Organizational Communication Theories and Barriers to Vaccine Communication

This report discusses the importance of organizational communication theories in enhancing performance and productivity in companies. It also evaluates the barriers preventing people from getting vaccinated, such as language, lack of education, and information barriers. The report provides recommendations for the government to overcome these barriers and promote vaccine awareness.

Project 2 Individual Report.

Table of Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS AND DISCUSSION OF ALL QUESTIONS.............................................................3
Discussing general theories of organizational communication..................................................3
Evaluating barriers of communication preventing people getting vaccine.................................5
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organizational communication play important role in growth and success of companies,
as it enhance the performance and productivity level of candidates who are working in a
company and taking initiatives to grow rapidly. It contributes to improve relationship between
management and other stakeholders & also assist to enhance job satisfaction, which is important
for manager to do so. The current assignment will explain general theories of organizational
communication, barriers of interaction preventing individual getting vaccine and define the
government tactics to overcome these obstacles.
ANALYSIS AND DISCUSSION OF ALL QUESTIONS
Discussing general theories of organizational communication
The organisational communication theories are one of those concepts that have utilized in
term of effective strategies, which drive the attention of individual person in a company to
conduct specific activity. Each theory encompasses different types of directions and methods
related to effective communication in the organizations (Ananda and et.al., 2018). These theories
may have their importance that describe below:
The Transactional Theory of Communication: The aim of this theory is to show that
communication in an organization is a continuous and fluid process (Transactional Model of
Communication, 2021). Theory focus on giving information that, while the communication
process speaker's mind changes diversely and receiver's understanding about that information
also change. This may tends to show about various fluctuations occurring in senders sending a
message and receiver getting it as various distractions may fall in between communication
process.
Illustration : Transactional Model of Communication
(Source: Transactional Model of Communication,2021)

Acceptance Theory of Authority: This theory state about the manager's authority for
doing work directly depends on the eagerness of its subordinates for accepting and following his
orders or not (Wilhoit, 2017). The thesis also known as bottom-up authority of management,
which shows about delivering clear vision to subordinates. Analysis works flows from bottom to
top and no way around. Thesis provides a better and practical understanding between the people
about how the formal authority actually works by accepting informal relationships. Further, tells
about employees or person's tendency to accept the authority may not be broad or complete and
also about needs of two-way communication under delegation of authority. Needs for analysis is
 Communication may be more impactful and working.
 Subordinates being able to get what manager is trying to convey.
 Understanding between superior and subordinates may be better with fewer
problems to achieve goal.
 Shows formal channels of communication to connect whole organization.
The Theory of Bureaucracy: The theory revolves around a belief that there is a need of
fixed hierarchical route to follow for any organization (Mărgărițoiu and Eftimie, 2019). Under
this follows the main characteristics of, a formal set of rules and regulation is presented and
there is need for fixed and well-defined hierarchy in the company for betterment of work. The
thesis also focus on following the old traditional set of rules for company to achieve goals.
Person having the authority may tends to delegate the responsibilities among sub ordinates in
according to their hierarchy level. While working in a bureaucratic firm workers needs to follow
various orders also may appeal if needed under the working (Syakur and et.al., 2020). Thesis
follows major principles
A formal hierarchical structure: For any firm to achieve targets require to follow a
strict structure. As each level of structure control the working of level below it. A basic planning
and decision making is done in a separated centralized way.
Rules based management: Under the working process firms require to uses rules for
lower level to execute them.
Functional speciality Organisation: Under this set of rules were formed in regard of
specialist may tend to do work and according to the need of work company divide employees
into units based on type of work.

Impersonal: The principle stated about all the workers in firm were equally treated. Not
just employees even customers may treated equally and no differences require for influencing
and working environment of company.
Evaluating barriers of communication preventing people getting vaccine
Effective communication is essential and beneficial in varied manners because it may
prevent individuals from several things such as vaccine prevention.
Language barrier-
It is one of the most common challenges of communication, that prevent people in the
UK and other countries to get vaccine as individual person communicate with other by using a
specific language. When two nations citizens interact with each other, they may unable to
understand what they said to each of them (Le and et.al., 2020). It creates confusion between
them, just because of one reason and that is language differences. Without having proper
understanding about multiple languages, individual person is unable to get information, identify
important and overcome their threat to get vaccine. Language comprehending is the main source
of information sharing or communication. Due to lack of understanding about this term may
create challenge to interact and prevent people from being a vaccinated person. Language barrier
put negative impact on communication process that preventing citizens to take vaccine on time,
which is important for them to do so.
Lack of education-
Another barrier of effective communication preventing residents getting vaccine nearby
their house, office and other places in region of current one (Otieno and et. al., 2020). It can be
said that villagers are unable to interact with each other in effective manner, due to that they
effort to deal with issue in regard to interaction. It may put direct impact on their behaviour and
decision-making in term of taking step back to get appropriate vaccine. Just because of this
factor they do not aware themselves and other people about the significance or might be certain
drawbacks of vaccines if they do not take is properly. In order to communicate successfully and
share information about varied things, it is important for individual person to take better
education as it may teach them how to send and response each message that they may receive or
send to others according to requirements and needs as well. This barrier may prevent individuals
to get vaccine and find out the place where this activity has been conducted in their nation or
nearby that.

