General Theories of Organizational Communication and Strategies to Overcome Communication Barriers in Successful Vaccination Campaign

This report discusses the general theories of organizational communication and evaluates the barriers of communication that prevent people from getting vaccinated. It outlines the government strategies to overcome these barriers and promote successful vaccination campaigns. The subject is business communication and the report includes references from various journals and books.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discuss some general theories of the organizational communication........................................3
Evaluate barriers of communication which prevent people from getting the vaccine................4
Outline the government strategies in order to overcome the barriers.........................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Organisational communication defies as the broad field that includes all forms of
communication which allow different type of companies such as non-profits and government
firms. This helps them to grow and operate their functions in an appropriate manner with the
help of their stakeholders and also contribute to the welfare of the society. It is very important for
the firm to have effective communication channels by which each employee can have the better
communication with them(Irwin, 2020). This also benefits the different areas of company which
includes perception of the general public and proper employee engagement with in the
departments. This respective report is based on the leaflet presented earlier in which successful
vaccination campaign is to be informed to the prime minister. This report will identify the
general theories of communication and barriers of communication and also the strategies for the
government to over the barriers for the government.
MAIN BODY
Discuss some general theories of the organizational communication.
Communication has the major role and immense growth in relation to the depth and the
scope from past decades. In this, there are various theories which is being bought so that better
understanding of organisational communication and its significance at the workplace can be
learned(Guffey and Loewy, 2021). Vaccination campaign has been successfully organised and
this is not the individual efforts rather it is the group task which is being done and all the credits
goes to effective communication and the better communication channel by which people got
higher success. There are some theories of communication which were used during the
accomplishment of the campaign are given below: Communication accommodation theory: According to this theory, motivational results
and transference of communication styles can be covered which is the theory between
two people. This theory says that people can transfer their style of communication in type
ways which are Divergence and convergence. The former includes the individual who is
having strong command on their ethics by which they can transfer their communication
and its style by divergence so that significance of their identity can be highlighted while
in the latter, It includes the helpless people or the powerless who transfer the behaviour
and style of communication by convergence in order to have social acceptance.

 Organizational information theory: It order to have success within the organisation, It is
necessary that all the relevant information s is with the companies and their concerned
employees so that goal can be achieved in well-defined manner(Bolten, 2020). According
to their theory, communication affects the productivity of individual and their behaviour
with in the organisation. The main goal is to decreased the doubts so that related
information can be gain from the extra ones.
 Weber’s Classic Organizational theory of the fixed structure: It is the theory which
gives the meaning to the communication process that takes place within the organisation.
The business clearly enlist the roles and responsibilities and the communication is being
taken with the help of hierarchical communication structure (Kasemsap, 2018). There is
no confusion in the messages that is being sent from the higher authorities to their
employees. All the work is being delegated to the effective communication channels
between the seniors and the employees so that effectiveness can be generated. AS per
this, when fixed structure in an organisation takes place then the communication flows
smoothly as the per the accountability and it flows top to bottom. when it is hierarchical
in nature so all the employees are well known about their task to do within the workplace.
Evaluate barriers of communication which prevent people from getting the vaccine.
There are different type of communication, be it verbal, non-verbal, listening or visual
when there is no effective communication then the organisation and the people prone to the
higher risk. Barrier are the problem or the obstacles that come in the easy of transferring the
information from one person to other in order to make them understand. There are different type
of communication barriers which is being faced by the government during their successful
vaccination campaign and these are given below:
 Physical: There are various hurdles which are being come in effective communication
and includes area and the time. During the vaccination campaign was organised, there
were some issues faced by the people as they were not able to have face-to-face or oral
communication due to the physical distance and the time. During booking the slot for
vaccination, people were facing problem at the time of making their booking for the
vaccination. This is due to ineffective communication channel for the people.
 Psychological: It is the barrier which is related to the mind of the human being and
communication is regarded as the mental activity so that main aim is to create the

