Paper on Market Strategies of Coca-Cola Company
Added on 2020-05-08
12 Pages2358 Words52 Views
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1ORGANIZATIONAL MARKETING STRATEGIESStudent’s nameSubjectDate
2Table of contentsTitle PageExecutive summary ..................................................................... 3Introduction .............................................................................. 4The Coca-Cola Company Business Environment ................................... 5Marketing Mix theory Explanation ................................................... 5Innovative recommendations ................................................................ 7Conclusion ............................................................................... 7 References ............................................................................... 8
3Executive summaryMarketing is well understood as one of the most important operations that an organization aiming to make sales is required to involve in. Marketing strategies help organizations introduce their products into the market and at the same time inform the consumers the reasons why they should prefer their products to those of other competitor organizations. With this regard, therefore, the majority of the organizations establish marketing strategies that are aimed at making their brands popular and preferred by their targeted customers. An organization that lacks a good marketing strategy risks offering a product into the market that is highly appropriate and competitive but making significantly small sales since customers are not aware of the existence of this product and the means through which it could be beneficial to them. A company that has highly effective marketing strategies for its products is the Coca-Cola Company. One of the most recent product that the organization has announced and is launching as it introduces to the market is the Coca-Cola zero sugar product. This paper assesses the strategies that the Coca-Cola Company has established to market and make significant sales of its new Coca-Cola Zero sugar product. IntroductionThe Coca-Cola Company is currently the leading foods and Beverage Company in theworld basing this ranking from revenue. The organization has managed to maintain this position for a long time, mainly because of its highly appropriate and beneficial operations in the nation. One major challenge that the organization faces in its operations and with its products is caused by the main health issue of obesity that significantly impacts the United States. This challenge occurs because some of the products of the organizations have a high content of calories, which make them significantly inappropriate and less preferred by many individuals. Due to this reason, the Coca-Cola Company recently responded by establishing
4the Coke Zero product, which is a refreshment drink that is created with products that have significantly less calorie content. The organization has also recently announced its plans of changing the product and replacing it with the new Coca-Cola Zero sugar brand. The paper analyses the marketing strategies that the Coca-Cola Company has put in place, to market its new product and explain the rationale for replacing its previous coke zero product (Kumar, 2008).The Coca-Cola Zero Sugar product is one of the most recent Coca-Cola company brands to be introduced in the market. The drink is a replacement of the recently famous cokezero brands that were initially sold to the targeted group of individuals. The Coca-Cola Company recently explained that the drink is created with similar ingredients but has increased a sweetened flavor without any sugar in it. The company also ensured that it incorporated the Coca-Cola taste in the drink thus ensuring that all individuals obtained the product. Currently, this product can be purchased from the majority of the Coca-Cola stores within the United States, and it will be available for all individuals in shops after successful distribution of the drink takes place (Codita, 2010).The Coca-Cola Company Business EnvironmentThe Coca-Cola Company is as explained earlier the leading organization regarding revenue in the whole world. This makes the organization placed in an appropriate position within the market, beginning from the organization’s market share to the number of markets where it has managed to expand and offer its products in. Due to this reason, the organizationhas an appropriate and good business operating environment. It, however, faces the threat of another significantly large organization in this category, which is also the second largest in the industry. This organization is known as the PepsiCo Company. The organization also targets similar customers to the ones that the Coca-Cola company targets and thus for that
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