Report on Organizational Types, Functions and Structures

BTEC Level 5 Higher National Diploma in Business
Unit 1: Business and the Business Environment (15 credits) (L/508/0485)
Assignment 1
Assignment Title: Organisational Types, Functions and Structures
Student Name: Navroop sandhu
Class: BDB15
Assessor Name: Miss Sabrina Tsang
Date issued: 30/08/2021
Completion date:12/10/2021
Submitted on: 12/10/2021
Learner declaration
I certify that the work submitted for this assignment is my own and
research sources are fully acknowledged. I understand that
“PLAGIARISM” means taking and using the ideas, writings, works or
inventions of another as if they were my own and will be treated as
disqualification.
Student signature: navroop sandhu Date: 12/10/2021

Contents
Higher Nationals ...................................................................................................................................3
Assignment Brief – BTEC (RQF).........................................................................................................3
Executive Summary.............................................................................................................................11
1)Different Organizations....................................................................................................................12
1.1 Profit Organization........................................................................................................................12
1.2 Non-Profit Organization.................................................................................................................14
1.3 Non-Government Organization.....................................................................................................15
2) Supply of goods and services...........................................................................................................17
3) Micro, small and medium sized enterprises....................................................................................18
4) Business objective...........................................................................................................................19
5) legal structures................................................................................................................................21
5.1 sole proprietorship........................................................................................................................21
5.2 partnership....................................................................................................................................22
5.3 private limited company................................................................................................................23
6) difference between large, medium-sized and small organization...................................................25
6.1 large organization..........................................................................................................................25
6.2 medium-sized organization...........................................................................................................27
6.3) small organization........................................................................................................................29
6.4) Analyse how the structure, size and scope of different organizations link to the business
objectives and product and services offered by the organization.......................................................30
7) Global growth and developments of international, global and transnational organization............33
7.1 international organizations............................................................................................................33
7.2 Global organizations......................................................................................................................33
7.3) Transnational organizations.........................................................................................................34
8) Different between franchising, joint venture and licensing.............................................................35
8.1 Franchising.....................................................................................................................................35
8.2 Joint Ventures................................................................................................................................36
8.3 licensing.........................................................................................................................................37
9) Industrial structures and global competitive analysis......................................................................38
9.1 Porter’s five forces of Under Armour............................................................................................38
10) Market force and economic operation..........................................................................................40
10.1 Scarcity and choice......................................................................................................................40
10.2 supply and demand.....................................................................................................................40

10.3 Income elasticity on demand.......................................................................................................40
11) stakeholders and responsibility of organizations..........................................................................41
12) The role of marketing, finance, human resources management and operations and the
interrelationships................................................................................................................................43
12.1 Marketing....................................................................................................................................43
12.2 Finance........................................................................................................................................44
12.3 Human resources.........................................................................................................................45
12.4 Operation....................................................................................................................................45
12.5 advantage and disadvantage of Interrelationship.......................................................................46
13) How function relate to Under Armour mission and objective.......................................................47
14) organizational structure................................................................................................................48
14.1 Bureaucratic................................................................................................................................48
14.2 Post bureaucratic.........................................................................................................................49
14.3 Parent Organization.....................................................................................................................49
14.4 Strategic business unit (SBU).......................................................................................................50
14.5 Matrix..........................................................................................................................................50
14.6 Functional levels..........................................................................................................................51
Reference............................................................................................................................................55

Executive Summary
The purpose of this project is to examine various firms based on their kind, size, scope, and
functions within an organization. I'm mostly interested in entertainment firms. Starting with
kinds of organizations, micro, small, and medium-sized businesses will be examined, with
various company goals, objectives, and supply of goods and services described. Spaza shops
are those that sell a variety of goods, primarily snacks and beverages, that are used to
examine in this section. Different types of businesses, such as sole traders, partnerships, and
private limited corporations, will have their legal structures contrasted. The analysis is based
on Herbalife nutrition, Google, and Kellogg's.
The scale and breadth of organizations come next. There will be a comparison of the
differences between large, medium-sized, and small businesses. Amazon, Captify, and
Cloudera were investigated. Pepsi, Pepsi-Cola, Asia-Pacific Economic Cooperation (APEC),
and Dell will be given as examples of worldwide expansion and development. Also described
will be the differences between franchising, such as Burger King, joint ventures, such as
Kellogg and Wilmar International Limited, and licensing, such as Nestle and Starbucks. Last
but not least, disrupting market dynamics and economic operations, as well as assessing
stakeholders' interests, expectations, and organizational duties.
The final section discusses various organizational functions. The roles of marketing, finance,
human resources, and operations, as well as their interrelationships, will be discussed, and
how they relate to the organization's goals will be illustrated. In addition, diverse
organizational structures will be introduced, and the organizational structure and complexity
of transnational, international, and global organizations will be examined.

