Organizational Analysis for CSR Campaign of a Bank

Organizational Analysis
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Table of Contents
1. Introduction..................................................................................................................................2
1.1 Problem statement.....................................................................................................................2
2. Methodology................................................................................................................................4
3. Literature review..........................................................................................................................6
4. Recommendations for risk analysis in the chosen organization..................................................9
5. Critical discussion......................................................................................................................10
6. Conclusion.................................................................................................................................10
References......................................................................................................................................12
Appendix........................................................................................................................................14
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1. Introduction
Every business organization needs to operate in a way that executes its social responsibilities.
However, it is not a legal requirement but a good practice that needs to adopt for addressing
social and environmental issues (Botha & Reyneke, 2013). Nowadays, every organization is
going to take CSR activities to boost their social responsibilities. However, often public show
negative reaction to a CSR campaign if the areas of CSR campaign are not considered properly.
As a result, the organization often face negative backlash from the public while conducting a
CSR campaign. According to the given scenario, the bank has been facing challenges due to
creating a series of scandals. In order to improve its current image such bank has decided to
conduct a CSR campaign by using social media platform. This current study deals with problems
associated with CSR campaign and recommendation for it.
1.1 Problem statement
As per the given scenario, the bank has accused for a series of scandals as it took charge from
deceased customers for service, holds payout for insurance and breaches of anti-money-
laundering law. On the other hand, this bank has lack of diversity in its members and board
executives. Such incidents create a negative image of this organization on public mind. Hence,
the bank has decided to conduct a CSR campaign to improve its image and explore its social
responsibilities. They have arranged a budget to donate the non-profit organization specially,
which is associated with removal of violence against women. The executive have considered the
social media to advertise their campaign. Despite these initiatives the public may show negative
reaction to this campaign, which will affect its effectiveness (Logan, 2016).
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In order to make a campaign successful a collaborative work is required. In the context of this
bank, there is lack of diversity among the executives and members, which ensure that problem,
will be occurred during the campaign. One of the major areas that need to consider is the needs
of public. However, the bank needs to recognize their customer needs first before organizing the
campaign. The values of different people in a target group differ (Choi & La, 2013). Hence, if
this campaign fails to create value for the society then it will be failed as public will not accept
this campaign. On the other hand, the advertising will be done via social media, which may not
be accepted by the old population. The bank has different aged customers and they need to create
value for all while exploring their social responsibilities. Hence, the bank needs to consider
traditional advertising method besides digital technique to remove public resistance to this
campaign.
Another thing is the expenditure spent on CSR, which may influence the public negatively (Lii et
al., 2013). It has been noted that the bank has decided to donate a charitable fund this may
include high cost. Previously the bank took charge from the public and now expenditure on CSR
activity may create negative thoughts in public mind. Moreover, an effective communication
with the customers and staff need to consider while conducting the CSR campaign. Therefore,
workplace diversity needs to consider for developing CSR campaign otherwise the public will
isolate this company and show resistance to their CSR campaign. Apart from this social isolation
and organizational isolation are two major barriers that affect the CSR campaign.
1.1.1 Perspectives of social isolation
Social isolation is a major negative aspect of society that impacts on the health and mind of the
individuals. As per the given scenario, the bank has taken initiative to improve the society by
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