This paper discusses the importance of organizational change management in the contemporary business environment. It focuses on two successful organizations in the hospitality industry, AccorHotels and Hilton Hotels, and their change management strategies. The paper highlights the role of innovation and creativity in AccorHotels' change strategy and the importance of leadership and motivation in Hilton Hotels' change strategy. It also compares and contrasts the two strategies and emphasizes the need for organizations to implement both innovative strategies and effective leadership for success.