1)Different Organizations
1.1 Profit Organization
A profit organization is any commercial entity whose principal goal is to produce profit
through regular activities in order to maximize the wealth of its shareholders. Profit made by
such businesses is either held in the firm, in the form of reserves, for future eventualities, or
dispersed to the owners as a dividend. A sole proprietorship, partnership, Hindu Undivided
Family, joint venture, or corporation can be used as the business structure. Such trade
concerns work tirelessly to reduce costs while increasing revenue in order to improve profits,
expand, and grow. They must keep track of their finances for tax and auditing purposes. In
addition, the tax (surbhi, 2018)
Under Armour is a profit organization it is one of the biggest profit companies in the world
and they have clear goals and good decision making between groups. Under Armour, Inc. is
an American sports equipment company that produce footwear, sports and casual wear.
Under Armour was founded in September 25, 1996, its founder was Kevin Plank. (plank,
2020)
During covid in terms of athletic gear and footwear sales, Under Armour continues to be the
underdog. While Americans cheer for the underdog, stock market investors should be wary of
hoping for a turnaround. Underperforming sales, the loss of its premium brand, and an
accounting fraud probe have hampered the company, which was once a rising star in
performance athletic clothing. That was prior to COVID-19.
Given that Under Armour was already struggling before to the epidemic, it's no surprise that
sales plunged 41% in the second quarter ending June 30, which encompassed the most of the
global lockdown. The majority of this came from wholesale channels, which saw a 58 percent
decline, while direct-to-consumer had a 58 percent increase. Under Armour has also seen
improvement in digital brand engagement and a "meaningful" increase in new users. And an
important development for the company is its inventory reduction, which positions it better
for rebuilding its name as a premium brand. Even with the sales drop, Under Armour is still a
more than $700 million business, and its cash position is a strong $1.1 billion in cash and
cash equivalents.
Under Armour shares are down more than 50% year to date as of Tuesday morning and have
a 40% three-year return. They're selling for less than $10, which makes them cheap if
investors foresee a comeback. But given where the company's holding right now, investors
might want to take a pass. (saibil, 2018)

Under Armour, Inc. is engaged in the development, marketing and distribution of branded
performance clothing, footwear and accessories for men, women and youth. It company sells
its product in North America through its wholesale and direct to consumer channel. In
addition, the company issue its products in North America through third-party logistics
providers with primary locations in Canada, New Jersey and Florida. The most share owner
Wellington Management Co. LLP, The Vanguard Group, Inc., Adage Capital Management
LP. Under Armour. Its revenue was 5.27 billion USD in 2019. (frisk, 2021)
Under Armour is a for-profit corporation that manufactures textiles, sports equipment, and
operates the world's biggest digital fitness and wellness community. Under Armour lost
$589.7 million, or $1.30 per share, compared to a profit of $22.5 million, or 5 cents per share,
a year ago. The firm lost 34 cents per share after one-time costs. The owner, stockholders,
and investors all benefit from the profit. (PLANK, 2021)
Under armour is private company limited by shares, under Armour is still a major participant
in the sports clothing business, with a market value of $9.67 billion as of Dec. 11, 2018. It's
no surprise that the company's top five individual stockholders are all men.
Current and former executives make up the company's top five stockholders. They are as
follows:
Kevin Plank, the company's founder and CEO
President and Chief Operating Officer, Patrik Frisk
Former Chief Digital Officer Michael S. Lee
Independent Director Harvey L. Sanders
Strategic Advisor, Kip Fulks
Plank owns 33.8 million Class C shares in Under Armour through a network of trusts,
making him the company's largest stakeholder. According to the company's Mar. 28, 2018
SEC filing, he holds an extra 34.7 million Class A and Class B shares through stock options,
while only owning 16,738 Class A shares directly. Plank owns 65 percent of Under Armour
and has voting control over the firm.
Last but not least its mission is to make all athletes better through passion, design and the
relentless pursuit of innovation. Under Armour pushes it production of new fabric and design
that help athletes get control of obstacles and to enhance their performance. Under Armour is
one of the leading developer, marketer. The company is one of the freshest sportswear
brands. Under Armour has four important branding ideas that gives them an advantage over

