even from the individuals from outside the
company. Authors Carter and Fuller (2017) demonstrated about the theory of symbolic
interactionism in which the behaviour of thee people depends on the particular objects or
events in the society. This means that their thinking about the meaning of the action can be
different in accordance with their behaviour. In the scenario of the bank, the backlash can
occur due to these differences in the thinking among the people and can even result in failure
in the marketing campaign.
Authors Zhu and Chen (2015) indicated the profitable use of social media for conducting
marketing campaigns. In the case of the investment of the company on conducting the
#meToo movement campaign through social media can be profitable as this will help in
gaining the attention of a large number of people. However; there would be possibility of
backlash from certain section of social media users as well. Authors Rodrigues (2016)
indicates the femvertising as a risk as the male section and even some female can consider it
as feminist one. Due to the fact that the current society is still male dominated, therefore;
there can be risks regarding losing out on male customers.
Risk Analysis Recommendations to your Organization:
The implementation of the campaign can face many risks which the bank needs to assess
well. Due to the fact that the campaign will use the platform of social media, therefore; the
protest or backlash can become wider. Even there can be some section of users of social
media who can criticize on the campaign by stating it as a feminist approach and this can
result in negative reputation for the bank. Further, another risk can come if the shareholders

7ORGANIZATIONAL ANALYSIS
or majority of the members of the high level management back out of the campaign. This can
result in huge conflict which can even impact on the business of the bank. Even though the
plan is to enhance the brand image and revive the reputation of the bank, however; these
issues can result in further downfall of the reputation and can affect the business
significantly. Another risk can come in the form of backlash from the public and this can be
predominant especially from the male section as they might think the decision of the bank as
unethical one. If the majority of the public become against the campaign, then it can become
a big failure. This risk can further another risk in terms of losing out the number of customers
as many of the existing customers can withdraw their accounts from the bank and this can
result in huge financial losses. The advertisement of the marketing campaign can be called as
“femvertising” and this means that the campaign is more based on the benefits of the females
and thus for some public, it can be considered as gender biased one (Drake 2017). This type
of advertising has the probability of increasing risks for the companies who are responsible to
develop it. The risks are based on the backlash that these companies can get from the men.
Therefore; all these risks can be critical to be analyzed and mitigated for the success of the
marketing campaign. The strategies are required to be made as such that these risks can be
countered effectively.
In the process of solving these risks, femvertising can be also used as a positive aspect as this
is different from those advertisement campaigns in which the females are portrayed. With the
proper use of femvertising, the reactance of ad among the female can be reduced significantly
(Perez, Pilar and Gutierrez 2017). This means that the positive use of the advertising can help
the bank to overcome the challenges that can occur due to criticism from the public.
Management of the bank should focus on making the public understand about the social
impact of this campaign. That is the main mission of the campaign should be made aware to
the public by which their support can be received significantly.
Critical discussion:
The backlash from the public can be extremely impactful in the process of implementing this
campaign with success. However; with proper analysis on the risks and the impact of those
risks on the business can be assessed. This will be important in the aspect of improving the
strategies by which the marketing of this idea can be implemented. The necessity will be also
on getting the support of all the stakeholders of the bank. The theories on social behaviour of
the public can be difficult to analyze as each and every people have different perception to

