Report on Organizational Strategy for Lightsource Renewable Energy | Desklib

This report analyzes the strategic market analysis of Lightsource Renewable Energy, a London-based renewable energy company. It highlights potential segments, target markets, and strategic options, including cost-focused leadership. The report justifies the chosen market and provides a value proposition for the company. Course code and college/university not mentioned.

Strategy and the Global
Competitive Consultancy
Report on Organizational
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
SUMMARY OF THE SCENARIO.................................................................................................3
POTENTIAL SEGMENTS OR TARGET MARKET....................................................................5
CHOICE OF STRTEGIC POSITION.............................................................................................5
JUSTIFICATION OF CHOSEN MARKET...................................................................................6
POTENTIAL STRATEGIC OPTION.............................................................................................7
VALUE PROPOSITION.................................................................................................................8
COMMUNICATION TO THE CUSTOMER...............................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
The strategic Global Business Environment is composed of set of entities as well as the stages of
development that are put forth in order to evaluate the status of the organisation. There are
several factors that will fall in regard to determining the status of the organisation by which it is
being able to initiate over its internal as well as external factors (Widya Yudha and Tjahjono,
2019). The concept of globalisation that is put forth in this regard would eventually deal with
several developments that will identify the strategic orientation that is being dealt by the
organisation. Report in this regard which deal with several factors that would analytical and
persuasively deeply controlling factors are put forth in order to analyse the strategic market
analysis. The process that is put forth in order to ensure the factors of external and internal
amenities are put forth with respect to the identification of business scenario that is the
highlighted. The organisation that is chosen in this regard is light source renewable energy
company which is in London. This company is known to be one of the best in the Global market
with its strategy that are put forth in consumption of renewable energy. The long-term
management that is brought about by large scale projects into existence as well as smart energy
solution are being depicted by the organisation. The report will highlight the strategic analysis of
the organisation with the implication of Technology as well as the best practices that are
highlighted.
SUMMARY OF THE SCENARIO
The scenario that is identified and show that in this regard to be the best suitable for the
organisation is business as usual. While dealing with several pandemics that are happening
around the world it is one of the probable criteria in order to stress upon the factors that are
contributing to the mess that is happening around business (Dudin and et.al, 2019). Several plans
were proposed a part of bringing about businesses into existence would eventually see loss that is
brought forth with unimaginable state of the business conditions.
Like the coronavirus pandemic that happened in 2020 it brought about a biggest change in the
entire business perspectives and a greatest loss for all the profitable standards of the entire world.
The sectors that have suffered mostly are identifiable and the new ones that are in the pace of
development and therefore this scenario would eventually highlight the circumstances that will
have to be followed. The scenario business as usual will also reflect on the choice of large
businesses that has attained profitable entities and are in the pace of development that they have

set the mark of being the best and do not require and entity of change. This would apply for the
small organisations that are in the rapid pace of development where even a single change in the
environment policy of the entire world would eventually describe the means of evolution. The
survival of different organisations that are moving ahead in the pace of development will
eventually become difficult and there might be certain contradictory factors that are put forth in
order to deal with the external factors that are portrayed. The different external factors that are
affecting the small organisations would not allow the organisation to move ahead in terms of
development and might cease their growth (Kuik and et.al, 2019).
The business as usual would follow the path that is always and usually travelled like the
measures that are incorporated and the steps that are idiot and the large companies that are
already ruling. There are several factors that would impact the renewable energy industry and the
one that were the most probably effect is the pricing strategy. Considering the organisation in
future there will definitely be a rise in the pricing strategy and this businesses would eventually
have to uplift a standard with respect to strategic orientation such that their resources will not go
into vain. The process of evaluating sustainability is as important as dealing with any other entity
while choosing for the scenario business as usual. This is because one might seriously not be
able to deal with the mess that is happening in the world with respect to the factor of
environmental sustainability and therefore the businesses will have to choose a strategic
orientation that will help them to survive for a long run. The scenario throws a limelight over
several factors of widespread businesses and most of the renewable energy companies along with
their activities that would bring about a variety of circumstances that will have to be dealt in this
regard.
While defining the future plans the organisation will have to make sure that a proper
understanding regarding the possibility of factors that are happening around the world will first
have to be understood. This will result over the future formulations that the renewable energy
industry will have to consider while assisting the portfolios that were the depict the choices of
strategic business orientation. The organisation in this regard built plans according to which the
growth that is incorporated to its future will obviously be defined (Qiao and et.al, 2021). In order
to face the most spectacular entities of the pandemic scenarios it is always essential to have a
plan b has an approach of operational entity that will help them to survive the worst situations
that are happening. The business as usual model will also affect the choices of organisational

