Organizational Culture and Identity

This article discusses the correlation between organizational culture and identity and how they affect business performance. It cites two articles by Balmer & Burghausen and Wickert, Vaccaro & Cornelissen that provide an overview of the concepts and their significance in the present times.

Running head: ORGANISATIONAL CULTURE AND IDENTITY
Organizational Culture and Identity
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1ORGANISATIONAL CULTURE AND IDENTITY
The concepts of organizational culture and organizational identity are correlated to
each other and one is linked with the other (Balmer & Burghausen, 2015). For example, it is
seen that the culture which is being followed with the framework of particular organization is
to a large extent dependent on the identity of the concerned organization and vice versa
(Wickert, Vaccaro & Cornelissen, 2017). It is a reflection of this particular fact that the
various business enterprises of the present times in order to improve the individual as well as
overall organizational performance need to take into effective consideration both of these
factors so that they are being able to achieve the best possible results.
In the article “Introducing organizational heritage: Linking corporate heritage,
organizational identity and organizational memory” published in the “Journal of Brand
Management” in 2013 the authors Balmer and Burghausen try to provide an overview of the
manner in which the present day organizational identity of any organization. The concept is
directly related to not only the past history of the concerned organization but at the same time
the heritage that the concerned organization has inherited from its founding members like the
vision statement, mission statement, the core values of the organization and others (Balmer &
Burghausen, 2015). The authors furthermore state that the present day organizations take the
help of diverse methods as well as policies for the enhancement of the organizational identity
that they have yet at the same time they cannot completely obliterate the past history (Balmer
& Burghausen, 2015). Moreover, the authors are also of the opinion that the past history,
heritage of the organization and the present day identity of the concerned organization go a
long way in determining the currently followed organizational culture with the organization
(Balmer & Burghausen, 2015).
In the article ““Buying” corporate social responsibility: organisational identity
orientation as a determinant of practice adoption” published in “Journal of Business Ethics”
in 2017 the authors Wickert, Vaccaro and Cornelissen provide an overview of the manner in

2ORGANISATIONAL CULTURE AND IDENTITY
which the various diverse kinds of corporate social responsibility activities as well as
practices can be used by the various organizations of the present times to effectively improve
the image of their organization (Wickert, Vaccaro & Cornelissen, 2017). It is significant to
note the image which a particular organization has in the business market is directly related to
the concept of organizational identity and thus the majority of the business enterprises of the
present times are increasingly taking the help of diverse kinds of corporate social
responsibility activities as well as practices to improve not only the image but at the same the
identity of the concerned organization (Wickert, Vaccaro & Cornelissen, 2017).
To conclude, the concepts of organizational culture and organizational identity have
gained a significant amount of prominence in the present times and are being increasingly
used by the organizations to improve the prospects of their business. It is significant to note
that both the concepts are interrelated to each other and thus the various organizations need to
take both of these concepts into effective consideration both of these concepts for the process
of their business and also for the management of the employees of the concerned
organization.

3ORGANISATIONAL CULTURE AND IDENTITY
References
Balmer, J. M., & Burghausen, M. (2015). Introducing organisational heritage: Linking
corporate heritage, organisational identity and organisational memory. Journal of
Brand Management, 22(5), 385-411.
Wickert, C., Vaccaro, A., & Cornelissen, J. (2017). “Buying” corporate social responsibility:
organisational identity orientation as a determinant of practice adoption. Journal of
Business Ethics, 142(3), 497-514.