Organizational Analysis Case Study 2022

Organizational analysis
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1. Table of Contents
2. Introduction.......................................................................................................................2
1.1 Problem Statement.......................................................................................................2
3. Methodology......................................................................................................................2
4. Literature Review.............................................................................................................4
5. The objectives....................................................................................................................5
6. Research questions:..........................................................................................................5
7. Research design.................................................................................................................7
8. Solution Development and Proposal...............................................................................7
9. Discussions and Conclusions............................................................................................9
10. References........................................................................................................................10
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2. Introduction
The purpose of this study is to lead an organization with a framework for managing
reputational risk. The reputation of the organization is considered as the stakeholders’
perception of the company that determines the organizational value. The reputation of a
company is defined by the brand image which enables the company to attract more
employees, customers and shareholders. The study analyses the elements that governs the
organizational reputations like employee morale, community practice, customers’ loyalty etc.
The reputation of a company is determined by social media indicator as it is engaged in their
marketing toolbox. The social media represents the perception of the stakeholders by
empowering them to say their views. The current business described in the case study is
negatively criticized in their social media campaign which weakens their brand image, rather
the position. The following report review the literature, analyses the findings and proposes
framework to the company.
1.1 Problem Statement
 The firm is concerned with the influence of social media affecting the brand image
and consequently the company bottom-line.
 Threat of social media on an organization determined by the degree of interaction of
employees on the social media campaign.
 The risk of employee management on social media.
3. Methodology
Which two paradigms will you use to analyses the problem?
The study uses the ‘Neohumanism’ paradigms and the ‘Radical Structuralist Paradigm’ for
analyzing the problems.
‘Neohumanism’ paradigm
Neohumanism is an anti-organizational concept of social studies. It is also termed as Radical
humanism. This paradigm gives answers to the subjects of radical change, modes of
domination, emancipation, deprivation and potentiality. The neohumanism analyses these
subjects through subjective lenses. This paradigm outlines the principle of human
consciousness; it sees the ideology of individual human being as an independent persona
irrespective of his macro distinctions. Smircich (1983) refutes the argument claimed in
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neohumanism theory as he describes human consciousness cannot transform the reality or
bring social schanges. It adopts nominalistic, antipositivistic, voluntaristic and ideographic
views for analyzing social conflicts. The purpose of the neohumanism paradigm study in
organizational analysis is reflected on the reconciliation of the social organization ad
individual freedom. The concept of neohumnaism is developed by Manabendra Nath Roy. He
claims that the party politics radically changes the perception and assumption; behind the
party-politics, there is a presence of humanism which lead to this radical changes. The radical
humanism or neohumanism perspective supports the people to remodel their own perception
on reality and take actions based on that. This paradigm is named on ‘humanism’ as it
concentrates on the studies of human needs and circumstances.
Methodology for avoiding, as best as possible, individual employees from being partisan to
this conflict:
This study reflects on the partisan conflicts among employees and organization which led
them to negative brand image in social media as they prefer not to disclose their individual
thoughts in public. The operating country of the company, described in the case study, has
multiple political parties. The political disagreement of the employees of the chosen
organization led them to hide their views on the community practice issue, campaigned in
social media, as there were controversies of ideology and the employees hesitate to open their
mind in front of the top-ranking executives present in the campaign. This study finds that the
neohuman paradigm which identifies the individual’s ideology or consciousness can also
impact on the social change (Hatch and Schultz 2010). For example, the employees’ avoiding
of support on a political view turns into an economic result by creating negative brand image.
So, the radical social change does not always lies on the structure of the society, rather the
ideology of individual people motivates the social change.
Radical Structuralist Paradigm
According to the perspective of ‘Radical structuralism paradigm’, human actions are
predefined by the socio-economic contradiction. As structuralism stressed on the objective
reality of the social structure, radical structuralism analyses the macro elements of social
structure such as race, religion, class or culture. According to this paradigm radical change is
the part of social reality which is inevitable. This paradigm outlines the concept of radical
change, modes of domination, emancipation, deprivation and potentiality. Unlike the
neohumanism, it has objective perception of societies (He et al. 2016). The radical
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