Organizational Strategy of CIMIC Group

Running head: ORGANIZATIONAL STRATEGY OF CIMIC GROUP
Organizational Strategy of CIMIC Group
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ORGANIZATIONAL STRATEGY OF CIMIC GROUP1
Executive Summary
The primary purpose of the report is to elucidate on the strategy of CIMIC Group. The report
also elaborates on the operations, innovation, marketing along with the product development
of the company. The report recommends that CIMIC Group can make use of the automation
software that can help the company in implementing the projects.

ORGANIZATIONAL STRATEGY OF CIMIC GROUP2
Introduction
Organizational strategy refers to the actions that are taken by a company that can help
it in achieving the long-term goals. The senior management in a company are instrumental in
creating the organizational strategy whereas the middle along with the lower management
adopt the goals that can help in fulfilling the strategy in a company. The strategy of an
organization arises from the mission of a company. CIMIC Group refers to a construction and
a mining company that helps in providing an integrated solutions to the customers
(Cimic.com.au 2019). The company develops the future-ready solutions that helps in
delivering value across lifecycle of the assets. The company generates the sustainable return
for the shareholders by delivering the right projects to the clients by taking a disciplined
approach in relation to the risk management. The report throws light on the organizational
strategy and the operations of CIMIC Group. The report also discusses about the marketing,
innovation along with the product development of the company. The report also recommends
the measures that can help in enhancing the performance of the organization in the future.
Organisational strategy of CIMIC Group
CIMIC Group takes a disciplined approach that helps the shareholders in making the
profits. The company wants to build portfolio pertaining to the complementary capabilities
across the assets that can help in the growth of the company. The organization has the
infrastructure along with the resources that helps in amplifying the assets and extending the
value of the company. The company focuses on the area of generation of cash that is
complemented by that of rigorous allocation of capital (Stević et al. 2017). CIMIC Group
lays focus on the various kinds of activities like construction, mineral processing, mining
along with the engineering. The size of the business has created the economies of the scale
that has helped in strengthening the position within respective markets. The competitive

ORGANIZATIONAL STRATEGY OF CIMIC GROUP3
position along with the balance sheet of the company has placed them in a strong position
that helps them in taking the advantage of the growth opportunities. The diverse functions of
the company has provided the clients with the integrated solutions from the feasibility,
planning, investment along with the design (Zeng 2019). The company leverages on the
proven competencies that has helped them in growing within Australia, Asia Pacific along
with that of other strategic geographies. The strategy of CIMIC Group is to generate the cash-
backed profits and develop the diversified income streams. It helps in reducing the volatility
of the company, managing the risk factors and generating the sustainable returns for the
company. The shorter-term projects of the company related to construction are balanced with
that of the medium term projects which are related to the mining along with the large-scale
construction. They are also balanced with that of the longer-term projects like the operations,
maintenance services along with the life-of-mine projects that is an effective strategy of the
company (Budayan, Dikmen and Birgonul 2015). There are common systems and the
processes that has helped in facilitating the innovation and the knowledge-sharing in the
company. The company has rigorous governance framework that has ensured the success of
the company. CIMIC Group lays emphasis on the principles of the accountability, innovation
along with the integrity that can help in the development of the company.
Operations, Marketing and Product Development of CIMIC Group
CIMIC Group carries out the operations in a sustainable manner and they leverage the
experience of the employees that has helped in the integration of the environmental, social
along with the governance factors in the process of the decision-making. It helps in delivering
enduring value to the communities along with the ecosystems across the resource projects.
The company has supported the people and collaborated with the clients that has helped in
delivering the future-ready solutions for the company. The company ensures sustainability in
the operations that has helped in providing a holistic experience to the people. The company