Organizational Ethical Behavior - Doc
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Course qualificationDIPLOMA IN BUSINESS AND ENTERPRISEMANAGEMENTUS/Prescription title:Legal, ethical and professional aspects of BusinessCourse/Paper number:ABD705Student name:JINHO SONGStudent ID:174482ATeacher:MabrukAssessment type:1st AssessmentDue date:13/May/2018Student(s) to complete:Assignment/Report Plagiarism DeclarationFor Individual Assignment / Report ONLYI certify that this is my own work and I have read and understoodthe Plagiarism and Dishonest Policy (7.7) of Abacus Institute ofStudies.I understand that the submission of this form electronically is theequivalent of me signing my name, in pen, on a paper assignmentcover sheet.For Group assignments/reports ONLY:Student name(s) & IDs:1.2.3.CampusesAuckland Level 5 / 3 Wakefield StreetAuckland New Zealand - 10100064-9213-9552Christchurch 9A/166 Moorhouse AveChristchurchNew Zealand - 80110064-3365-6076
Table of ContentsExecutive summary..............................................................................................................................2Introduction.............................................................................................................................................3Definition of the ethical challenge of Fonterra..............................................................................4Organisational expectations..............................................................................................................6Fonterra’s current organizational ethical behavior......................................................................7Fonterra’s stakeholder interests.......................................................................................................84.1 Effluent management systems................................................................................84.2 Nitrogen management.............................................................................................84.3 Waterway management........................................................................................10Strategic options and assessment.................................................................................................11Conclusions..........................................................................................................................................12Recommendations.............................................................................................................................13References...........................................................................................................................................141| Page
Executive summaryEthical behavior is considered a major aspect that organizations have to devote much care to implementing and maintaining it. Ethical crises could be very harmful to the organization and customer relationship as it affects their emotions, trust, loyalty andperception. Fonterra is a global dairy company that faced an ethical crisis due to the mismanagement of the crisis at the time of the incident. This report provides an analysis of the crisis, organizational expectations, ethical behavior and it discusses the stakeholders' interests, options assessment and recommendations.2| Page
IntroductionFonterra is a global dairy nutrition company, it is owned by 10 thousand farmers and their families with roots in New Zealand. Fundamental beliefs in the ability of the dairy milk to make a difference provide it with power. The sustainability strategy is the core ofits cooperative, it includes sustainability of the strategy, dairying, operations and consumption (Fonterra Co-operative Group Limited, 2018a). The company is committed to providing dairy farming for people around the globe. The company hasbeen dairy farming for over a century, in the current time its products are found in everyfamily home (Fonterra Co-operative Group Limited, 2018b). Australia is the biggest market to Fonterra outside New Zealand. The company direct markets include Indonesia, Malaysia and Sri Lanka. The dairy demand in china the world’s largest population country is expected to double in the next ten years. The company offers dairy ingredients to many leading food companies (Fonterra Co-operative Group Limited, 2018c). The company has a very well documented ethical guide ‘The Way We Work – Code of Business Conduct’, but it has faced a severe crisiscaused by the WPC80 incident. The following section provides an analysis of the Fonterra ethical challenge, organizational expectations, current ethical behavior, stakeholders' interest, strategic options and assessment and recommendations.3| Page
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