management upon which they can bring forth the training and development of staff according to
which the can move ahead in terms of implementation of rules.
POTENTIAL SEGMENTS OR TARGET MARKET
In the entire world of economic the renewable energy sector is known to be the 4th most
attractive out of all types and is also known to be one of the best when it comes to the policies
that are met (Alamsyah and et.al). While dealing with the entities of providing renewable energy
sources there are certain target markets that are to be dealt and also the segmentation that will
have to be taken into account. In this regard the organisation light source renewable energy
would eventually define its standards by segmenting the entire strategic orientation into the type
of dealing with the segment like that of helping organisations with respect to maintaining the
innovative Strategies and also to provide them with the basic amenities that are into renewable
energy sources. This can also benefit them up to which they can help the businesses grow more
in terms of researching and also innovation. The target of the renewable energy industry and
particularly the organisation light source renewable energy is the businesses that are operating
and the ones that require renewable energy sources in order to deal with the cost effective and
environment friendly energy sources (Dodd and et.al, 2018). Therefore, in this regard the pricing
strategy that is potentially developed by the organisation to meet the target market is one of the
aspect that is to be considered. The potential up to which the organisation is moving ahead in
order to serve these segments are dealing with massive investments and therefore the
organisational upliftment in this regard will help people to go with the commercial uses which
are on to renewable energy.
CHOICE OF STRTEGIC POSITION
The strategic positioning is important in order to deal with the exact orientation of the market
race and also to move ahead with the potential attributes that would define competition and
application of resources. In this regard the renewable energy sector would eventually deal with a
few sets of positioning that would be validated over the characteristics as well as the durability of
economic standards and the benefits that are offered. The strategic positioning measures that are
incorporated by the organisation light source renewable energy are as follows:
Using product characteristics or benefits as positioning: while considering the means of
providing people with the right set of business-as-usual entities it is also necessary to go with the
buyer benefits as a positioning one (Copping, 2018). Based on the segmentation when the

organisation is more towards providing the set of commercial businesses with the renewable
source of energy therefore the buyer benefits are mostly considered in this regard where the
characteristics are usually focused more on emphasising the durability and reliability.
Pricing as a positioning: while providing and also dealing with the supply of renewable energy
sources it is always essential to maintain proper pricing strategies such that the quality will be
depicted as usual. Pricing is also considered to be one of the positioning in this regard with
respect to the organisation because it would often determine its stage of operation in the market
race. It is one of the organisations which usually defined quality over quantity and therefore the
kind of particular target market that it is dealing with would eventually have to rely over the
pricing strategy that would often determine its positioning.
Positioning based on competitor: bundling with the environment of business-as-usual scenario
it is one of the processes to research about the competition that is pertaining with respect to the
sector. It is not until when the position of the organisation is determined in the business
environment the organisation cannot move ahead with a strategic orientation (Liu and et.al,
2019). The organisation in this regard would eventually derive its competitor’s business position
based on which it will have to decide over its circumstances in order to get ahead in the race of
competition.
JUSTIFICATION OF CHOSEN MARKET
A justification that is portrayed over various Geographic Terence that are put forth with respect
to the technological advancements would even justify the chosen markets segment. The
renewable energy market is one of the most out of which it would eventually deal with several
entities of rise in greenhouse emissions as well as coupling it with the driving forces of solar
energy wind energy bio energy and many other types that are oriented. These segments are most
valued by different factors and therefore providing the sectors with the right amount of energy in
order to increase with the developing of the organisation is one of the major target which can be
justified over highest advancements that can be incorporated. There are also certain accounts that
will have to be classified while dealing with the residential commercial industrial and domestic
utility for which the organisation usually and titles the usage of renewable energy (Stewart and
et.al, 2021). It is more of a justifiable factor that would contribute for the betterment of the
anticipated results that are put forth by the regulatory mandates that are highlighted as a part of
Legislative directive. The target market in this regard are the regional businesses that would

