BIZ301 - Organizational Creativity and Innovation

Added on - 13 Sep 2021

  • BIZ301

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Organizational Creativity and Innovation1|P a g e
Organizational Creativity and Innovation
Organizational Creativity and Innovation2|P a g e
Table of Contents
Introduction......................................................................................................................................4
Innovative strategy adopted by Apple.............................................................................................4
Role of customers in organizational innovative approach...............................................................5
Cultural and people influence..........................................................................................................5
Steve Jobs and his impact on innovation process............................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Organizational Creativity and Innovation3|P a g e
Introduction
Innovation and creativity are the major tools for an organization to sustain in the global business
environment for longer run. With the increasing competition due to globalisation and revolution
in the technological world, adaptation of creativity and innovative measures has become
necessity for the organizations to match up with the global business requirements. The trend of
adaptation of creativity and innovation is not only followed by leading companies, but small and
medium scale enterprises are also following this trend with the objective to enhance their
productivity along with the objective of marking their unique position in the dynamic and
competitive business environment. The report will focus over the innovative measures adopted
by Apple Incorporation which is a multinational American based company and engaged in
producing and distributing computer and mobile hard, software, consumer electronic goods, etc.
(Abraham, 2013).Apple has marked their unique position in the global market through
innovative and creative approaches and this has also led the organization to stand aside from its
competitors. Apart from this, the focus of the report will be over case study of this assessment
i.e. “Design Thinking and Innovation at Apple”. With regards to this case study, effectiveness
and significance of innovation will be evaluated in terms of functionalities of Apple as they are
known for applying innovative approaches with respect to the customers’ demands and wants. In
addition to this, report will also throw light on the impact of Steve Jobs, founder of Apple and his
opinion on the process of innovation.
Innovative strategy adopted by Apple
Apple Inc. is meant to be the most innovative company as they are indulged in rapid innovations
as per the market trends in order to retain its acquired customer base along with targeting new
customer segments with every new launch. Hence, Apple not only focuses on producing
innovative and creative products, organization also focus towards making their business model
effective for innovative ideas. Apple has made their business strategy as similar as their products
which mean both are effective. Apart from this, Apple’s products’ image in the market has been
built as the high priced and the organization is also worth it for this image as their products are
not only over-priced, they are effective also in terms of fulfilling target customers’ needs along
with providing them a unique and trendy gadget through which they could see themselves as
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