Organizational Communication as a Tool for Strategic Execution in the 21st Century

This article discusses how organizational leaderships use communication as a tool for executing their plans. It emphasizes the importance of communication in achieving company objectives and highlights the significance of effective communication in the 21st century. The article also provides insights into the role of superintendents in schools and the importance of communication in their performance.

STRATEGIC COMMUNICATION 1
STRATEGIC COMMUNICATION
Student’s name:-
Department name of the organization:-
Organization’s name:-
City, country:-
Email address:-

STRATEGIC COMMUNICATION 2
To:
From:
Date:
Subject: Organizational Communication as a tool for strategic execution in the 21st century
Organizational leaderships have changed the way they perceive communication. Communication
can be defined as premeditated plan to explain a company’s objectives, values to its target
groups. This article gives an overview of how the management uses communication in
accomplishing its policy.
The leadership of C-suite utilizes communication as an instrument for executing its plan. The
management of corporate bodies employs strategic communication in initiating the achievement
of their objectives (Argenti, 2017). Communication is significant to firms, internal,
transformation, innovation and cultural development.
A successful leader acts as the principle communicator of the dream of the company. A leader
acts as a vision enhancer which promotes identity and mission by the employees. Research
describes a leader in two ways:
 An individual in an organization who formulates and implements the strategies of
a firm
 Individuals who occupy the C-suite with certain duties and mandates
Surveys on leadership theories identify communicating goals as one of the determinants of
organizational performance (Sull, Homkeys, and Sull, 2015). Communication serves as a ability
that the role of leadership demands and also as a sign of future progress. There are three elements
that relate to tactical dialogue in the C-suite
The first element is implementing plan from the c-suite where the senior leadership gauges the
significance of communication basing on the rank of the communication executive in the
company. Secondly, c-suite utilizes communication during the period of change within the
organization. Jen Prosek noted that: “One can only realize results in transforming management
circumstances if there is customary foundation of habitual transparent two-way interaction with
the staff and have conventional level of dependence
The article describes how 15 individuals participated in an interview to reveal their experiences
during changes in the firm. Informal, formal and descriptive methods of analysis were essential
in the study.
Management employs three themes in their communication policies:
 Obtaining a precise plan that reoccurs always
 Developing a traditions for strategic implementation
 The availability of leaders to deliver information

STRATEGIC COMMUNICATION 3
To:
From:
Date:
Subject: Organizational Communication as a tool for strategic execution in the 21st century
Superintendents of a school need to show high level performance at all sectors of their duties in
order to affect quality results. Studies reveal that this position in a school needs various skills
which include communication with other stakeholders of the institution. Superintendents in the
state of California districts for instance, in a certain survey indicate that the leaders stay in their
role for less than three years. The managers earn high levels of respect period if they maintain a
culture of efficient communication. An ex-superintendent Dr. Jeny Wesr noted that “great
communication skills will add years to your leadership period as a thriving superintendent”
(Hilliar and Newsome, 2013).
An article Leadership is a conversation by Adam Ek berg describes the significance of
communication in the 21st century. The paper reveals that great leaders discuss with their
employees in a manner that is similar to dialogue (Groysberg and Slind, 2012). Communication
promotes intimacy, which enhances closeness among the stakeholders. Effective communication
also flourishes interactivity. Moreover, personal conversation develops intentionality as the
discussion focuses on an agenda. It is therefore, essential for successful leaders to embrace the
use of communication to promote the spread of messages organizations.

STRATEGIC COMMUNICATION 4
Bibliograpghy
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication, 54(2), pp.146-160
Groysberg, B. and Slind, M., 2012. Leadership is a conversation. Harvard business review,
90(6), pp.76-84
Hilliard, A.T. and Newsome Jr, E., 2013. Effective communication and creating professional
learning communities is a valuable practice for superintendents. Contemporary Issues in
Education Research, 6(4), pp.353-364
Sull, D., Homkes, R. and Sull, C., 2015. Why strategy execution unravels–and what to do about
it. Harvard Business Review, 93(3), pp.57-66

