Organizational Analysis

Running head: ORGANIZATIONAL ANALYSIS
ORGANIZATIONAL ANALYSIS
Name of the student
Name of the university
Author note

1ORGANIZATIONAL ANALYSIS
Executive summary:
This research will be based on the implementation of the marketing campaign by a bank. The
probable backlash from the public due to this marketing campaign will be analyzed along
with identifying their reasons. This will be conducted with the help of some theories on social
behaviour. The methodologies which will be used for the research will be highlighted. The
risks associated with the campaign will be analyzed along with stating the suitable strategies
which can help in overcoming those risks with success. Lastly, a critical analysis will be
made on the risks and the strategies to be undertaken.

2ORGANIZATIONAL ANALYSIS
Table of Contents
Introduction:...............................................................................................................................3
Problem statement:.................................................................................................................3
Perspective of social isolation:...............................................................................................3
Perspective of Organizational Isolation from Society...........................................................3
Methodology:.............................................................................................................................4
Sampling:...............................................................................................................................5
Literature review:.......................................................................................................................5
Risk Analysis Recommendations to your Organization:...........................................................6
Critical discussion:.....................................................................................................................7
Conclusions:...............................................................................................................................8
References:.................................................................................................................................9

3ORGANIZATIONAL ANALYSIS
Introduction:
The marketing campaign of the bank has been planned on the basis of bringing a positive
change in the reputation which has been lost due to a number of scandals. The marketing
campaign has a positive aspect as well. This is due to the fact that the campaign is supportive
on the protest and action on violence against women (Salter 2016). For the safety and respect
of women in the society, this campaign can be considered a social responsibility of the bank.
If the benefits for the bank from this campaign can be analyzed, this can help the bank to
increase its brand image and eliminate its negative image in the corporate world. However;
backlash can occur from the part of the society who can perceive this campaign as feminism
based and biased to the male section of the society.
Problem statement:
The main problem can come due to the backlash from a major percentage of people of the
society as they can think the decision as gender biased and a desperate effort from the part of
the company to revive its reputation.
Perspective of social isolation:
Social isolation in the case of individuals occurs when a major section of people of the
society isolates them from taking part in any social activities. These individuals become
detached from the society and deprived of many social benefits that other individuals can
access. Social isolation occurs when the activities or the decisions taken by a particular
individual are not accepted by the society and the individual gets backlash. The result of the
social isolation varies from loneliness, depression and even suicidal attempts (Holt-Lunstad et
al 2015). In the scenario of social isolation, individuals tend to get depressed and lost due to
the inability to implement new decisions and progress in the society.
Perspective of Organizational Isolation from Society
Similar as individuals, even organizations can also become isolated from the society due to
their low reputation and the decisions which are not supported by the major section of people
of the society. The backlash can occur when the society does not accept the decision. This
happens when they feel that the decision in not ethical or being bias to a certain section of