entitle where the prospects of renewable energy sources. In this regard the segmentation battery
is the being fostered by the organisation with respect to the Global influence is categorised into
three main types which include primary, influences and gatekeeper. Since the external factors
that are operating in terms of business environment are identifying the business-as-usual means
there for a justification can be made by the organisation upon successfully orienting the
organisations with the right set of renewable energy. The Chosen segment or target market in this
regard are the primary essentials of commercial Industries as well as a domestic needs which are
to be provided with the right fat of Renewable Sources and therefore the kind of external factors
can also not make any large impact in the organisational personification (Asutosh and et.al,
2020). This is as important as any other factor because it is not until when a perfect scenario of
dealing with the circumstances is maintained that the situation that are pertaining in the
environment like that of dreadful pandemics would not be able to approach towards the
organisations upliftment. In this way the organisation can prosper by providing the other
organisations with the right renewable sources of energy and also can sustain in the situations
that will not let it prosper towards the heights of attaining the standard orientation.
POTENTIAL STRATEGIC OPTION
Every business organization want to become more competitive and want to expand their
business, they develop certain strategies which allow them to compete in highly competitive
market. Every company chose one strategic option which provide creative opportunity and
option to survive in the market, some strategic option not only become beneficial for the
company but this allow them to become market leader (Kharub, Mor and Sharma, 2019). It is
very clear that every business organization want to become market leader and industry ruler, it
can only be possible if their strategies are powerful enough. Lightsource BP is one of the most
successful renewable energy provider use strategic option to compete and become market leader.
Using porter generic strategy, this company can identify one powerful strategic option to become
industry ruler. Porter generic strategy provide strategic option to the company, these are:
Cost leadership strategy: cost leadership strategy is one of the most powerful strategy, this
allow company to become more competitive while adopting lower cost of their product. In cost
leadership, company try to bring prices of their product and service as low as possible, it is very
clear that if company brought down prices than their sales will increase. Lightsource BP can
adopt this strategic option, cost leadership will help them to become leader reducing cost of the

product, this company have great brand image and reputation which can be affected due to this
option because in cost leadership strategy, a company reduce price of product as low as possible
which means brand image and reputation can badly damaged with this strategy (Semuel, Siagian
and Octavia, 2017). For example if Apple use cost leadership to increase their sales then their
brand image will be badly damage and their reputation is be affect. In the scenario of business as
usual, many organization have adopted cost leadership because of COVID-19 impact, reducing
cost and increasing sales was only option left to survive in impact of COVID-19. There is one
powerful characteristic of cost leadership which can be used as strategic option, these are:
Cost focused leadership strategy: cost focused leadership is another powerful strategy which
allow company to enter niche market with lower cost of the product, this strategy help company
not only to reduce cost but this also allow them to focus on one particular market segment and
help them to target that particular market. Lightsource BP have this strategic option available
with them which allow company to reach right audience in niche market, this strategy will allow
them to target those audience who are looking for the product and service provided by the
company (Omsa, Abdullah and Jamali, 2017). If Lightsource Company do not concern about
their brand image and reputation then they can adopt this strategic option as well, although many
large scale business how have brand image also adopt this strategy for some of their product.
Differentiation strategy: apart from cost leadership strategy, Lightsource BP can adopt
differentiation strategy to keep their product different from competitors, this type of strategy
required innovation in level of product and service. Although this strategy is more beneficial
than cost leadership but only success if company have innovative product, it is recommended not
to use differentiation strategy because Lightsource Company do not have innovative product to
win customer in the market.
VALUE PROPOSITION
Value proposition means value provided by company to their potential customer, this
proposition allow company to promise and deliver high or good value to the customer. Every
company focus on value, this value help them to drive customer towards the business, some
product of company not only have its own value but by consuming it customer also increase
their value (Mohd Satar, Dastane and Ma’arif, 2019). For example product of Apple have highest
value which increase value of customer as well. Lightsource company need to develop those
innovative product that can win value of customer and increase their value as well. This

