Leadership Traits Analysis:
The leadership traits have been analysed for the purpose of identifying the type of leadership provided
by the new CEO. The advantages and disadvantages are discussed below.
Transactional Leadership Theory:
In transactional leadership, the leader enforces punitive measures for lack of performance and at the
same time rewards the subordinates for good performance. This type of leadership is undertaken by the
managers in some organizations. This type of leadership is not often liked by many employees as it
encompasses punishing the employee due to non-achievement of some objectives. In case of the CEO of
the organization in the case study, one cannot observe the traits of a transactional leader as there were
no big rewards for good performances and punishments or negative re-enforcements for lack of
performance. Some managers indulged in unethical activities such as the purchasing of inferior quality
of raw materials in manufacturing one of the core products of the brand.
Transformational Leadership Theory:
Transformational leadership is about ensuring more employee participation in key decision-making
processes. It is adopted by the majority of the leaders in modern organizations those are progressive-
minded and believe that it is essential to empower employees to take decisions. Transformational
leaders emphasize the team-building and collaboration between the different employees in the team
such that they can undertake the required changes to be adopted by the organization for ensuring
adaptability to the changing market dynamics. Transformational leaders are exceptional mentors and
they also lead by example which inspires the followers. In respect to the current CEO of the organization
in the test case, it is not possible to find any trait of transformational leadership otherwise the
organization would not have faced such a debacle regarding one of its major products (Hanks, 2017).
Behavioural Leadership Theory: