Organizational Analysis of Sony

Running head: ORGANIZATIONAL ANALYSIS OF SONY
Organizational analysis of Sony
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ORGANIZATIONAL ANALYSIS OF SONY
Table of Contents
Introduction:...............................................................................................................................2
Organizational culture of Sony Corporation:.............................................................................2
Marketing scenario analysis of Sony Corporation:....................................................................3
SWOT analysis:.........................................................................................................................3
Analysis of Porters five forces:..................................................................................................5
Organizational culture of Sony:.................................................................................................6
Supply Chain of Sony:...............................................................................................................6
Ethics:.........................................................................................................................................7
Competitors of Sony:.................................................................................................................8
Corporate Social responsibility:.................................................................................................8
Recommendation:......................................................................................................................9
Conclusion:................................................................................................................................9
Reference list:...........................................................................................................................10

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ORGANIZATIONAL ANALYSIS OF SONY
Introduction:
The presentation summarizes the research and results of analysis of organization.
Organizational analysis of Sony is conducted by performing internal and external analysis.
The marketing analysing the organization internally is done by employing the model of
SWOT, explaining the culture of organization for customer satisfaction. External assessment
is done by analysing the company using employing Porters five forces.
Organizational culture of Sony Corporation:
Function based group- It involves the business function of Sony such as research and
development, which has the objective of supporting the functional effectiveness and
efficiency (Dhillon & Gupta, 2015). The function-based group involves CEO, R & D,
Finance, engineering, legal and compliance logistics, human resources and sales and
marketing.
Geographic divisions- This structural characteristic has least significance in the
organizational structure of Sony. The objective of this division is to plan, finance and
strategise decision-making. The geographic divisions of Sony comprises of US, Japan, Asia-
pacific, Europe, China and other areas.
Business type division- A division based on the type of product and type of business
is maintained in this organizational structure. The focus of company is on the main segments
that is device, games, music and pictures. Some of the segments include business of storage
media, picture business, energy business, business of mobile communication and sound and
home entertainment business (Rita et al., 2018).

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ORGANIZATIONAL ANALYSIS OF SONY
Marketing scenario analysis of Sony Corporation:
SWOT analysis:
Strength-
Product differentiation- The product mix of Sony comprise of several other products
that is targeted towards different segments of market. Sony sells a range of products such as
DVD players, televisions, computers, digital cameras, video game systems, lithium devices
and memory devices.
Innovation- Sony has a rich heritage of technical expertise and is well synonymous
with technological excellence. One of the latest innovations of company is a crystal LED
television and development of magnetic rerecording tape, which are being served as video
play back of high definition.
Strong brand-Sony Corporation is considered as one of the strongest market that helps
in offering customers with new products. In addition to this, the diversified business of
company also contributes to development of brand strength. The stability of business of Sony
is improved and the market-based risks is limited due to the diversification ((Dhillon & Gupta
2015).
Quality- The products of Sony mainly television are marketed as the high quality
product and the company implements a quality control program for monitoring the responds
of customers to toward its services and products.
Weakness:
Database and network vulnerability- Sony is experiencing an increasing vulnerability
to the database and its network because of increasing reliability on the online services. This is