Information barrier-
Along with above two, this element may also prevent people to get vaccine and
communicate with each other (Neufeind and et.al., 2020.). Most of the peoples are still unable to
identify which vaccine they can take as they do not have proper information about that and
overall process. Due to this reason, they may do not interact with each other and communicate on
the basis of this topic. In the recent time, negative publicity above vaccine, may also play
important role to prevent people getting vaccines, as it is important to them to take so.
RECOMMENDATIONS
 In order to overcome negative impact of communication barrier, government can
take strategic action in term of developing the best strategy (Ferraris, Santoro and
Pellicelli, 2020). For example, they can tale decision to generate awareness about
importance of vaccine, which is quite essential for them to do so as it assist
individuals to drive their attention toward taking vaccine that help to prevent
themselves and their family members from being infected of pandemic.
 It contributes to enhance the confident level of residents in the UK and other
nations around the world, and also assist to prevent their health from negative
impact of factor that destroy well-being of human.
 Along with above one, government can take decision to develop more tactics in
effective manner that help to deal with other barriers of communication and
enable to take pleasure of obtaining varied advantages in bulk (Crawshaw and et.
al., 2021). For instance, they can take initiative to utilize the best and most
effective sources that support to aware people about which vaccine they will take
to be safe and away from spread of infection that put direct impact on their mental
as well as physical health.
 They can take action to hire experts and divide individual experience holder into a
team of members, who promote vaccine and provide information related to that. It
can help to assure individuals how to book that vaccine and make their trust on
those who provide the same thing to everyone just for their well-fare as well as
health protection or prevention from those factors that impact negatively in the
context of health, ancient. They effort to remove all the barriers and motivate
residence to go to vaccine or be vaccinated that help in several manners such as to

stay away from hospitals, increasing cost of costly medical treatments, and more.
The team of health and social care candidates can take initiatives to nearby areas
where the vaccine centre is located. It enabled me to aware people and provide
appropriate information about the positive impact of being a vaccinated person.
CONCLUSION
From above discussion, it has been concluded that utilization and consideration of
organizational communication theories driven the attention of individuals toward understanding
the overall process of effective interaction at specific location or place. It has enabled them to
share important information with each other and boost morale. Furthermore, it has been analysed
that by communicating with individuals and interacting with them, stakeholder has prevented
people from getting vaccine. Implementation of key strategies that has been developed by the
governmental bodies has helped to overcome each barrier in effective manner, which in return
make interaction between two or more individuals successfully.

REFERENCES
Books and journals.
Ananda, F. and et.al., 2018. Interference of organizational communication in the relationship
between Entrepreneurial Orientation and corporate performance. Russian Journal of
Agricultural and Socio-Economic Sciences. 81(9).
Bae, J. and et. al., 2020. Challenges of equitable vaccine distribution in the covid-19 pandemic.
arXiv preprint arXiv:2012.12263.
Crawshaw, A. F. and et. al., 2021. What must be done to tackle vaccine hesitancy and barriers to
COVID-19 vaccination in migrants?. Journal of Travel Medicine, 28(4), p.taab048.
Ferraris, A., Santoro, G. and Pellicelli, A. C., 2020. “Openness” of public governments in smart
cities: removing the barriers for innovation and entrepreneurship. International
Entrepreneurship and Management Journal, 16(4), pp.1259-1280.
Le, X. T. T. and et.al., 2020. Social and behavioral determinants of attitudes towards and
practices of hepatitis B vaccine birth dose in Vietnam. Vaccine. 38(52). pp.8343-8350.
Mantovani, C. M. C. A. and Moura, M. A., 2017. Organizational Communication and Mobile
Media: possibilities and challenges. Comunicacao. Midia e Consumo. 14(39). p.50.
Mărgărițoiu, A. and Eftimie, S., 2019. ORGANIZATIONAL COMMUNICATION AND
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Social and Legal. 55. p.60.
Neufeind, J. and et. al., 2020. Barriers and drivers to adult vaccination among family physicians–
Insights for tailoring the immunization program in Germany. Vaccine. 38(27). pp.4252-
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Otieno, N. A. and et. al., 2020. Drivers and barriers of vaccine acceptance among pregnant
women in Kenya. Human vaccines & immunotherapeutics. 16(10). pp.2429-2437.
Syakur, A. and et.al., 2020. Sustainability of Communication, Organizational Culture,
Cooperation, Trust and Leadership Style for Lecturer Commitments in Higher
Education. Budapest International Research and Critics Institute (BIRCI-Journal):
Humanities and Social Sciences. 3(2). pp.1325-1335.
Thomas, C. M., Osterholm, M. T. and Stauffer, W. M., 2021. Critical considerations for COVID-
19 vaccination of refugees, immigrants, and migrants. The American Journal of
Tropical Medicine and Hygiene. 104(2). p.433.
Wilhoit, E. D., 2017. Photo and video methods in organizational and managerial communication
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Online
Transactional Model of Communication. 2021. [Online]. Available Through:
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