1ORGANISATIONAL DEVELOPMENT Task 1: Organisation Development Plan Organisation Development Plan can be defined as the objective based approach to the changes in the system within the organisation (Klochkov, Gazizulina & Golovin, 2016).In accordance to understand the organisation culture and evaluating the positive and negatives of working space, an analysis and evaluation method is required. For the above topic organizational development which explains development in the growing field which is systematic and measured with the process of implementing and organizing the effectiveness that will cater to the betterment of the organisation. According to Kurt Lewis he states that if the decision making affects people then they are likely to adopt new ways (Armstronget al., 2018). Strategic Priority1: Restructure management and realign all the job roles for maximum utilization of available human resources. ABC International Pty Limited is a market which is the leading producer and distributor of beauty products, boutique stores, and pharmacies across Australia. The company is set up in Bywater suburb of Melbourne and it recruits almost ninety staffs worldwide. The management has to be restructured as the company is facing many trails because of shift in the market environment and faced a deficit due to competition. The senior executives had departed from the existing company where their importance was mandatory while facing the problems (Bogdanova et al.,2016). The organisation can be restructured in the following ways: Whentheorganisationisrestructureditbringsmanyanxietybetweenthe employees,torestructuretheissuethereshouldbeamaintenancein
2ORGANISATIONAL DEVELOPMENT communication between the stakeholders. It is the responsibility of the authority to advice and communicate the management and with the internal and external stakeholders on the direction towards the restructure. It is important to restructure the productivity level and motivate the employees to focus on the output and develop plans to set measures (McGowan & Andrews, 2016). Managing the payrolls and records are important aspect of the organisation that are to be restructured. The cost and benefit analysis should be looked after by the administrative. There forecasting plan should constitute of benefits against the cost and the revenue. Strategic Priority 5: Review existing staff competencies, identify training and development needs and provide professional development opportunities across the organisation. There are an approximately 90 staffs who have been recruited all around the world in the department of graphic designers, product managers, brand managers and the marketing team who cater to the marketing opportunities across the various segment. Due to increase in competition the ABC International Pty Ltd is recommended to provide a training session of 12 to 15 days to the employee who work in the graphic designing team and marketing team. The new innovative technique should be implemented within the employee so that the company redesign its product and capture the competitive market (Falola, Osibanjo & Ojo, 2014). To provide development opportunity across the organization it can be recommend that the organisation should improve the superiority in the work of the employees, to provide the
3ORGANISATIONAL DEVELOPMENT employee with benefits which will motivate the workers to work and develop plans which will be creative and flexible. Task 2: Drastic Action and Evolutionary Adaptation The Drastic Action that can be taken by ABC International Pty limited in implementing changes in the organization in the area of graphic designing and bringing changes in the technique of the functioning of marketing team. The previous method of marketing and distribution requires some innovative method to run in the business as there is a strong competitive rival firms. The graphic design should implement its changes in redesigning its logo. Logo of the company should be kept simple and the tagline should be precise so that it is easy for the consumers to remember the brand logo and its tagline. The font of the text should be kept in bold typography (Lowry,Wilson & Haig, 2014). Evolutionary Adaptation of the organization will get accustomed once the functioning of the marketing team is settled. The marketing department can evolve the strategy of training and developing the employees who are recruited for the sales department. Approach towards the target customers is important because the brand tends to lose its customer once it does not perform well in the market. With the presence of the rival firm the adoption of new strategies in sales and marketing will bring a major change in the revenue system of the company. In viewpoint of the theories of organizational behavior the company can reform its policy on the employee. The working environment should constitute of certain policies that are meant to be followed. The theory states about the human behavior in the working space (Yanet al., 2015). The core principles developed by F.W Taylor states the essential principles that can be
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4ORGANISATIONAL DEVELOPMENT inculcated by the organization and focus on reducing conflicts, promote corporation, simplify the duties of the employee and increasing the output by developing the best ability of workers. The theory of organizational culture is significant for the company to regulate because the culture of the company is built by the behavior of the employee and the administrative head. The two- way communication process facilitates the importance of managing the employee. The culture is built and remains positive if the environment comprises of the people who have a positive mind set and is enforced to maintain a decorum in the work. The changes in the management in the organisation is a systematic approach that would deal the ABC International Pty Ltd to transmit and transform its goals of the organisation, the process and technologies. The purpose of the change in the management is to implement that growing strategies that affects the change, controls the change and helps the employee to adapt the changes in the organisation. The purpose of the change in the management is to ensure the process that leads to standardization in the products of beauty and pharmaceutical products (Ruths & Pfeffer, 2014). The new procedures used is should be made effective and prompt handling of the evolving changes. In order to reduce the impact of the changes the incidents must be marked up to the service quality and should focus on the improvement from day-to-day operation.
