General Theories of Organizational Communication and Barriers in Booking Holidays Abroad

BUSINESS
COMMUNICATION
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Table of Contents
INTRODUCTION...........................................................................................................................3
Main body .......................................................................................................................................3
General theories of organizational communication.....................................................................3
Evaluation of barriers that preventing people from booking the holidays abroad. .....................4
Recommendation ........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7
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INTRODUCTION
Business communication refers to the process of exchanging the ideas or information within
internal and external environment of the organisation. it deliver assistance in increasing the brand
value in the domestic as well as international marketplace (Chemli, Toanoglou, and Valeri,
2022). Business communication is important in the process of decision making. The present
report will examine the general theories of organizational communication that includes
Tompkins and Cheney’s organizational theory, Bureaucratic theory and Acceptance theory of
Authority. Furthermore report will highlight barriers in booking holiday and strategies that travel
agency can implement for increasing the brand value and the holiday booking.
Main body
General theories of organizational communication
Tompkins and Cheney’s organizational theory: it is one of the best organizational theory
which refers to the capability of the individual person to mange and contribute the efforts in
order to accomplish the goal of the organisation in effective as well as efficient manner.
According to theory for the proper management and communication it is important to bring
interaction or communication among the people. with the assistance of that the manger or the
employees or the association is able to contribute or work toward their job role and responsibility
in an appropriate manner (Ertekin, and et.al2018) . for encouraging the employees or workers of
the association it is important to empower the individual person.
Bureaucratic theory: this theory refers to the process of delivering the information to the people
in order to acknowledge them with function and operation of the company by following the
adequate organizational structure. As per the theory the organisation structure or the hierarchy
take essential decision for the welfare and betterment of the institution. Due to that the
organisation is able to enhance the skills and knowledge of the individual person. Basically the
responsible person of the association for certain rules and regulation in order to bring the
standard and quality of work within the company by interacting with working people. For the
betterment of the organisation the manger of the company bifurcate the task to the people as per
their capability, skills and knowledge.
Acceptance theory of Authority: this theory indicate the acceptances of the decision or the
plans of action which is taken by the authority of the organization. In the utilization of the
theory the individual person working in the organization agree with the point of views manger.
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