company focus on renewable energy generation which means their product and service are
already very value in the market, there are three element of value proposition, these are:
Brand: brand itself is valuable word, brand means the reputation and goodwill of company
which they have created with years of hard work, brand image decide growth of the company
which means success is totally depend on value of brand. Lightsource company need to use
BXP formula to increase customer retention in the company, after COVID-19 impact brand
value of this company was impacted which means BxP formula is beneficial. BxP means brand
multiple by product, it is very clear that every product have their own brand name of their
product and service. Lightsource company need to identify brand value of their product and
service, this company provide renewable energy to other business organization, government,
institution and multination companies. Some product has their own brand value such as solar
plates have their own brand value which has capacity to attract customer.
Experience: experience of customer before, during and after consumption of product is one of
the most important elements in value proposition. Every business organization have their own
way manufacturing product and fulfilling the demand of the customer, this way allow them to
impact experience of customer (Payne, Frow and Eggert, 2017). Good experience of customer is
key factor in value proposition of the company, businesses who adopt cost leadership strategic
option to win customer in market tend to have good customer experience because they provide
product in lower cost allowing customer to spend less increasing their experience. Lighthsource
company need to analyse experience of their user which means emotional reaction of customer
play vital role, although this company have customer like other company, government and
agency. Cost leadership strategy of Lightsource company will help them to improve experience
of customer and increase sales of the company.
Product: product is most important piece of value proposition, value of product drive retention
of customer in the business sales. Every business organization focus on increasing value of their
product which means they adopt innovation at every stage of product and service. Lightsource
company can focus more on innovation to create value for their product, they need to adopt
certain strategy to better their product and service. For example their solar panel product need
more innovation which can provide value to the product. Product and service of every business
organization is main source of their value which means a company completely depend upon its

product and price of the product. While adopting cost leadership strategic option, Lightsource
company need to reduce price of their product which means value can be effected.
COMMUNICATION TO THE CUSTOMER
Innovation: innovation is being communicated to the customer, in value proposition process,
innovation of product drive success to the product which means their value will be increased if
innovation is provided by the company (Kahn, 2018). Lightsource company need innovation in
their product to communicate with customer which means innovation will play vital role in
driving customer towards buying of the product of the company. Product of Lightsource
company, for example if company provide solar panel then they have to be innovative which
means solar panel which can produce more renewable energy. Innovation is best way to
communicate with customer.
Value provider: when business become value provider they become more powerful in attracting
customer towards the company, every company can effectively communicate with their customer
through value providing process (Tukker, Berg and Tischner, 2017). Lightsource company can
communicate with customer through value providing process, this company provide value at
every product and service they have which even with innovation, this company need to provide
value of their product and service.
High quality service: high quality service is one of the best way to communicate with the
customer, every business organization focus on providing high quality service to the customer,
this is only option to effective communicate with customer. Lightsource company can effective
communicate with their customer through high quality service providing process which means
they can ensure that service satisfy the need and want of the customer. This company have great
brand image and reputation which means they need to be careful while providing service, this
can affect their quality of service. High quality service ensure high level of customer satisfaction
in the business.
CONCLUSION
This report has discussed brief information about the company and discussed its working
in the market. Later this report has discussed brief summary of selected scenario and understand
its impact on the selected company. Later this report has discussed identification of potential
market segment and target market, this allow company to sell their product and service to the
customer in that particular market. Later this report have discussed potential strategic option such

as cost leadership strategy which allow company to lower their cost of product and service and
win customer in the market. Later this report has discussed value proposition in which this report
has clearly provided three element of value proposition. At last this report has discussed brief
statement of how company communicated with customer.

REFERENCES
Books and journals
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development of energy resilience in an era of accelerating climate change. Int J Energy
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Copping, 2018. The state of knowledge for environmental effects: Driving consenting/permitting
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Dodd and et.al, 2018. What stalls a renewable energy industry? Industry outlook of the aviation
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in China. Energies. 12(9). p.1808.
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Omsa, S., Abdullah, I.H. and Jamali, H., 2017. Five competitive forces model and the
implementation of Porter’s generic strategies to gain firm performances.
Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing Science,
45(4), pp.467-489.
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Online
Strategic business environment, 2021: [Online]. Available through: < Business Environment –
Definition, Components, & Features | Feedough >
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