Assignment on Organizational Change Management of McDonalds

1ORGANIZATIONAL CHANGE MANAGEMENT
Analyzing Organizational Change Management of McDonalds, Australia
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1) Identify the two, different, theoretical perspectives (ontologies or world-views)
used in this subject, which underpin how we understand organizational change,
and explain and critically discuss their key ideas and features, drawing from the
topic materials (overview, textbook, the required academic readings) provided
and from your wider reading. Go on to write two different definitions of
organizational change, one based upon the first theoretical perspective
(ontology) discussed above, and the second based on the other theoretical
perspective (ontology) discussed above. Briefly explain the link between each
definition and its underlying theoretical perspective.
Answer:
In an organization the change is nothing but the consistent part that addresses greater
aspects in operations management. The change is the highly effective in both business
and non-business sectors. The objective of bringing changes in an organization is to find
out the effective productivity in terms of goods and services. According to Morgan
(2013), change is operated at every layer of business activity. An organization that needs
change or that introduces change in the operational process actually focuses on the basic
level of business activity so as to find out how effective this is in terms of creating a sense
of productive approach. Change management does not only focus on one single aspect, it
rather focuses on the change in technological aspect, aspect of human resource
department, aspects of organizational behaviour, aspects of organizational structure and
so on.
In order to understand the changes incurred by an organization, three important
change management models need to be discussed, elucidated and linked with
effectiveness. These three models are as follows:

3ORGANIZATIONAL CHANGE MANAGEMENT
i) Lewin’s Change Model
ii) McKinsey’s 7-S Model
iii) Kotter’s 8-Steps Model
Lewin’s Change Model is structured in three different stages:
a) Unfreeze
b) Change
c) Refreeze
The aforementioned stages are channelized through different understanding of the
process pertaining to the effective change in an organization. According to Lewin, change
in an organization is structured through the process of unfreeze i.e. identification of the
need for change; Change i.e. the flexibility that is accepted within the organization and
refreeze i.e. reinforcement o the changes within the organization. The detailed discussion
of these three stages has been written hereunder. On the contrary McKinsey’s 7-S model
can be structured through the comprehension of the followings:
i) Strategy
ii) Structure
iii) System
iv) Shared Values
v) Skills
vi) Style
vii) Staff

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In this context it can be stated that in most of the cases the change is brought in to effect
considering the elements of the organizational need. The elements, according to McKinsey,
can be categorised into two different segments:
i) Hard elements
ii) Soft elements
Depending on Kotter’s perception and proposal of the change model it can be stated that
the change in an organization can be introduced considering 8 individual yet harmonic
stages. These are as follows:
i) Create
ii) Build
iii) Form
iv) Enlist
v) Enable
vi) Generate
vii) Sustain
viii) Institute
However, a comprehensive idea pertaining to the change model can be related with social
consideration. In this context two different social theories have been discussed. The one that
has been observed to be the apt one is the social constructionist theory and the other is the
theory of objectivism. A firm consideration and linkage to the theories would be helping in
the development of clinical analysis of the organizational change. Objectivism can be defined
as the philosophy of rational individualism proposed by Ayn Rand where she has actually
demonstrated the notion that there is no greater moral goal than achieving happiness. In this
regard, the concept of capitalism has been taken into certain consideration pertaining to the