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Organizations from New Zealand and Australia

   

Added on  2020-04-13

22 Pages6364 Words52 Views
Running head: B CORPORATIONSB corporations(Communicating with the social and environmental responsibility)Name of the student:Name of the university:Author Note

1B CORPORATIONS2. Executive summaryThe research paper is based on analyzing the Twitter posts of 20 different organizations from NewZealand and Australia to identify the significance of social media in sustainability of the BCorporation. B Corporations are used of different types of methods to communicate among thepublic throughout social media channels. Twitter social media is used for observing five elements ofthe B score categories such as worker, customer, environment, community as well as governance.At the estimated time, the entire study is finished. The data are analyzed to determine and analyzehow selected organizations are performing well at online or not.

2B CORPORATIONSTable of Contents3. Introduction:......................................................................................................................................34. Methods:............................................................................................................................................44.1 Research Philosophy:...................................................................................................................44.2 Research Approach:.....................................................................................................................44.3 Research Design:.........................................................................................................................54.4 Data Collection Procedures:........................................................................................................54.5 Ethical considerations:.................................................................................................................65. Results:..............................................................................................................................................76. Discussion on the results:................................................................................................................117. Limitations and recommendations for the future research:.............................................................157.1 Limitations of the research study:..............................................................................................157.2 Recommendations of the study:.................................................................................................168. Conclusion:......................................................................................................................................17References:..........................................................................................................................................18

3B CORPORATIONS3. Introduction:The research paper is based on analyzing the communication strategies which is used by Bcorporations into both Australia as well as New Zealand throughout use of social media channels. The main purpose of the organization is to provide profitability as well as fulfill thestakeholder’s objectives. The aim of this particular research paper is to explore as well as analyze ofthe methods which is used by B-corporations to communicate among the public throughout socialmedia such as Facebook or Twitter ("Welcome | B Corporation", 2017). Use of communication channel such as social media improves the brand image as well asmaximizes the revenue. In this paper, Twitter posts are used. The identified research questionsanalyze different platforms used and provide impact of social media on Grey sector organizations.The research questions for this research paper study are: How do B Corporations Australia and New Zealand communicate their social and environmentalresponsibility through social media?What is the significance of social media in sustainability of the B Corporation?This particular research paper is used of Twitter social media to observe five elements of theB score categories such as worker, customer, environment, community as well as governance("What is a Benefit Corporation? | Benefit Corporation", 2017). It is conducted by finding frequencyof post at estimated time. Data analysis is conducted based on various 20 companies and their twitterposts. The goal of this paper is to identify the social media’s significance into the B-corporations.This study will also discuss the methods used to analyze the data and provide the results from thecollected data.

4B CORPORATIONS4. Methods:Supancic et al., (2015) illustrated that research methodology helps the researcher to identifydetailed methods as well as procedures used to undertake the study on scheduled time. It helps theresearcher to identify the factors used into development of the research methods. Differentapproaches as well as methods are discussed to understand the entire research plan. Following arethe research methods used: 4.1 Research Philosophy:In this context of research study, various factors are analyzing to identify the significance ofsocial media on B-corporations. The chosen research philosophy is positivism. It allows theresearcher to reveal of hidden data relevant to the study (Burgess, Dudbridge & Thompson, 2016).Due to limited time allowed for the study, other research philosophies such as realism, Interpretivismare avoided. 4.2 Research Approach:According to Ott and Longnecker (2015), research approach is revealed with the neededformat to conduct the data analysis of selected research topic. Meeker and Escobar (2014) dividedthe research approaches into three categories such as deductive, inductive and abductive. Theselected research approach is deductive approach which determines validity of the assumptions. It isused for better understanding of the research topic. The researcher selected this approach for toconduct the study in proper manner. As in this paper, so such new concepts are proposed, thereforeuse of inductive and abductive are avoided (Mather & Tso, 2016). Apart from all this, the maincriteria behind selection of deductive approach are that it used of the past data to conduct the study.In this paper, past data from the Twitter posts with period from 1/1/2017 to 31/10/2017 are taken toidentify the significance of social media in sustainability of the B Corporation.

5B CORPORATIONS4.3 Research Design:According to Schabenberger and Gotway (2017), research design helps to develop researchframework for collecting and analyzing the data. There are three categorizes of research design suchas Explanatory, Exploratory and Descriptive. In this research study, exploratory research design isused to make sure that better understanding of the topic is provided. This research design allows theresearcher to define the requirements to conduct the research. 4.4 Data Collection Procedures: While conducting this research study, data are accounted as most key importanceinformation required for this work. Sensitive and helpful information are provided to meet with theresearch purpose. According to Dang, Lanjouw and Serajuddin (2014), accurate along with detaileddata are assisted to deliver of accurate data analysis while maintain the research standard. Data sources: In this particular research paper, secondary data sources are used. Secondaryanalyses are done to analyze of various case studies. The secondary data consists of research papers,journals along with peer reviewed journals to analyze the significance of the social media into thecorporate social responsibilities. The data analysis consists of one method known as socialconstructivist theory (Miles, Huberman & Saldana, 2014). The data are collected from 20 companiesthose are members of the B-corporations through Twitter social media posting. The researcherlooked at each of the posts of the company based on five elements categories of the B-corporationssuch as Environment, Workers, Customers, Community and Governance. The collected data i.e. theTwitter posts are taken from period from 1/1/2017 to 31/10/2017. The researcher collected the postsand copied and pasted it into the excel document for further analyzing. It provides with good scoreof how the company is performing online.Data analysis technique: In this particular research paper, Qualitative data analysis is used toidentify the patterns in the data for providing various dimensions of the research study. The data are

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