Comparison of Organizational Structures and Business Objectives of Sports Direct, Nike, and a Voluntary Organization

FACTSHEET
Sports direct
Background- The firm founded in 1982, named as sports direct international UK, deals in retail sector by providing large varieties of sporting products and operates a portfolio of
lifestyle, fashion, fitness, sports items.
Products or service- Provides high quality goods to their customers who are interested in fitness, fashion and sports goods.
Size- The firm is having around 10000 plus employees who are currently working, they are operating around 950 stores all over the world. In 2021, the organisation total revenue is
3,625.3 million GBP which is 1.53 billion gross profits in its financial year.
Scope- The firm provides a plenty of scope for new trainers and business ventures who are interested in sports industry.
Vision- The company’s visions is to become the world’s famous sport and fitness organisation by offering a large number of varieties by serving and supporting their customer.
Mission- The firm aspire to be a leading sport industry and lifestyle retail company worldwide and deliver good quality products and sustainable growth
Business objective- The business objective of the company is achieved goals in order to invest in services to customers and provide excellent rewards to staff members. The firm
wants to promote the global brands in this competitive market. The main objective is to promote online shopping opportunities so that customers can buy things online through
internet. In addition to this, the company promote chain of command for direct sports club in order to set centralisation and decentralisation.
Organisational structure- The company is following hierarchical structure which includes chain of command from senior top level management team and executive level
employees to general staff members.
Legal structure- The structure of this company public limited company, providing varieties of products or services.
Stakeholders-The stakeholders of the company includes employees, customers and governments and other external bodies.
Nike
Background- In the year 1964, bill Bowerman and Phil knight establish this industry, deals in footwear, clothing brand, manufacturing and designing.
Products or service- The firm offer varieties of products or services such as athletic footwear, branded clothes, sports equipment’s and accessories for those
people who are more interested in sports.
Size- The company target market includes athletes, sports people, school and college going people and customers who are more concern about footwear
quality.
Scope- A benefit of having products of this company is as this company is offering different products in order to improve performance of athletes and sports
people.
Vision- The firm’s vision statement says that to bring innovation, technology and inspiration to those people who likes to be a part of sports in the whole
world. To offer good and high-quality service to athletes so that they can perform better.
Mission- The mission statement of Nike highlights that, the firm do everything possible in order to expand human potential in the sports field and for those
who wants branded items and accessories.
Business objective- The objective of this firm is to continually seek to new design, improvement in products, innovative ideas and to increase athletic
performance on field. The major goal is to design a product in a classic way by ensuring innovation and technology benefits which will further help athlete to
perform effectively.
Organisational structure- The company is following a matrix organisational structure which is a combination of vertical and horizontal structure . Here, staff
members report to their multiple managers of the firm. They are following a high standard operational activity, which is helpful for them to make strategic
business-related decisions.
Legal structure- The firm is sole proprietorships which is focusing on uniqueness in regional business markets following geographic divisional structure. Nike
is a corporate ownership in which the business will take various responsibilities and involve various number of people.
Stakeholders- There are various the Stakeholders of Nike includes employees, customers, governments and communities etc.
Voluntary organisation
Background- The national council for voluntary organisation, UK, it is a registered charity organisation founded in the year 2018. They work to support the
community sector in order to create positive and safe environment for betterment of society.
Products or service- The organisation offers a different types of training courses to people including e-learning programmes for betterment of society.
Size- the charity organisation represents around 16,000 voluntary organisations across the world to serve civil society in a better way.
Scope- The company focus on social justice by providing them facilities and taking an approach to people’s wants.
Vision- vision statement of the organisation says that building social welfare with help of champions where all society people can live in a better way.
Mission- The organisation work to connect, support and represent the voluntary organisation in order to make the biggest difference in the society.
Business objective- The main objective is to fulfil the needs of society rather than to make profit and by providing good facilities to needy people, working
together as voluntary team.
Organisational structure- voluntary organisation follows hierarchical structure in which a charity is governed by a board of directors and make operational and
important decisions (Häkkinen and Sund, 2021).
Legal structure- It is the public trust majorly provide facilities to society in order to make social welfare which is appropriate for small activities so that
decision making can be done.
Stakeholders- There are various stakeholders: staff members (unpaid or paid people), volunteers, board members and those who support public welfare.