Organizational Change Management: A Case of Australia Post

Running head: ORGANIZATIONAL CHANGE MANAGEMENT 1
ORGANIZATIONAL CHANGE MANAGEMENT: A CASE OF AUSTRALIA POST
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ORGANIZATIONAL CHANGE MANAGEMENT 2
Introduction
Operating as Australia Post and formerly the Australia Postal Commission, the Australia Postal
Corporation is a government-owned corporation providing Australia Postal services. Australia Post’s
head office has its location at 111 Bourke Street, Melbourne, serving as a post office as well. Australia
Post possesses the exclusive right of collecting, carrying, and delivering letters within Australia with a
maximum weight of two hundred and fifty grams. The letters monopoly, including the rights for issuing
stamps for postage, is ‘reserved services’ for Australia Post (Crew & Kleindorfer 2012). The
organization was offered the statutory monopoly in order to ensure that the Community Service
Obligations (CSOs) are met using funding from the revenue earned from the reserved services. Australia
Posts CSOs require for a letter service supply that is equitably and reasonably accessible to all Australian
people, whether residing or carrying out business. Particularly, the letter service must be availed at a
single standard letters uniform rate carried by ordinary post (Pitia, Singh & Naz, 2013). Australia Post
offers various mail categories within the reserved services including ordinary letters, small letters, and
the large letters category. Australia Post has recently implemented various reforms to improve its
operational efficiency. Therefore, the paper seeks to analyze the Australia Post’s organizational change
management.
Changes and Reforms Implemented by Australia Post
Australia Post implemented several reforms. General consumers will be able to access the two-
speed delivery timetable, which has been accessible to business consumers since June 2014. In addition,
stamp prices have been flagged to increase to $1.50 for a priority stamp and $1 for a regular stamp
(Crew, Kleindorfer & Campbell, 2009). Furthermore, the Australia Competition and Consumer
Commission (ACCC) will be tasked with the responsibility to oversee the prices of stamps, with
Australia Post not having full control over the stamp rate (Campbell & Porges, 2008). Moreover, until

ORGANIZATIONAL CHANGE MANAGEMENT 3
September when the organization makes the biannual update of its product, there will be no
implementation of changes. The time for delivery of mail will remain to be 5 days of the week, with the
timetable for two-speed delivery becoming available to consumers while business customers’ delivery
changes will not be indicated. As per the off-peak or update surface of March 2014, the regular delivery
timetable will replace mail.
Pricing structure changes have been made so as to stem any loss for the service of letter delivery
which cannot be offset by parcel delivery growth, according to Australia Post. The changes are in a place
of a weekly two to three-day delivery, the loss of regional and metro post offices, privatization, or a
government bailout of $6.8b (Jaag, Moyano, & Trinkner, 2016). In addition, business letter categories
price changes have not been indicated, while in February 2014, updates of price were made, according to
the normal practice of Australia Post. Furthermore, holders of concession cards will be in a position to
purchase up to fifty stamps annually at a 60c concession rate, while during the holiday season the rates of
Christmas cards will remain at 65c.
Australia Post has consulted with the industry for the development of a brand new postal category
for pieces of promotional mail. The new category has geared specifically towards promotional messages,
sales, and marketing, and will be offering greater discounts than the PreSort category. A large letter
category was introduced during the 2014 September update aimed at enabling charity members in taking
advantage of rates of charity mail for letters C5 and larger. Additionally, the discontinuation of pre-sort
medium charity mail was implemented. Furthermore, charity mail pricing updates which used to run on
their timetable was set to be updated bi-annually with the other categories of letters.