Organizational Communication Theories and Strategies to Overcome Barriers: A Case Study of Bri-tech Company

This report discusses the general theories of organizational communication such as Bureaucracy, acceptance theory of authority, Theory X and Theory Y as well as the general systems' theory. Along with this, it has also discussed barriers of Bri-tech company because of which the employees are not ready to come to office again. Some barriers discussed above are physical barriers, emotional barriers, perceptual barriers, organizational structure barriers. Further, it also discussed the strategies to overcome the barriers for effective communication.

ASSESSMENT 2
INDIVIDUAL REPORT

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................3
MAIN BODY:.................................................................................................................................3
General theories of organizational communication-....................................................................3
Barriers to effective communication of Bri-tech company-........................................................4
Brit-tech strategies to overcome these barriers............................................................................5
CONCLUSION:...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication is the key element for every organization. It is the process by which
thoughts and ideas are exchanged between the people. It involves sharing, giving, receiving
information to other people. Strong communication helps in good interaction with other people,
it improves the writing and speaking skills. Effective communication (Mumby and Kuhn 2018)
helps the employees to builds their morale and also provides motivation to the employees to
work efficiently (Stacho, et.al. 2019).
For the successful organization it is very important to have effective communication
which enables the employees to have clear vision over the goals and objectives. This report will
discuss the general theories of the organizational communication in Bri-tech company. Along
with this, it will enable us to understand the barriers of communication like emotional barriers,
perpetual barriers, interpersonal barriers etc. because of which employees are not willing to
return and join the work at office as well as it will outline the Bri-tech company's strategies tom
overcome these barriers.
MAIN BODY
General theories of organizational communication-
Effective communication is very important element of every organization. The theories of
organizational communication (Szczur 2019) which are popular is the theories which were used
in classical period. Some of the general theories of communication are-
1. Bureaucracy- In this theory assumes the hierarchical approach where each employee has
to reach to his superior till the information reaches to the top-level. This theory states that
the organization should set up the rules to control not only the emotional oriented
behaviour of the employees but also to control the abuses to the employees by the
superior management of the organization. It is very important for effective
communication as it strictly controls the employees , ensures the absolute structure as
well as the performance of the organization.
2. Acceptance Theory of Authority- This theory was first developed by Mark Parker
Follett but later it was popularized by Chester Barnard in his book “functions of
executives”. He stated that there are three functions that the offered by informal
organization are communication, ensuring togetherness in the formal organization,
maintaining the feeling of dignity and self-respect. This theory states that executives are

least interacting in the organization communication. This theory follows the top-down
management approach and it acknowledges the informal relationship (Sias and Shin,
2019) with the organization. It enables the practical understanding of the working of
formal authority in the organization.
3. General Systems Theory- This theory focuses mainly on investigating the
organizational functions and its relationships. According to this theory, organization is
the systems which has many subsystems whose interlocking parts are with the
communication. Along wit this, this theory also states that same type of communication
exchanges happens inside the boundaries are also revealed between the owner or the
entity as well as the external environment. These processes involve transfer of labour,
energy, money and information. This theory is important for the organizational
communication as it highlights the feedback process as well as due to its capacity of
researching the outside communication for better exchanges inside the organization
(Pipaş and Bakri, 2019).
4. Theory X and Theory Y- This theory involves the development of patience, creativity
promotion as well as recognizing employees as the biggest asset of the organization. It
also states that the employees should be rewarded for their contribution and hard work on
the basis of the gaols set by the organization rather than providing them on individual
basis and for motivation of employees they should be given stakes in the organizational
affairs. In modern era, the big companies uses theory Y for the motivation of employees
for by opening the channels of communication for boosting innovativeness among the
employees.
Barriers to effective communication of Bri-tech company-
1. Physical barriers- The physical factor that hinders the flow of the effective
communication in the organization comes in the physical barriers. These factors can be
natural as well as the hand made like noise, bad architecture etc. are all physical barriers.
Brio-tech company is facing this barrier as the employees are not willing to come to
office because they are having fear of travelling in the public transport.
2. Emotional Barriers- These barriers is the mental limitation which hiders the open
communication of thoughts and feelings. The positive emotional barriers can be
happiness and the negative emotional barriers can be like frustration, anger, stress,

