Organizational Behaviour - Vodafone Assignment

ORGANIZATIONAL
BEHAVIOUR

Table of Contents
EXECUTIVE SUMMARY ....................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Primary research of company background..................................................................................2
Secondary research of motivation, communication and culture of organization........................4
Analyse and evaluate difference between primary and secondary research...............................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.....................................................................................................................8
Appendix .........................................................................................................................................9

EXECUTIVE SUMMARY
This report was included It includes areas of research dedicated to improving job performance,
increasing job satisfaction and promoting innovation. This also included primary research of
motivation, communication and culture of organization. Than it included secondary research
through model like Hofstede, Maslow and Shannon. Employees and members also share their
ideas and motivate as also because they can express their feelings. Hofstede This model includes
five dimensions which are power distance, individualism, masculinity, uncertain avoidance and
term orientation.
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INTRODUCTION
Organizational behaviour is the study of both group and individual performance and
activity within an organization. It is process of understand behave of human inn organization. It
includes areas of research dedicated to improving job performance, increasing job satisfaction
and promoting innovation (Ashkanasy and Dorris, 2017). So organizational behaviour is a study
and application of knowledge about how people act within organization. This report present
Vodafone organization. It is a public limited British multinational organization and it was
founded in 1991 by Ernest Harrison. Vodafone is a telecommunication organization that operate
their business at global level. This report will be included primary research and secondary
research about motivation issues, communication and culture.
MAIN BODY
Primary research of company background.
In which approach of motivation you feel good and that helps to raise productivity?
Manager 1 :- They should apply incentive and reward approach for fulfil needs to their
employees and members.
Manager 2 :- organization should use and apply to health and safety approach for motivate to
employees.
Manager 3 :- organization should use incentive and reward approach and provide reward
according to their performance.
Interpretation :- from above checklist of interview that shows about approach of
motivation to raise productivity. So this interview include three managers of Vodafone for
evaluate and understand their suggestion so manager first said that for Vodafone organization,
incentive and reward approach is best because through this approach employees motivates and
do work efficiently and effectively. Vodafone also has need to evaluate and analyse performance
of members of organization and then provide incentives. Manager 2 said that health and safety
facility like health insurance, safety tools should provide by organization to employees so this
thing also helps to motivate them and productivity increase. Manger 3 also give suggestion about
incentive and reward approach so maximum responders give respond about incentives approach.
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Which type of culture should follow by organization for management of employees
behaviour?
Manager 1 :- Organization has need to follow role culture because this culture helps to give
responsibility according to their interest.
Manager 2 :- Organization should follow task culture because it helps to maintain coordination
between people.
Manager 3:- Role culture is better for Vodafone and through this employees behaviour
automatically maintain.
Interpretation :- from above checklist Vodafone conduct interview and told about
culture of organization that members prefer in organization so manager 1 said that in Vodafone
role culture should be applied because this culture provide freedom to employees and members
to do work according to their own interest. Organization also gives roles and responsibility
according to specialization of employees. Manager 2 said that they should follow task culture
because it helps to establish coordination among employees and members of organization. They
complete given task with in time and achieve goal. Manager 3 said about role culture and
maximum responders reply about role culture because employees do work in organization
according to their own interest. So this is the best method.
Which types of communication method helps to improve effective interaction between
members of organization?
Manager 1 :- In organization oral method should use because it is best and also save time of
employees.
Manager 2 :- I partially agree with oral method because face to face communication is the best
subpart of oral communication, so they have to need focus on this method.
Manager 3 :- I also agree with face to face communication.
Interpretation :- from above checklist it shows that in conducted interview in Vodafone
organization. Interviewer told to employees about communication method so manager 1 said that
oral communication is the best method for Vodafone, and they should use to this because
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through this, time save of people, and they can interact and share any information with each
other from anywhere. Manager 2 said that face to face communication is best in oral
communication that helps in prevent conflicts and misunderstanding. This method also establish
coordination between members of organization. Manager 3 give suggestion that face to face
communications is the best and this helps in prevent misunderstanding and reduce disputes. So
maximum responders give responds about face to face communication.
Secondary research of motivation, communication and culture of organization.
Motivation theory of Maslow:-
According to secondary research of motivation of Vodafone, organization found many
types of needs that explained below. Through this theory of motivation Vodafone improve
performance of individuals and team. It includes five stages of needs that are essential for
employees and members of organization.
Physiological :- this includes most basic needs of human like food, water and sleep.
Without fulfil of these needs they can not do any work in proper manner. So Vodafone fulfil this
needs of employees that they easily fulfil their needs and wants. If they satisfy from this need, so
they do work with their full efforts and achieve goal.
Safety:- it includes security, safety and stability that is secondary needs of human and
employees of Vodafone. So organization provide safety facility to employees that helps in
motivate to employees (Wu, 2016). It satisfies safety needs through provide insurance, medical