STRATEGIC COMMUNICATION 5
Article Analysis One
Title of Article: Strategic communication in the C-
suite____________________________________________________
Author(s): _____
Paul A. Argenti______________________________________________________
Publication Information: __
Strategic communication in the C-suite. International Journal of Business Communication, 54(2)
______________________________________________
____________________________________________________________________
What is the thesis of this article? Communication practices of the executives to execute their
strategies in an organization_________________________________________
______________________________________________________________________________
____________________________________________________________
What is the blueprint of this article? Describes the academic research on the importance of
communication. Analytical methods relevant to the study are informal, descriptive and informal
approaches. The article then discusses the findings of the interviews
____________________________________
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided? _______________________________
i. Leaders need to motivate their employees
ii. Employees need to feel that they belong to the organization through communication
iii. The presence of the managing members is essential for effective communication
_____________________________________________________________________

STRATEGIC COMMUNICATION 6
What conclusions are drawn?_____________________________________________
_____Strategic approaches to communication are significant to organizational
leadership._______________
______________________________________________________________________________
____________________________________________________________
What implication is provided? ___Research on communication will help executives of
organizations to change the way they perceive communication in achieving the company’s goals
and objectives._________________________________
_____________________________________________________________________
______________________________________________________________________________
____________________________________________________________
What quote will you use from this article?
Prosek noted that: “One can only realize results in change management circumstances if you
have already established a foundation of regular transparent two- way conversations with
employees and have established some level of trust”
______________________________________________________________________________
____________________________________________________
_____________________________________________________________________

STRATEGIC COMMUNICATION 7
Article Analysis Two
Title of Article:
Effective communication and creating professional learning communities is a valuable practice
for superitendants_____________________________________________________
Author(s):
Hilliard, A.T. and Newsome Jr,
E._______________________________________________________
Publication Information:
Effective communication and creating professional learning communities is a valuable practice
for superintendents. Contemporary Issues in Education Research, 6(4)
_____________________________________________
____________________________________________________________________
What is the thesis of this article?
The importance of effective performance of chief executive and the relevance of
communication.________________________________________
______________________________________________________________________________
____________________________________________________________
What is the blueprint of this article?
The role of superintendents in schools and effective communication
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided?

STRATEGIC COMMUNICATION 8
The chief executive officer needs to engage in self evaluation and undergo evaluation by the
education board ______________________________
_____________________________________________________________________
_____________________________________________________________________
What conclusions are drawn?
The chief executive officer needs to engage in discussions with the stakeholders
______________________________________________________________________________
____________________________________________________________
What implication (if any) is provided?
The leadership of the school needs to use qualitative and quantitative information to assess the
strengths of the school and solve the limitations.___________________________________
_____________________________________________________________________
______________________________________________________________________________
____________________________________________________________
What quote will you use from this article?
Dr. Jeny Wesr noted that “great communication skills will add years to your leadership period as
a thriving superintendent.”

STRATEGIC COMMUNICATION 9
Article Analysis Three
Title of Article: Leadership is a conversation
______________________________________________________
Author(s): Groysberg, B. and Slind, M.,
2012________________________________________________________
Publication Information: Leadership is a conversation. Harvard business review,
90(6_____________________________________________
____________________________________________________________________
What is the thesis of this article?
The importance of communication in an organization in the 21st century
_________________________________________
______________________________________________________________________________
____________________________________________________________
What is the blueprint of this article?
i. Intimacy of employees
ii. Dialogue of the participants
iii. Inclusion of the workers
iv. Communicating with intentions
_____________________________________
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided? _______________________________
_____________________________________________________________________
_____________________________________________________________________

STRATEGIC COMMUNICATION 10
What conclusions are drawn?_____________________________________________
Employees need to participate in creating policies
______________________________________________________________________________
____________________________________________________________
What implication (if any) are provided? ____________________________________
_____________________________________________________________________
______________________________________________________________________________
____________________________________________________________
What quote will you use from this article?
By talking to the workers instead of simplifying commands, helps the management to maintain
some qualities of the company such as strategic alignment and the involvement of
workers._______________________________________________________________________
__________________________________________________________
_____________________________________________________________________