Organizing a Successful Music Festival in Victoria, London

Running head: INTRODUCTION TO BUSINESS
December 17
2018

INTRODUCTION TO BUSINESS 1
Table of Contents
Introduction................................................................................................................................2
Part 1 Outline of Business Venture........................................................................................2
Map showing Victoria, London.........................................................................................3
The USP of Music Festival....................................................................................................3
Business Type........................................................................................................................3
Research.................................................................................................................................4
Demand for Festival Events in United Kingdom...................................................................4
The Demand for Music Festivals.......................................................................................5
Part 2......................................................................................................................................5
McCarthy’s 4Ps..................................................................................................................5
Employees/staff..................................................................................................................7
Advantages of Zero Hour contract workers.......................................................................8
Disadvantages of Zero Hour Contract Workers.................................................................8
Advantages of Agency Staff..............................................................................................9
Disadvantages of Agency Staff..........................................................................................9
Target Market.....................................................................................................................9
Part 3................................................................................................................................10
Expanding Business.........................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................11

INTRODUCTION TO BUSINESS 2
Introduction
Skills of event management are said to be the capability to apply skills of project
management to introduce large-scale business and social events like conferences, ceremonies,
conventions, formal parties, festivals, or concerts, etc. The skills of event management,
basically, need an individual to work in the prescribed budget, following some schedule and
managing the vendors to design and develop the best events demanded by the clients
(Radvansky and Zacks, 2014). The aim of this report is to develop an understanding of
organizing an event to attract more and more customers. The report will be comprised of a
Music Festival that will be established in the United Kingdome market to make people aware
of the different positive aspects of the event. It will provide a detailed analysis of the event
such as price, product, place, and competitors.
Part 1 Outline of Business Venture
The la Musique is a music festival that will be held in Victoria, London. It is very important
to manage the event with proper planning, and approaches of the management. This festival
will provide advantages to the healthy and desirable society by justifying the diverse negative
influences of other problems. To attain the unbelievable potential of the festival, sustainable
festival organization of music celebrations should be adopted and extended as fundamental
practice. This Music Festival will also organize different entertainment programs such as
games for kids, and youngsters, food and beverages facilities, family-friendly events.
Victoria is very close to numerous of the best attractions of London with easy access to
Buckingham, luxury hotels, Westminster, great restaurants, and top musicals. This place is
one of the busiest transport hubs of London, so it makes easy to get around (London Tool Kit,
2018).

INTRODUCTION TO BUSINESS 3
Map showing Victoria, London
Source [(The Culture Trip, 2018)]
The USP of Music Festival
Location – The location of the festival in London, the most famous destination of tourism in
the world, enticing approx. 30 million visitors from different nations yearly. Tourist travel
here from all the different areas of the globe to appreciate impressive monuments of London,
discover the city’s vibrant culture and possibly take in a dramatic performance in the West
End (London Tool Kit, 2018).
Best Music Artist – The Music Festival will invite best music artists from around the world
with fresh talent to celebrate the most amazing festival.
Business Type
The Music Festival possesses a partnership structure, as three friends of the University of
Cambridge that is John, Revel, and Dazy introduce it. The partnership is one of the formal
business settings under which two or more parties collaborate to organize and run a business
(Glasby and Dickinson, 2014).