understanding. There are various psychological barrier that comes comes across while
having effective communication and the better understanding. This includes the emotions
of the individual which come across while getting vaccinated and people having positive
or negative protections related to the vaccination that comes in their mind. This can be as
act the barrier of the individual mind while having effective communication (Bini,
Bellucci and Giunta, 2018).
 Language: this is the main medium of communication which includes the set of words
and its tools and language includes the various levels such as phonological
(pronunciation) semantic(meaning) and many other. For example, at the time of
vaccination campaign, there are some jargon that are not known or unfamiliar which may
be known to the people of the particular field of work such as doctors. The information is
releted to the type of drug which had been given to people and their quantity become the
barrier as people may not understand and leads to have the communication gap between
the citizen of UK and the government.
Outline the government strategies in order to overcome the barriers.
There are various strategy that can be opt by the government so that they can overcome
from the above given barriers and these are explained as follows:
 Overcoming psychological barrier: It is the inherent part of the human life an become
the difficult barrier to overcome such problems to address and identify. This problem can
be solved by adopting open mind and flexible thinking and attitude of the individual.
Government in UK train their doctors or the staff to having effective listening so that they
can understand the emotion of the general public which helps in solving this
barrier(Bannier, Pauls and Walter, 2019). They can frame the strategy which helps them
to have the better understanding about the mind set and the prospective of the individual
and also give them some benefits of taking vaccine.
 Overcoming the differences in the language: There are different type of language
which is being taught in different areas. In order to overcome the language meaning and
their differences in technical or unconventional terms must be properly explained. At the
time of vaccination, It is important to give the details in the simple and direct language so
that people can easy have understanding about it.

 Overcoming physical barrier: This barrier occur due to the gap in the communication
gap which may be arises due to time and distance. This can be overcome by technological
advancement as UK is the large country so this become difficult to communicate each
and every person so they can use newspaper, e-mails and websites to promote the
vaccination camp and physical barrier can be solved in an easy approach(Abdullah,
Muhammad and Nasir, 2019).
 Overcoming emotionality: This is one of the most difficult barriers in which negatively
of the individual have to be reduces so that awareness an be increases to the concern
person. The government must take the certain steps in order to understand the emotional
reaction of the general public and prepare itself beforehand so that they can deal with the
emotion with the emotional encounter of the people. This also helps in the better
understanding of the people and government must spread the awareness of vaccine to the
people so that negative emotion can be cope-up during the vaccination (Nazron, Lim and
Nga, 2017).
Thus, It can be said that by using above discussed strategies can overcome the barrier of
communication by which vaccination campaign can be made the successful. They can spread the
awareness related to the significance of the vaccine so that more people can be aware and get
vaccinated,
CONCLUSION
It is concluded from the above report that communication plays an significance role in the
working and there are various theories to it such as Weber's classic organisational theory of fixed
structure. Communication accommodation theory and organisational information theory which
helps in better understanding of the significance of communication. There are various barriers of
communication such as language, psychological etc. that can cat as the hurdle while having
effective communication. There are some strategies which can be taken by the government in
order to overcome the differences in language with the use of simple words, direct language,
removing physical barrier by using technology etc. with the consideration of communication can
be fulfilled.

REFERENCES
Books and Journals
Abdullah, A.R., Muhammad, M.Z. and Nasir, N.A.M., 2019. The role of soft skills on business
graduates employability. Journal of Entrepreneurship and Business. 7(2). pp.83-94.
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
Bini, L., Bellucci, M. and Giunta, F., 2018. Integrating sustainability in business model
disclosure: Evidence from the UK mining industry. Journal of cleaner production. 171.
pp.1161-1170.
Bolten, J., 2020. Intercultural business communication: An interactive approach (pp. 139-155).
Routledge.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Irwin, H., 2020. Communicating with Asia: Understanding people and customs. Routledge.
Kasemsap, K., 2018. The importance of electronic commerce in modern business.
In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 2791-
2801). IGI Global.
Nazron, M.A., Lim, B. and Nga, J.L., 2017. Soft skills attributes and graduate employability: A
case in Universiti Malaysia Sabah. Malaysian Journal of Business and Economics
(MJBE).