Organizational Development: A Case Study of Coles Australia

Organizational
development
8 / 2 2 / 2 0 1 9

Organizational development 1
Contents
Introduction................................................................................................................................2
Overview of company............................................................................................................2
Organization development.........................................................................................................3
SWOT analysis...........................................................................................................................5
Recommendations......................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

Organizational development 2
Introduction
Organization development is an objectives based approach to the change in system within an
organization. The development allows the company to form and sustain with the new desired
state for the entire company. The report throws light on areas related to organization
development in the competitive market. The case that has been selected for analyzing the
principles and theories of the organizational development in contemporary business settings
is Coles Australia. The report includes problems and challenges that are confronted by
organization are faced by company. Further, the report includes SWOT analysis which is
used by the company for organizational development. Considering the issues, the
recommendations are proposed to be supported with the justification.
Overview of company
Cole’s supermarket Australia is retail and consumer service chains with the headquarters in
Melbourne as section of the Coles group. In the year 1914, the company came into the
existence because of George Coles that operates 807 supermarkets throughout Australia. The
company offers wide range of products because it is a retail giant due to which it meets the
needs of the customers present in market (Coles, 2019).

Organizational development 3
Organization development
In the dynamic environment, every company considers organizational development as this
strategy contributes the company in enhancing the viability and effectiveness of the company
because there are different programs of organizational development. OD become quite
successful with different professional consultant as they provide the high services with the
different programs to the different organizations (Namada, 2018). Coles Company considers
the organizational development as it helps the organizational to accomplish the high
performance and effective quality of work-life. The organization development involves the
change management which is majorly designed with the motive to focus on the process of
Coles change management which is a retail giant in Australia. In order to meet the goals and
objectives, it is essential for the company to make the changes as well as development
(Anderson, 2016). The below given are some of the issues as well as challenges that are faced
Coles company in the market of Australia.
Technological changes: - The rapid growth in market in terms of new technology makes
Coles company which is required to be implemented. The company brings new products
within the market because they want to meet the demand of their customer for which they use
new technology. The operations of company involves effective utilization of technology as
this is only way through which they can make their operations smooth for meeting the
growing needs of the customers (Henderson and Boje, 2015). The company finds the issue
with change in technology as this leads to change in operations of Coles. In the market, there
are different retailers present in the market of Australia that adopt the new technology and
bring the development in their organization which is possible with the effective strategies. To
compete in market, it becomes essential for Coles to adopt the new technology so that
development can take place within the organization (Basadur, Basadur and Licina 2012).