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Organizational Culture of Unilever : Report

   

Added on  2020-01-23

12 Pages3558 Words111 Views
MAKING SENSE OF ORGANISATIONS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1CHANGES SINCE 20th CENTURY..............................................................................................2Sociology ....................................................................................................................................5Political ......................................................................................................................................6Culture ........................................................................................................................................7Symbolic ....................................................................................................................................7CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONOrganisation is an entity consisting of many individuals like institution or associationwhich has collective goals and connected with the external environment. Organisation is alsotreated as a social unit of people which is generally structured and managed in order to meet theneeds for achieving set goals and objectives. All ventures usually have management structurewhich shows relationship between various activities with members (Weick, 2012). There arevarious legal ventures which include corporations, partnerships, cooperatives, educationalinstitutions, etc. However, business firms can range in their size by employing one person to tensor to thousands. Employees who are giving their productive services in organisations play animportant role as with their contribution only, firm becomes able to meet their needs anddemands in a clear and effective manner. This usually enhances the performance of enterpriseand they get advantage over other firms who are working in the same industry (Basic Definitionof Organization, 2016).Members in organisation have some sort of image regarding working of firm in terms ofthe way in which it will be working and operations they will be dealing in. Organisation who isworking should operate for an overall purpose or for mission which top management hasimplemented. For instance, if Unilever UK is considered then it can be seen that earlier, theywere dealing only in few products and with less number of employees. However, whenorganisation understood the occurring changes in customers’ needs and wants, venture hasextended their operations and came up with different range of products which customers are inneed of. This has developed high goodwill in the sector under which firm is operating.Management in businesses refers to those individuals who set specific strategy andcoordinate the best efforts of employees for meeting predetermined objectives of businessventure (Handy, 2011). Management of firms has to make optimum utilisation of resourcesefficiently and effectively so that the goals can be effectively met. Resources which managementis bound to manage are human, financial, technological and natural along with various others.Further, there exist three levels of management which are organized either in hierarchy or inpyramid. Mission and vision of firm is set by the Board of Directors, Chief Executive Officer(CEO) or the president of firm. They usually make strategic goals for the venture and makedecisions regarding the way in which firm should function. Top managers provide majordirections to the middle level heads who generally report to them for particular issues. Middle1

level managers include individuals in the form of branch heads, regional executives, front-linebosses, etc. These individuals give direction to the front line managers. There also exist lowerlevel managers who are the supervisors and front team leaders. They monitor the performance ofemployees who are working under them. Directors as well as managers have the core responsibility and power to make decisionsprecisely. Major functions which are involved in management are in the form of planning,organising, staffing, directing and controlling (Cameron and Green, 2015). Managing employeesand handling the operations in an effective manner will make organisation efficient to achievetheir goals and objectives within stipulated time period. Management undertakes various steps tostabilise the business operations and get core advantages over the rival firms who have effectiveoperations in same industry. CHANGES SINCE 20th CENTURYWith modernisation and globalisation, operations which firms used to have earlier haschanged a lot. Big corporations now have their operations globally and seeking new heights withtheir decision making. Tis is because they have a unique organisation structure and culture.Earlier, the working of organisation was quite different as compared to current time scenario. In20th century, firms who are in production mainly focus on selling their products to customers.Customers were also imposed to buy same products because they were not having anyalternatives which can satisfy their needs and demands in a clear and effective manner (Foss andKnudsen, 2013). As time flew, new firms entered in a particular industry and made competitionmuch more intense. This thing forced managers to change their plans and policies and tend towork differently. The production based idea has been changed into customer based one. Thisshows that nowadays, firm emphasises on satisfying the needs and demands of customerseffectually. With this, they have become able to make a positive brand image in the eyes ofcustomers and to improve their profitability as well as the market share.Moreover, customers have also become much more concentrated and selective regardingthe choice of products. They see all basic content before purchasing the same. Price of theproducts also plays an important role. With intense pricing scheme, firm has to set competitivepricing for the products so that they can survive in competitive working environment. Forexample, Tesco has started by selling limited range of products (Senge, 2014). But as time heels2

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