depression etc. Covid-19 threat has impacted the people so much that they became
emotionally weak. Employees of Bri-tech company does not want to change their
schedules of working by going to the office for work.
3. Organizational structure barriers- This is the barrier which hinders the flow of
communication within the employees which may lead to commercial failure of the
organization. The important organizational barrier are rules and policies, hierarchical
position, organizational facilities and complex organizational structure. Bri-tech
company's employees are aware about the management, ventilation in the office as well
as worried about the social distancing in the office.
4. Perceptual Barriers- The barriers which comes between making suitable and accurate
perceptions. It allows people to assume wrong things about other or about any
information in the organization. Employees in the Bri-tech company are worried about
interaction with the vaccinated people as many of them don't want to take vaccination.
They people who are not vaccinated are thinking that their will be discrimination between
them.
5. Interpersonal barriers- These barriers occurs when the employees are very afraid of
reporting to the leaders or are worries about interacting with the office colleagues. Bri-
tech company employees are working at hoe from long time, so they are very nervous
about how will they be able yo engage or interact with the office colleagues.
Brit-tech strategies to overcome these barriers
In the above report, it has been evaluated about the different barriers of the
communication in the Brit-tech organization which has made the employee to feel not to come
office after so many days of work from home activity. The employee having different kinds of
barriers which is required to be overcome by implementing the different strategies which will
help them to feel good and can come to office on the regular basis. The report has mentioned one
of the barrier of physical barrier where the organization is required to maintain their workplace
architecture and providing the safe and secure environment for them will help the workers to
come willingly. A Brit-tech organization also can communicate face to face meet with the
employee and can talk about the different concepts and ideologies which will reduce the
possibility of misunderstanding (Martynova, 2020).

The organization can also put their efforts in overcoming the emotional barrier by
conducting a weekend activity of meditation and yoga which will help the employee to feel
stress less and peace which helps them to control and overcome their emotional barriers at
workplace. This relaxation exercise will help the employee to stay clam and managed. Even, the
Brit-tech organization also can apply the strategy where the manager also can communicate with
the employee individually or a group discussion where they can share their ideologies and
obstacles freely. Moving ahead to organizational structure barrier it can be overcome by creating
a culture of listening the suggestions and demands of the workers and fulfilling them with correct
order will help the employee to feel satisfied and a valued part of the organization as their
ideologies and suggestion has been accepted and understanding by the management.
A good and necessary conversation among the employee can reduce many obstacles and
also can help the management to manage the diverse culture in the company at accurate manner
(Doerr, 2017). The Brit-tech organization is also facing the perceptual barrier which can be
resolved by challenging own assumptions and do not create a feeling and view point where
another person is wrong. Being honest and transparent will help the employee to gain a trust on
the company and can put their loyalty and efforts in better manner. Along with this, the company
also has required to overcome the interpersonal barrier at the workplace from which workers can
again feel that power and strength and can contribute their efforts accordingly.
This barrier can be resolved by practising an empathy and recognizing the background of
an individual from which it will help to convey the speech and communication by phrasing them
accurately (Mendros Goulet, 2019). Always try to convey the simple words and language as
everyone hates decipher spoken words. A company Brit-tech is required to adopt all these
solutions and strategies to overcome their communication barriers which will help them to create
a well-developed environment tat the organization where employee will not feel unsatisfied and
can return to the office with satisfied and motivated.
CONCLUSION
The above report discussed some general theories of the organizational communication
such as Bureaucracy, acceptance theory of authority, Theory X and Theory Y as well as the
general systems' theory. Along with this, it has also discussed barriers of Bri-tech company
because of which the employees are not ready to come to office again. Some barriers discussed

above are physical barriers, emotional barriers, perceptual barriers, organizational structure
barriers. Further, it also discussed the strategies to overcome the barriers for effective
communication.

REFERENCES
Books and journals
Doerr, N., 2017. Bridging language barriers, bonding against immigrants: A visual case study of
transnational network publics created by far-right activists in Europe. Discourse &
Society. 28(1).pp.3-23.
Martynova, T.A., and et.al., 2020. How to overcome complexities of interdisciplinary
communication? Translation form one disciplinary language into another for
interdisciplinary course design.
Mendros Goulet, J., 2019. Virtual International Leadership Within Organizations Overcoming
Cultural, Language and Physical Barriers.
Mumby, D.K. and Kuhn, T.R., 2018. Organizational communication: A critical introduction.
Sage Publications.
Pipaş, M.D. and Bakri, C.L., 2019, June. The Impact of Internal Communication in
Organizational Management. In RAIS Conference Proceedings-The 13th International
RAIS Conference on Social Sciences and Humanities.
Sias, P.M. and Shin, Y., 2019. Workplace relationships. In Origins and Traditions of
Organizational Communication. (pp. 187-206). Routledge.
Stacho, et.al. 2019. Effective communication in organisations increases their
competitiveness. Polish Journal of Management Studies. 19.
Szczur, S. 2019. Introduction to Organizational Communication. CMN 2650.
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