facility against accident so this helps yo motivate, and they do work in organization with their
full efforts. According to primary research employees and members wants to get health and
safety facility.
Belonging :- employees has also needs of contact with people. They always want to
make relationship. They also expect acceptance, friendship and caring from other people.
Employees of Vodafone spend their most time in make relationship with other. This thing also
provide satisfaction to them, and they feel belongingness with society. Organization also focus
on this concern. It fulfils this needs only to increase profit and productivity.
Esteem :- after fulfil and satisfy to social needs, employees expect to esteem needs that
includes self-respect. Employees expect in Vodafone that other members give me respect so this
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needs also important for people. According to primary research Vodafone provide reward and
incentives to employees according to their performance.
Self actualization :- after fulfil and satisfy to all needs. Than employees of organization
wants to develop to themselves with their experience. That means Vodafone provide opportunity
to them for improve and develop their position (Matta, 2015). It gives promotion to employees
and this thing helps in motivate to members of organization, so they give major contribution in
increase profitability and productivity.
Shannon and weaver model of communication :-
This model is make design to mirror the functioning of radio and telephone technologies. It
includes three primary parts like sender, receiver and channel. This model is more technological.
Sender :- it is important part of this model because sender is a person who spoke about
any informations.
Receiver :- it is also a part of communication that refers to person who listen and receive
about any informations.
Channel :- channels is a source that fill gap between sender and receiver.
Decoder :- it is a machine used to convert signals or binary into message or the receiver
who translate the message from signals.
Encoder :- it is a sender who use machine for send to message into signals or binary data
(Liu, Zhao and Sheard, 2017). It might also directly refer to the machine.
So through above elements and parts of this model all informations share among people
in organization. Sender share informations with receiver and receiver get message through
technology, Like telephone. Vodafone applies this model in organization because
communication is necessary for organization and this helps in share informations. Employees
and members also share their ideas and motivate as also because they can express their feelings.
Vodafone adopts new technologies and innovation to improve and develop communication
process (Zhang, 2018). That helpful in provide informations in systematic and proper way.
Hofstede's model of organizational culture :-
According to Geert Hofstede This model includes five dimensions which are power
distance, individualism, masculinity, uncertain avoidance and term orientation. Through this
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model organization get helps in evaluate and analyse about culture na behaviour of employees
and members.
Power distance :- It includes that power unequally divide in vodafone. That means power divide
in organization and provide authority to members of organization according to position so this
affect to behaviour of employees.
Individualism :- In Vodafone collectivism present that means people do work in group and team
(Hart, Gilstrap and Bolino, 2016). They also think about overall organization goal.
Masculinity :- this dimension shows gap present in Vodafone between male and female
employees. In this organization female candidate also get equal value as male.
Uncertain avoidance :- members and employees always prepare to handle uncertain situation so
that things only possible through good organizational culture.
Term orientation :- Vodafone prepare and make plan about long term orientation.
Analyse and evaluate difference between primary and secondary research.
Base Primary research Secondary research
Meaning This research helps in collect
and gather fresh and new
information. That collect and
use first time.
This research collect and gather
information through primary
research so it does not fresh
information.
Communication Research of communication in
Vodafone provide information
that it use interactive model and
do systematic communication to
share their information.
Through secondary research
Vodafone get information that it
spend more money on technology
to improve and maintain
communication process.
Motivation Vodafone apply vroom theory in
organization that helps to
motivate to employees and
members of organization. They
also get rewards and incentives.
Maslow theory apply in Vodafone
and this helps to fulfil needs and
wants after understand. It also
provides health and safety facility.
Culture Handy's model apply in Hofstede's model evaluate through
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Vodafone that helps in evaluate
that it use role culture and
employees do work according to
their own choice and interest.
secondary research and this helps
to analyse behave of people.
Sources It includes 3 managers in
interview.
This research complete through use
of models.
CONCLUSION
From above study it has been summarized that motivation communication and culture of
organization is very important thing for organization. Motivation helps to increase productivity
in organization because if organization give reward to members of organization do they do work
with their full efforts. It includes Maslow theory of motivation, Hofstede model of cultural
dimension and Shannon and weaver model for communication. All this provides helps to
evaluate and analyse. Primary and secondary research conduct by organization and gather
information about issues.
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REFERENCES
Books and Journals
Ashkanasy, N.M. and Dorris, A.D., 2017. Organizational Behavior. In Oxford Research
Encyclopedia of Psychology.
Wu, M. And et.al., 2016. Moderated mediation model of relationship between perceived
organizational justice and counterproductive work behavior. Journal of Chinese Human
Resource Management. 7(2). pp.64-81.
Matta, F.K. And et.al., 2015. Does seeing “eye to eye” affect work engagement and
organizational citizenship behavior? A role theory perspective on LMX
agreement. Academy of Management Journal. 58(6). pp.1686-1708.
Zhang, S., 2018. Workplace Spirituality and Unethical Pro-organizational Behavior: The
Mediating Effect of Job Satisfaction. Journal of Business Ethics, pp.1-19.
Hart, T.A., Gilstrap, J.B. and Bolino, M.C., 2016. Organizational citizenship behavior and the
enhancement of absorptive capacity. Journal of Business Research. 69(10). pp.3981-3988.
Liu, Y., Zhao, H. and Sheard, G., 2017. Organizational citizenship pressure, compulsory
citizenship behavior, and work–family conflict. Social Behavior and Personality: an
international journal. 45(4). pp.695-704.
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Appendix
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