8ORGANIZATIONAL ANALYSIS
the decision (Amodio 2019). The paradigms of the behaviour are critical to assess and
therefore; the solution can be in the terms of making these public aware of the benefits and
social impacts that the campaign can have provide. The growing cases of violence against
women can be addresses purposefully with the help of this marketing campaign and
therefore; importance should be given on marketing the idea as such that it can show the
benefits that would be provided in terms of women empowerment in the society. This means
that if the public are able to understand the benefits and the social impact, then most of them
will not backlash at the decision. Corporate social responsibility can be formed in an efficient
way if the bank is able to assess the impact of the strategies well before implementing it. In
this regard, the involvement of the stakeholders can be extremely beneficial as this can help
the bank to get various ideas and support regarding the execution of the plan. Authors Lim
and Greenwood (2017) highlighted about the importance of stakeholder engagement in the
process of achieving the CSR goals with success. Therefore; the differences of the behaviour
of the public can be assessed by engaging them in the decision making process. Social media
can be considered as an effective place from where ideas and feedbacks of the users can be
taken and this can help in getting the ideas on proper use of the campaign. By analyzing the
Radical Structuralist Paradigm, the power distribution in the bank can be assessed well and
through this, the senior management can be engaged to take the effective decisions.
Conclusions:
By analyzing the probable risks that can come for the bank from the backlash of the public,
certain strategies have been developed. With the help of theories on human sociology, the
reasons for the backlash have been identified and these reasons can be also considered as the
risks for the bank. Proper methodologies that have been used for the research have been
defined and this also helped in providing a critical analysis on the strategies that would be
taken.

9ORGANIZATIONAL ANALYSIS
References:
Amodio, D.M., 2019. Applying interdisciplinary innovations to advance theories of social
behavior: Response to Van Dessel and colleagues. Trends in cognitive sciences, 23(6),
pp.449-450.
Callaghan, C.W., 2016. Critical theory and contemporary paradigm differentiation. Acta
Commercii, 16(2), pp.59-99.
Carter, M.J. and Fuller, C., 2015. Symbolic interactionism. Sociopedia. isa, 1, pp.1-17.
Drake, V.E., 2017. The impact of female empowerment in advertising (femvertising).
Journal of Research in Marketing, 7(3), pp.593-599.
Holt-Lunstad, J., Smith, T.B., Baker, M., Harris, T. and Stephenson, D., 2015. Loneliness and
social isolation as risk factors for mortality: a meta-analytic review. Perspectives on
psychological science, 10(2), pp.227-237.
Jarzabkowski, P., Kaplan, S., Seidl, D. and Whittington, R., 2016. On the risk of studying
practices in isolation: Linking what, who, and how in strategy research. Strategic
Organization, 14(3), pp.248-259.
Lim, J.S. and Greenwood, C.A., 2017. Communicating corporate social responsibility (CSR):
Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public Relations
Review, 43(4), pp.768-776.
Lyubashits, V.Y., Mamychev, A.Y., Mordovtsev, A.Y. and Vronskaya, M.V., 2015. The
socio-cultural paradigm of studies of state authority. Mediterranean Journal of Social
Sciences, 6(3 S6), p.301.
Munro, V.E., 2016. Contesting the dominant paradigm: Feminist critiques of liberal legalism.
In The Ashgate research companion to feminist legal theory (pp. 25-42). Routledge.
Pérez, M.P.R., Pilar, M. and Gutierrez, M., 2017. Femvertising: female empowering
strategies in recent spanish commercials. Investigaciones Feministas, 8(2), pp.337-351.
Rahim, M.A., 2017. Managing conflict in organizations. Routledge.

10ORGANIZATIONAL ANALYSIS
Rodrigues, R.A., 2016. Femvertising: empowering women through the hashtag? A
comparative analysis of consumers' reaction to feminist advertising on twitter (Doctoral
dissertation, Instituto Superior de Economia e Gestão).
Salter, M., 2016. ‘Real men don't hit women’: Constructing masculinity in the prevention of
violence against women. Australian & New Zealand Journal of Criminology, 49(4), pp.463-
479.
Sik, K., 2015. Tradition or modernism in grammar teaching: deductive vs. inductive
approaches. Procedia-Social and Behavioral Sciences, 197, pp.2141-2144.
Starnawska, M., 2016. Social Entrepreneurship Avenues for the Field Development through
Research Paradigm Intersection Discussion. Humanities and Social Sciences, 21(4), pp.245-
255.
Wesselmann, E.D., Wirth, J.H. and Bernstein, M.J., 2017. Expectations of social inclusion
and exclusion. Frontiers in psychology, 8, p.112.