5ORGANISATIONAL DEVELOPMENT Task 3: Implement Organization Development Plan Implementing an organizational development process for ABC International Pty Ltd is to consider the legitimate organizational development practice that may be perceived by others , as well as from outside the scope of the company’s development. It is a process or can be termed as an activity which is based on the behavior of the employee in the long run of the company who has the potential to develop in the area of income, desired outcome, interpersonal relation, productivity, expertise knowledge, satisfaction, benefit of the organisation and ultimately the skill to maintain humanity in the working space (Burke, 2017). With the presence of the key stakeholders who are the customers and the investors. The customers are the sole importance to the business because they are the people who generate the desire of the product and wait for its product and service worth of the cost price. On the other hand the investors of the company are important ad significant because if proper investments are not made in the organisation then the strategies and goals cannot reach up to the mark. With the system of planning comes the place of implementing the tools of skill development,e-learning,coaching,developingleadershipskillsandacquisitionoftalent management. The training and development process of the company should be done on a year basis as the employees get an opportunity to enhance their skills in dealing with the customers in the market (Sundar, Balaji & Kumar, 2014).Updating oneself with the recent technological development will help the employees to work with the graphic designing team and bring up a new logo that would be an attractive portion.
6ORGANISATIONAL DEVELOPMENT The evaluation and feedback process of the company is very crucial as the plan gets implemented the authority will wait for its outcome. ABC International Pty Ltd is implementing the system of feedback and evaluation because it will give a result for the outcome of the employee as well as for the product it caters to. To improve the policy of recommendation and obtaining feedback for the organization it helps the company to benefit in the areas of improving the scheme of retention of employees and the customers in case of sales, it will create a pipeline for the organization to channel the marketing and sales of its product, the employees will be motivated and this will result in receiving reward. This acts like a motivation for the employee as the other working committee is inspired to strive for the opportunity. The feedback of the sales and marketing of the limited company will help to inculcate more of innovative idea and implement strategy that will cater the business to run more and increase its sales. When the department learns the technique of reducing the scheme of production it results in saving the cost of production. ABC International Pty Ltd can therefore can take the feedback more seriously and focus in the areas where it requires more of innovation technique and strategies’ them for more growth.
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7ORGANISATIONAL DEVELOPMENT Reference Armstrong, G. M., Kotler, P., Harker, M. J., & Brennan, R. (2018). Marketing: an introduction. Pearson UK. Bogdanova, S. V., Kozel, I. V., Ermolina, L. V., & Litvinova, T. N. (2016). Management of small innovational enterprise under the conditions of global competition: possibilities and threats. European Research Studies, 19(2), 268. Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications. Falola, H. O., Osibanjo, A. O., & Ojo, I. S. (2014). Effectiveness of training and development on employees'performanceandorganisationcompetitivenessinthenigerianbanking industry. Bulletin of the Transilvania University of braşov, 7(1), 161. Klochkov, Y., Gazizulina, A., & Golovin, N. (2016, February). Assessment of organization development speed based on the analysis of standards efficiency. In 2016 Second International Symposium on Stochastic Models in Reliability Engineering, Life Science and Operations Management (SMRLO) (pp. 530-532). IEEE. Lowry, P. B., Wilson, D. W., & Haig, W. L. (2014). A picture is worth a thousand words: Source credibility theory applied to logo and website design for heightened credibility and consumer trust. International Journal of Human-Computer Interaction, 30(1), 63-93. McGowan, M. A., & Andrews, D. (2016). Insolvency regimes and productivity growth. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064.
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