others. Purpose driven, focuses on function, innovation over image and keeps it branding
simple based in reality. (melville, 2021)
1.2 Non-Profit Organization
As the name implies, a non-profit organization is a legal entity whose primary goal is to
promote public benefit rather than profit. These are established by a group of people who get
together for a same goal, namely, to give service to members and the general public. The
managing committee is in charge of the organization's management, which is made up of a
group of people chosen by the members from among themselves. They are intended to
support a social cause or a certain point of view.
Sports clubs, public hospitals, religious institutions, cooperative groups, literacy societies,
and other organizations fall into this category. Non-profit organizations make money as well,
but the money they make is put to good use.
The Internal Revenue Service (IRS) has granted a non-profit organization tax-exempt status
because it promotes a social purpose and delivers a public benefit. Individuals and businesses
who donate to a non-profit organization can usually deduct their contributions from their
taxes, and the non-profit pays no tax on the money it receives from donations or other
fundraising operations. Because of the provision of the tax code that allows them to exist,
non-profit organizations are sometimes referred to as NPOs organizations. (KENTON, 2020)
Habitat for Humanity is a non-profit organization and its main key is to serve the society who
are homeless and are in need of a shelter they cover a wide range of areas. Since the founding
in 1976, Habitat for Humanity has helped more than 22 million people and in 2018 more than
8.7 million people served. (linda, 2021)
The one thing that can down the business is donation. If sponsor do not donate. They cannot
help homeless people and there is other problem they face is the high cost of land and
materials. As houses are sold at no profit and owners are provide with down payment. (adam,
2015)
under Armour has over 1,200 stores worldwide, with 300 of them opening in the previous
year, the majority of which are in Asia/Pacific. they operate in 60 countries, covering almost
10 kilometres of retail space, or 170 football fields. So, they alive and well, but they are
always mindful that you have to bring it to life every day.

Their purpose is to alleviate poverty by assisting those in need and providing them with a
house where they may live comfortably.
Its aim is for people to be able to live in decent conditions, and their value is to provide
shelter to those in need, develop affordable housing, and promote dignity and hope. (fuller,
2021)
Habitat for Humanity (Habitat for Humanity) is a Hong Kong applauds the HKSAR
Government's efforts to enhance housing supply and make housing cheaper and more
accessible at all levels of the housing ladder, particularly for low-income residents. They
applaud the government's ongoing focus on housing as a critical problem, as well as the
realization that "fulfilling Hong Kong people's housing requirements is a goal too vital to
abandon." [1] They recognize the multifaceted challenges of Hong Kong's housing issue. To
guarantee that everyone in Hong Kong has a decent place to live, they fight for a rights-based
housing strategy and policies. (Habitat for Humanity Hong Kong, 2020)
Habitat for Humanity is a public-sector organization that collaborates with all sectors—
community, government, private, and civic—to make a meaningful impact in the lives of
people by providing sufficient, affordable housing. It is committed to raising awareness and
funding to fulfil the needs of families for quality, affordable housing. It sells goods and
accepts donations to assist individuals who are in need. This charity is entirely funded by
contributions, and only donations can assist individuals in need. Their major goal is to assist
homeless individuals in constructing shelters. (fuller, 2021)
1.3 Non-Government Organization
A non-governmental organization (NGO) is a non-profit organization that operates outside
the government. NGOs, sometimes known as civil societies, are non-governmental
organizations (NGOs) that are organized on a local, national, and international level to serve
a social or political aim such as humanitarian issues or the environment. You may have a
better grasp of what a popular NGO does or intends to accomplish based on the popular
NGOs that have been discussed, but there are many different sorts of NGOs, which are
classified by their orientation (charitable, service, participative, empowering) and level of
cooperation (community based, city wide, national, and international). (ANDERSON, 2011)
Mercy Crops is a Humanitarian Aid Organization and this organization is a global network of
humanitarians working on the front lines of today's most critical matters is to build a better
future where everyone could thrive.