Strategic Development Tools for Improving Business Operations

Running head: ORGANIZATIONAL BEHAVIOR
Organizational Behaviour
Name of the Student
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1ORGANIZATIONAL BEHAVIOR
Introduction
The essay helps in identifying the different kinds of strategic development tools which
play a major role in improving the different activities which are performed by the companies
in order to identify the different issues or the advantages which can be gained by them and it
will be beneficial for the overall success of the firm in an accurate manner.
SWOT Analysis
It is considered as the respective strategic planning technique that is used in helping
the person or the organization in identifying the different strengths, weaknesses, opportunities
along with threats which is related to the business planning and the competition in the
business (Noe et al. 2017). Moreover, it is intended as to specify the different kinds of
objectives of the respective business venture or the project as to identify the internal or
external factors which can prove to be favourable and unfavourable for the business.
Strengths- It mainly focuses on the different kinds of characteristics of the project
which will help them in gaining competitive advantage over others (Laudon and Laudon
2016)
Weaknesses- It helps in analysing the different features of the business which is the
disadvantage in relation to the other competitors present in the market (Lasserre 2017)
Opportunities- It focuses on the different elements present in the environment which
could exploit the advantage of the company (Korableva and Kalimullina 2016)
Threats- It is inclusive of the different elements which can cause huge trouble for the
business or the project
For Instance- SWOT Analysis of Nike

2ORGANIZATIONAL BEHAVIOR
Strengths
It is one of the world’s number one shoemaker
It is one of the global brands
Weaknesses
Income of business heavily dependent on shares of footwear market
It is price sensitive
Opportunities
Product Development offers Nike different opportunities for success
Opportunity to develop products such as sunglasses or jewellery (Nike.com 2019)
Threats
Exposure to international nature of trade
Competition in the sports shoes market
PESTEL Analysis
It is considered to be the other strategic management tool which helps in identifying
the different kinds of macro-environmental aspects which can create huge impact on the
business and performance of the company (Karadag 2015). The respective tool is helpful
when starting a business or the other companies which are present in the market for many
years.
Political- It helps in determining the different factors wherein the government norms
and policies can affect the business in a positive or negative manner which includes the taxes
from government or stability in the economy (Hitt, Ireland and Hoskisson 2016).